{"id":8257,"date":"2015-11-12T17:43:21","date_gmt":"2015-11-12T22:43:21","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?p=8257"},"modified":"2019-03-01T21:26:16","modified_gmt":"2019-03-01T21:26:16","slug":"how-to-build-relationships-and-develop-business-at-conferences-and-events","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-build-relationships-and-develop-business-at-conferences-and-events\/","title":{"rendered":"Turning Meetings and Events into Relationships"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Long gone are the days when the success of your attendance at a conference or networking event could be measured by the size of your bar tab. Today, your time out of the office and the costs of attendance can only be justified by a solid business outcome, and for many, that value will be derived from the contacts you make there. Let\u2019s look at how to get the most return from your participation in a conference and how <\/span><span style=\"font-weight: 400;\">customer relationship management software<\/span><span style=\"font-weight: 400;\"> can help you deliver results. <\/span><\/p>\n<p><b>During\u2026 <\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve elected to attend a particular event \u2013 particularly an industry shindig where the usual six degrees of separation are reduced to one or two \u2013 there\u2019s a fair chance that customers and prospects will be there. So you\u2019ll need up-to-date access to information on their latest interactions with your organisation. Equally, you are bound to make new connections at any event you attend. But even with the best intentions, business cards will get misplaced or the name of a prospective client that you met at the bar late in the evening will be bizarrely beyond your recall the following day. In both cases, today\u2019s <\/span><a href=\"https:\/\/www.bullhorn.com\/eu\/crm\" target=\"_blank\"><span style=\"font-weight: 400;\">cloud-based CRM software<\/span><\/a><span style=\"font-weight: 400;\"> allows you to use your smartphone to check how these contacts have already interacted with your company (or if they have at all). If they haven\u2019t, a fully <\/span><span style=\"font-weight: 400;\">mobile CRM<\/span><span style=\"font-weight: 400;\"> allows you to quickly capture details so that contacts can be properly nurtured in the aftermath of an event. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Tip: Make clear notes about any agreed follow-up actions, e.g. \u201cset up a call around co-operations on digital marketing.\u201d<\/span><\/i><\/p>\n<p><b>\u2026and After. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">It is all too easy to come back from a conference having made some valuable new contacts and assume that the hard work is over. But these connections are only as useful as the value you can drive from them. Sure, they might be logged in the CRM system, but who\u2019s responsible for following up with relevant information that these connections needed? Sometimes, of course, that will be down to you. But frequently, you\u2019ll find yourself handing these responsibilities off to a colleague who is directly involved in the issue at hand. \u00a0Remember: fast follow-up is essential. If you wait a couple of weeks, a new connection might already have forgotten who you are \u2013 you might as well be making a cold call. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Tip: Ownership is critical \u2013 for every new contact you have made, ensure that a named individual is responsible for managing the relationship. <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If you want to find out more about how <\/span><a href=\"https:\/\/www.bullhorn.com\/eu\/\" target=\"_blank\"><span style=\"font-weight: 400;\">relationship management software<\/span><\/a><span style=\"font-weight: 400;\"> can maximise the value of your attendance at an event, feel free to get in touch. If you liked this post, please take the time to share it with your community.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long gone are the days when the success of your attendance at a conference or networking event could be measured by the size of your bar tab. Today, your time out of the office and the costs of attendance can only be justified by a solid business outcome, and for many, that value will be [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":8260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[15,585],"tags":[],"class_list":["post-8257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Developing Business at Conferences | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"Learn how to get the most return from your participation in a conference and how customer relationship management software can help you deliver results.\" 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Richard has built an in-depth knowledge of the CRM industry based on over 20 years of experience. Richard has worked with a diverse range of companies including WPP Group, KPMG, McKinsey &amp; Co., Royal Bank of Scotland, NIG, and Mercedes-Benz.","sameAs":["https:\/\/www.linkedin.com\/in\/crmuk","https:\/\/x.com\/Richard_Y"],"url":"https:\/\/www.bullhorn.com\/eu\/blog\/author\/ryoung\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-build-relationships-and-develop-business-at-conferences-and-events\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"how to build relationships during meetings and seminars\" title=\"\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2015\/11\/BIL_Conference_2012-e1447353771314.jpeg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Events<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">Turning Meetings and Events into Relationships<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts\/8257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/comments?post=8257"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts\/8257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/media\/8260"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/media?parent=8257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/categories?post=8257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/tags?post=8257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}