{"id":74153,"date":"2021-09-17T20:43:42","date_gmt":"2021-09-17T19:43:42","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?p=74153"},"modified":"2021-09-17T20:43:42","modified_gmt":"2021-09-17T19:43:42","slug":"turn-your-recruiting-website-into-a-24-7-365-recruiter","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/turn-your-recruiting-website-into-a-24-7-365-recruiter\/","title":{"rendered":"Turn Your Website Into a 24\/7\/365 Recruiter"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your recruiting website is a tool that can and should work for your recruiting firm to help you attract both clients and candidates. And right now, it\u2019s more important than ever before to find quality applicants for your open jobs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how can you turn your website into a recruiter?\u00a0<\/span><\/p>\n<h3><b>Choose the Right Platform for Your Recruiting Website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the best platforms to achieve recruiting goals is WordPress. WordPress is a user-friendly platform that provides many benefits to get you where you want to be.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WordPress makes design simple.<\/b><span style=\"font-weight: 400;\"> Above all else, WordPress is easy to use \u2013 no coding required! You can edit pages quickly, add pages simply and maintain your recruiting blog all in one spot. There are even tools that let you use drag-and-drop options.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WordPress is mobile-friendly<\/b><span style=\"font-weight: 400;\">. Remember that you don\u2019t just want to build a recruiting site that works well and looks good on desktop computers. Today, it must be mobile-friendly. Over half of all internet searches are done on mobile devices, and in many industries, job seekers are almost exclusively on mobile. WordPress sites are mobile-responsive, meaning they adjust their appearance for users on phones and tablets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WordPress is Google-friendly.<\/b><span style=\"font-weight: 400;\"> The Yoast search engine optimisation plugin for WordPress is a leading tool for SEO effectiveness, helping you improve your organic search rankings.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Keep Conversions in Mind\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A good-looking recruiting website isn\u2019t enough if you\u2019re not driving job seekers to apply or submit a resume. Often, increasing conversions is really about just telling people which step to take next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We tend to assume that in 2021, people know what actions to take on a website, like where to go to apply now. But that\u2019s not always the case. You must make it clear to users what you want them to do next, and that\u2019s where calls-to-action (CTAs) come in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every page of your website should have CTAs. One is the bare minimum, but great designs have two or three clear CTAs per page. Use a variety of CTAs to motivate visitors and provide multiple options.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inline CTA.<\/b><span style=\"font-weight: 400;\"> This is just a linked piece of text or an image right in the body of your content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>End of page.<\/b><span style=\"font-weight: 400;\"> These are things like a \u201cquick contact\u201d form or newsletter signup.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>End of blog posts.<\/b><span style=\"font-weight: 400;\"> Put call-to-action banners at the end of blog posts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click-to-call or tap-to-text.<\/b><span style=\"font-weight: 400;\"> Your candidates can tap this CTA, and it will initiate a call or text conversation.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Finally, the language of a CTA should be clear, concise, and action-oriented. \u201cSearch Jobs\u201d and \u201cApply Now\u201d sound a bit bland, but they are effective.<\/span><\/p>\n<h3><b>Streamline Your Recruiting Website Applications\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No one has the patience for long applications anymore. In fact, every question you add over ten increases the chances that potential candidates will abandon their application, so keep the initial form as concise as possible. Take care to eliminate any questions that ask for personal information, SSN, birthdates, etc.<\/span><\/p>\n<h3><b>Have an Effective Career Portal<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your job board or career portal should be simple for you to use (both in terms of uploading jobs and retrieving applications in your Bullhorn ATS). It should deliver a positive user experience and offer practical features that help your jobs get found. A great career portal should include:<\/span><\/p>\n<h4><b>A Strong User Experience<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Natively attractive, intuitive user interface and integration with compatible custom-designed search interfaces.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search by keyword, location, proximity, and up to three additional criteria of your choice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile-optimised search and apply.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ability to \u201cSkip the Search\u201d and directly submit a resume<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Option to save unlimited job searches and receive automatic notifications about new jobs<\/span><\/li>\n<\/ul>\n<h4><b>Search Engine Optimisation (SEO)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jobs individually for optimised search engines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each job has its own unique URL \u2013 on your website domain<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jobs include Google for Jobs schema (structured data) markup<\/span><\/li>\n<\/ul>\n<h4><b>Recruiting Website Enhancement Options\u00a0<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Branding exactly matches your company website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search and apply widgets can be added to any page of your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Featured jobs can we display on any page of your site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each post can include a bio and contact information for the recruiter (or office) that owns that job<\/span><\/li>\n<\/ul>\n<h4><b>Social Recruiting\u00a0<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jobs can be shared on Facebook, LinkedIn, Twitter, and other social networks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When shared, jobs automatically contain a featured image to brand your company.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jobs can be shared from within Bullhorn and direct people back to your job board.<\/span><\/li>\n<\/ul>\n<h4><b>Other Important Features of Your Recruiting Website<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Application source tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regularly featured enhancements and software upgrades included<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">24\/7 help system with live support during eastern standard time business hours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free training for users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Widgets for integrating the job board into any page of the website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ability to easily create RSS feeds and XML feeds for sharing jobs with social media for individual recruiters or other 3rd party sites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ability to sponsor jobs on 3rd party job aggregate sites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integration to promote jobs to a network of job boards and career websites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ROI dashboards that provide analytics on job performance and costs<\/span><\/li>\n<\/ul>\n<h3><b>If You Build It (Well), They Will Come<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Taking the time to incorporate the right elements into your recruiting website to make it a true recruiting destination will greatly improve your ability to get in front of quality applicants and fill your open jobs faster, even in a tight market.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Need to Build a Better Recruiting Site?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Contact the <\/span><a href=\"https:\/\/www.haleymarketing.com\/contact-us\/?utm_source=PR_Bullhorn&amp;utm_medium=Referral&amp;utm_campaign=2021_Q3\"><span style=\"font-weight: 400;\">recruiting website experts<\/span><\/a><span style=\"font-weight: 400;\"> at Haley Marketing.<\/span><\/p>\n<hr \/>\n<a href=\"https:\/\/www.bullhorn.com\/marketplace\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_21_09_02&amp;LAD=Blog_UK_21_09_02&amp;utm_source=blog_uk&amp;utm_medium=website&amp;utm_campaign=blog_uk_21_09_02\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74089\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/09\/Blog_004_1200x200_A_V1.png\" alt=\"\" width=\"1200\" height=\"200\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Bullhorn Marketplace partner Haley Marketing explains how your recruiting website can help you attract both clients and candidates.<\/p>\n","protected":false},"author":163,"featured_media":74154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[584,583],"tags":[],"class_list":["post-74153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights","category-staffing-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turn Your Website Into a 24\/7\/365 Recruiter - Bullhorn EU<\/title>\n<meta name=\"description\" content=\"Bullhorn Marketplace partner Haley Marketing explains how your recruiting website can help you attract both clients and candidates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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