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dirigeants en attendent davantage pour 2026<\/h3>\n<p>La principale strat\u00e9gie des dirigeants pour maintenir leurs performances financi\u00e8res en 2026 consiste \u00e0 am\u00e9liorer la productivit\u00e9 gr\u00e2ce \u00e0 la technologie. Cela va de pair avec leur engagement en faveur de l&#8217;IA et de l&#8217;optimisation technologique en 2026. Les dirigeants nous ont d&#8217;ailleurs confi\u00e9 qu&#8217;ils relevaient consid\u00e9rablement la barre en mati\u00e8re d&#8217;attentes concernant le niveau de productivit\u00e9 de base.<\/p>\n","block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[]},{"acf_fc_layout":"columns","block_title":"L'utilisation de l'IA est \u00e9troitement li\u00e9e \u00e0 la croissance du chiffre d'affaires","block_aria":"","block_subtitle":"Les entreprises qui ont vu leur chiffre d'affaires augmenter en 2025 affichaient des taux d'adoption de l'IA nettement sup\u00e9rieurs \u00e0 ceux des entreprises dont le chiffre d'affaires a baiss\u00e9.","format":"","enable_box_shadow":false,"columns":[{"type":"wysiwyg","wysiwyg":"<p>Et le secteur dans son ensemble a fait d&#8217;\u00e9normes progr\u00e8s en mati\u00e8re d&#8217;IA. Comme presque tout le monde utilise d\u00e9sormais l&#8217;IA dans une certaine mesure, la concurrence entre les entreprises s&#8217;intensifie \u2014 la concurrence des autres entreprises est d\u00e9sormais le deuxi\u00e8me obstacle majeur \u00e0 l&#8217;acquisition de nouveaux contrats et constitue une pr\u00e9occupation croissante dans les donn\u00e9es de cette ann\u00e9e. Les entreprises les plus performantes mettent en \u0153uvre l&#8217;IA tout au long du flux de travail et l&#8217;exploitent de mani\u00e8re \u00e0 \u00eatre plus rapides que leurs concurrents et \u00e0 conserver leur diff\u00e9renciation unique.<\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"testimonials","background_shape":"","background_shape_position":"left","parallax_fx":false,"transition_speed":"10","enable_autoplay":false,"autoplay_speed":3000,"testimonials":[2844],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_option_padding":[],"block_option_hide":[]},{"acf_fc_layout":"content-media","media_type":"image","image":{"ID":2863,"id":2863,"title":"GRID 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de l&#8217;IA a consid\u00e9rablement augment\u00e9<\/h3>\n<p>L&#8217;ann\u00e9e derni\u00e8re, la majorit\u00e9 des entreprises (52 %) n&#8217;en \u00e9taient qu&#8217;au stade de l&#8217;exp\u00e9rimentation d&#8217;outils d&#8217;IA g\u00e9n\u00e9rative de base. Cette ann\u00e9e, seules 29 % d&#8217;entre elles se situent encore dans la cat\u00e9gorie de l&#8217;IA g\u00e9n\u00e9rative, tandis que 30 % sont pass\u00e9es \u00e0 des outils d&#8217;IA agentique \u00e0 un certain niveau.<\/p>\n","block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-bottom"],"block_option_hide":[]},{"acf_fc_layout":"content-media","media_type":"image","image":{"ID":2864,"id":2864,"title":"GRID 2026_Industry Trends_Graphs_NA-Global_French 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entreprises les plus performantes sont jusqu&#8217;\u00e0 quatre fois plus susceptibles d&#8217;utiliser l&#8217;IA<\/h3>\n<p>Les entreprises ayant enregistr\u00e9 les meilleures performances en termes de chiffre d&#8217;affaires en 2025 \u00e9taient celles les plus susceptibles d&#8217;utiliser l&#8217;automatisation et l&#8217;IA. \u00c0 l&#8217;inverse, les entreprises dont le chiffre d&#8217;affaires a baiss\u00e9 de plus de 10 % \u00e9taient les plus susceptibles de d\u00e9clarer ne pas encore utiliser l&#8217;IA.  <strong>Les entreprises utilisant l&#8217;IA \u00e0 n&#8217;importe quelle \u00e9tape du processus de recrutement ont 3,5 \u00e0 4,5 fois plus de chances d&#8217;avoir vu leur chiffre d&#8217;affaires augmenter<\/strong>. L&#8217;ann\u00e9e derni\u00e8re, les entreprises utilisant l&#8217;IA \u00e0 n&#8217;importe quelle \u00e9tape n&#8217;avaient que 25 \u00e0 40 % de chances suppl\u00e9mentaires d&#8217;avoir augment\u00e9 leur chiffre d&#8217;affaires ; l&#8217;\u00e9cart de performance se creuse donc entre les entreprises qui tirent pleinement parti des solutions d&#8217;IA et celles qui ne le font pas.<\/p>\n","block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-bottom"],"block_option_hide":[]},{"acf_fc_layout":"content-media","media_type":"image","image":{"ID":2865,"id":2865,"title":"GRID 2026_Industry Trends_Graphs_NA-Global_French 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Et les entreprises qui affichent la plus forte croissance sont environ 2,5 fois plus susceptibles que tout autre groupe d&#8217;utiliser l&#8217;IA de mani\u00e8re pertinente.<\/p>\n","block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[]},{"acf_fc_layout":"columns","block_title":"","block_aria":"","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"wysiwyg","wysiwyg":"<h2>Et l&#8217;IA apporte des avantages op\u00e9rationnels consid\u00e9rables lorsqu&#8217;elle est d\u00e9ploy\u00e9e de mani\u00e8re strat\u00e9gique<\/h2>\n<p>Les responsables du recrutement consid\u00e8rent que la capacit\u00e9 \u00e0 se d\u00e9velopper sans augmenter les effectifs et l&#8217;am\u00e9lioration de la productivit\u00e9 des recruteurs constituent les principaux atouts de l&#8217;IA pour leur entreprise. Cela corrobore ce qui est ressorti de nos \u00e9changes avec ces responsables : les solutions ponctuelles simples bas\u00e9es sur l&#8217;IA g\u00e9n\u00e9rative ne suffisent pas ; pour tirer pleinement parti de l&#8217;IA, les entreprises doivent se concentrer sur le retour sur investissement et suivre de pr\u00e8s son impact sur les indicateurs cl\u00e9s de performance. Une IA g\u00e9n\u00e9rative basique et des solutions ponctuelles fragment\u00e9es ne permettront pas d&#8217;atteindre les objectifs fix\u00e9s.<\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-bottom"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"content-media","media_type":"image","image":{"ID":2866,"id":2866,"title":"GRID 2026_Industry Trends_Graphs_NA-Global_French 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Mais ils suivent \u00e9galement de pr\u00e8s leurs effets sur les indicateurs op\u00e9rationnels cl\u00e9s. La majorit\u00e9 d&#8217;entre eux ont constat\u00e9 une am\u00e9lioration de 11 \u00e0 25 % de leurs indicateurs cl\u00e9s de performance (KPI), et beaucoup enregistrent m\u00eame une am\u00e9lioration de 50 %. Cela corrobore le constat selon lequel les entreprises qui utilisent l&#8217;IA affichent \u00e9galement de meilleurs d\u00e9lais de placement dans tous les domaines. Ces am\u00e9liorations \u00e9tablissent une nouvelle r\u00e9f\u00e9rence en mati\u00e8re de performance et d&#8217;efficacit\u00e9, les dirigeants attendant d\u00e9sormais beaucoup plus de leurs 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Et seules 10 % d&#8217;entre elles ont indiqu\u00e9 avoir int\u00e9gr\u00e9 une IA agentic \u00e0 l&#8217;ensemble de leur flux de travail. Cela laisse une marge de progression consid\u00e9rable et laisse pr\u00e9sager un impact encore plus important sur le chiffre d&#8217;affaires et les indicateurs cl\u00e9s de performance dans les ann\u00e9es \u00e0 venir. <\/p>\n","block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[]},{"acf_fc_layout":"columns","block_title":"","block_aria":"","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"wysiwyg","wysiwyg":"<h2>Pour r\u00e9ussir l&#8217;adoption de l&#8217;IA, il faut des donn\u00e9es de qualit\u00e9, un leadership adapt\u00e9 et une strat\u00e9gie de mise en \u0153uvre claire<\/h2>\n<p>La plupart des dirigeants (71 %) se sentent pr\u00eats \u00e0 mener leur entreprise vers la transformation par l&#8217;IA, mais lorsque l&#8217;on examine de plus pr\u00e8s les obstacles qui freinent encore son adoption \u00e0 grande \u00e9chelle, certains th\u00e8mes r\u00e9currents se d\u00e9gagent. La qualit\u00e9 et la s\u00e9curit\u00e9 des donn\u00e9es constituent des d\u00e9fis que de nombreuses entreprises n&#8217;ont pas encore tout \u00e0 fait r\u00e9ussi \u00e0 surmonter. Et 20 % d\u00e9clarent ne pas disposer d&#8217;un plan de mise en \u0153uvre clair. Ces pr\u00e9occupations sont partag\u00e9es tant par les dirigeants que par les recruteurs. Les dirigeants indiquent \u00e9galement qu&#8217;ils s&#8217;efforcent d&#8217;aider les recruteurs \u00e0 percevoir et \u00e0 ressentir les avantages de l&#8217;IA dans leur travail. 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Et ces pr\u00e9occupations font obstacle \u00e0 l&#8217;adoption g\u00e9n\u00e9ralis\u00e9e de cette technologie. Les entreprises doivent s&#8217;associer \u00e0 des partenaires capables de les aider \u00e0 r\u00e9pondre \u00e0 ces pr\u00e9occupations fondamentales afin de tirer pleinement parti de l&#8217;IA. <\/p>\n","block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-bottom"],"block_option_hide":[]},{"acf_fc_layout":"testimonials","background_shape":"","background_shape_position":"left","parallax_fx":false,"transition_speed":"10","enable_autoplay":false,"autoplay_speed":3000,"testimonials":[2850],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_option_padding":[],"block_option_hide":[]},{"acf_fc_layout":"content-media","media_type":"image","image":{"ID":2873,"id":2873,"title":"GRID 2026_Industry 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En revanche, seuls 46 % de ceux dont les r\u00e9sultats financiers sont les plus faibles se sentent pr\u00eats.<\/p>\n","block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[]},{"acf_fc_layout":"testimonials","background_shape":"","background_shape_position":"left","parallax_fx":false,"transition_speed":"10","enable_autoplay":false,"autoplay_speed":3000,"testimonials":[2851],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_option_padding":[],"block_option_hide":[]},{"acf_fc_layout":"columns","block_title":"","block_aria":"","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"wysiwyg","wysiwyg":"<h2>Qu&#8217;est-ce que les entreprises les plus performantes ont en commun ?<\/h2>\n<p>Ce rapport a mis en \u00e9vidence un certain nombre de facteurs qui influent sur les performances financi\u00e8res et op\u00e9rationnelles, mais il est int\u00e9ressant de dresser un portrait de ce que les entreprises les plus performantes, celles qui ont enregistr\u00e9 une croissance de leur chiffre d&#8217;affaires sup\u00e9rieure \u00e0 25 % en 2025, ont en commun. 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p\u00e9nurie d&#8217;emplois et le manque de main-d&#8217;\u0153uvre qualifi\u00e9e restent les principaux d\u00e9fis du secteur<\/h3>\n<p>Le vivier de talents reste limit\u00e9 et le nombre d&#8217;offres d&#8217;emploi continue de baisser, dans la lign\u00e9e de la tendance observ\u00e9e ces derni\u00e8res ann\u00e9es. Par ailleurs, deux \u00e0 trois candidats sur cinq qui re\u00e7oivent une offre d&#8217;emploi la refusent. La principale raison invoqu\u00e9e est qu&#8217;ils ont re\u00e7u une meilleure offre ailleurs. <\/p>\n","block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[]},{"acf_fc_layout":"columns","block_title":"Comment les entreprises audacieuses stimulent leur croissance?","block_aria":"","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"icon-list","wysiwyg":"","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/graph-2","icon_color":"blue-dark","content":"<p>Hyper-concentration et sp\u00e9cialisation dans des niches : plut\u00f4t que de courir apr\u00e8s toutes les opportunit\u00e9s, la strat\u00e9gie consiste \u00e0 se concentrer de mani\u00e8re intensive. Une entreprise a indiqu\u00e9 qu&#8217;elle restreignait son march\u00e9 cible \u00e0 des niches sp\u00e9cifiques, \u00e0 forte croissance et peu p\u00e9n\u00e9tr\u00e9es au sein de grands secteurs (par exemple, les sous-stations dans le domaine de l&#8217;\u00e9nergie), et qu&#8217;elle privil\u00e9giait les m\u00e9tiers sp\u00e9cialis\u00e9s pour lesquels la demande reste solide. D&#8217;autres ont indiqu\u00e9 qu&#8217;elles examinaient attentivement leurs succ\u00e8s et leurs \u00e9checs et qu&#8217;elles n&#8217;h\u00e9sitaient pas \u00e0 se retirer des domaines o\u00f9 elles ne parvenaient pas \u00e0 s&#8217;imposer.<\/p>\n"},{"icon":"icons\/hero","icon_color":"blue-dark","content":"<p>Les dirigeants abordent la question de l&#8217;inad\u00e9quation des comp\u00e9tences de mani\u00e8re globale, non pas au niveau des candidats, mais \u00e0 celui de l&#8217;ensemble de la main-d&#8217;\u0153uvre. Les entreprises en prennent d\u00e9j\u00e0 conscience : la formation et la reconversion des candidats constituent le nouveau secteur d&#8217;activit\u00e9 num\u00e9ro un qu&#8217;elles souhaitent d\u00e9velopper cette ann\u00e9e, et leur expansion dans ce domaine va de pair avec la croissance de leur chiffre d&#8217;affaires. Un dirigeant a indiqu\u00e9 que son entreprise se concentrait sur la cr\u00e9ation d&#8217;un programme visant \u00e0 aider les clients \u00e0 requalifier leurs employ\u00e9s actuels. 40 % des entreprises les plus performantes d\u00e9veloppent leurs activit\u00e9s de requalification des candidats.<\/p>\n"},{"icon":"icons\/spinning-gear","icon_color":"blue-dark","content":"<p>Les dirigeants ont indiqu\u00e9 qu&#8217;ils se diversifiaient vers de nouveaux services, notamment dans le domaine du conseil. Ces offres s&#8217;inscrivent dans une \u00e9volution vers un \u00ab recrutement non traditionnel et non int\u00e9gral \u00bb, mettant l&#8217;accent sur le conseil et l&#8217;accompagnement pour aider les clients \u00e0 s&#8217;adapter \u00e0 l&#8217;\u00e9volution du march\u00e9. 44 % des cabinets les plus performants d\u00e9veloppent leurs services de conseil cette 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a d\u00e9j\u00e0 boulevers\u00e9 la nature et le rythme du secteur du recrutement. Les entreprises les plus performantes n&#8217;investissent pas seulement dans des outils d&#8217;IA, mais m\u00e8nent \u00e9galement une r\u00e9flexion strat\u00e9gique sur la gestion du changement et adaptent leurs indicateurs cl\u00e9s de performance. <\/p>\n<p><strong>Points cl\u00e9s \u00e0 retenir :<\/strong><\/p>\n<ul>\n<li>L&#8217;intelligence artificielle g\u00e9n\u00e8re d\u00e9j\u00e0 d&#8217;\u00e9normes gains financiers et de productivit\u00e9 dans le secteur du recrutement<\/li>\n<li>La qualit\u00e9 des donn\u00e9es, le leadership strat\u00e9gique et le choix des technologies appropri\u00e9es constituent les principaux obstacles \u00e0 une transformation compl\u00e8te vers l&#8217;IA<\/li>\n<li>Les dirigeants audacieux sont d\u00e9termin\u00e9s \u00e0 relever ces d\u00e9fis d&#8217;ici 2026 et misent tout sur l&#8217;IA<\/li>\n<li>Les recruteurs ont pris le virage et, face \u00e0 des attentes de plus en plus \u00e9lev\u00e9es en mati\u00e8re de rapidit\u00e9 d&#8217;ex\u00e9cution, ils savent d\u00e9j\u00e0 qu&#8217;il n&#8217;y a pas de retour en arri\u00e8re possible : les r\u00e8gles ont d\u00e9j\u00e0 chang\u00e9<\/li>\n<li>L&#8217;\u00e9conomie pourrait conna\u00eetre une l\u00e9g\u00e8re reprise en 2026, mais les dirigeants visionnaires se cr\u00e9ent leurs propres atouts<\/li>\n<\/ul>\n<h6>* Toutes les citations ont \u00e9t\u00e9 initialement formul\u00e9es en anglais et ont \u00e9t\u00e9 traduites.<\/h6>\n","block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[]}],"_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/fr\/wp-json\/wp\/v2\/pages\/2843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bullhorn.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/fr\/wp-json\/wp\/v2\/users\/403"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/fr\/wp-json\/wp\/v2\/comments?post=2843"}],"version-history":[{"count":5,"href":"https:\/\/www.bullhorn.com\/fr\/wp-json\/wp\/v2\/pages\/2843\/revisions"}],"predecessor-version":[{"id":2888,"href":"https:\/\/www.bullhorn.com\/fr\/wp-json\/wp\/v2\/pages\/2843\/revisions\/2888"}],"up":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/fr\/wp-json\/wp\/v2\/pages\/1838"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/fr\/wp-json\/wp\/v2\/media?parent=2843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}