{"id":717,"date":"2018-04-18T14:52:43","date_gmt":"2018-04-18T14:52:43","guid":{"rendered":"https:\/\/www.bullhorn.com\/fr\/?p=717"},"modified":"2018-05-23T07:29:56","modified_gmt":"2018-05-23T07:29:56","slug":"un-logiciel-de-recrutement-crm-3-priorites-et-exigences","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/fr\/un-logiciel-de-recrutement-crm-3-priorites-et-exigences\/","title":{"rendered":"Un logiciel de recrutement CRM : 3 priorit\u00e9s et exigences"},"content":{"rendered":"

Les agences de recrutement et de placement ont des exigences \u00e9lev\u00e9es concernant leur CRM et leur logiciel de recrutement<\/a>. Naturellement, cela est logique consid\u00e9rant qu\u2019ils forment \u00e0 eux deux, leur principale source de traitement et d\u00e9terminent le succ\u00e8s de leur entreprise. En tant qu\u2019expert en agence de recrutement, j\u2019ai vu un nombre important de RFIs et RFPs, d\u2019interm\u00e9diaires de taille majeure jusqu\u2019\u00e0 ceux de taille plus moyenne. Dans ce blog, je vais partager les priorit\u00e9s les plus importantes et les exigences qui d\u00e9coulent de la cr\u00e9ation d\u2019un logiciel de recrutement CRM moderne.<\/p>\n

Priority n\u00b01: Candidat-orient\u00e9<\/span><\/h3>\n

L\u2019un des changements les plus importants est l\u2019arriv\u00e9e d\u2019une toute nouvelle g\u00e9n\u00e9ration d\u2019employ\u00e9s sur le march\u00e9 du travail. Un nouveau candidat\u00a0<\/a>est apparu. Un candidat qui prend ses d\u00e9cisions en fonction de ses instincts et d\u2019une exp\u00e9rience positive du processus de demande d\u2019emplois. Un employ\u00e9 souhaitant avoir un degr\u00e9 de flexibilit\u00e9 plus important quand il s\u2019agit de prendre ses propres d\u00e9cisions et de s\u2019engager, non pas au pr\u00e8s d\u2019un patron mais au pr\u00e8s d\u2019un d\u00e9fi. Les agences de recrutement sont amplement conscientes de cela. Leur priorit\u00e9 principalement est donc de r\u00e9pondre aux besoins de ce nouveau candidat. Par cons\u00e9quent, un logiciel de recrutement CRM doit \u00eatre mis en place de fa\u00e7on \u00e0 ce qu\u2019il soit candidat-orient\u00e9. Cela permettra de trouver des talents plus rapidement, de les motiver et de gagner leur loyaut\u00e9 de fa\u00e7on personnalis\u00e9e pour chacun d\u2019entre eux.<\/span><\/p>\n

<\/p>\n

Ainsi, les fonctionnalit\u00e9s suivantes sont cruciales\u00a0:<\/span><\/p>\n

    \n
  1. Prot\u00e9gez toutes les informations autours des candidats et des conversations au sein des dossiers de ces candidats<\/span><\/li>\n
  2. Une fonction int\u00e9gr\u00e9e d\u2019e-mail<\/span><\/li>\n
  3. Lien aux r\u00e9seaux sociaux<\/span><\/li>\n
  4. La possibilit\u00e9 de segmenter les candidats (ou les candidats potentiels) en fonction des diff\u00e9rents domaines et crit\u00e8res <\/span><\/li>\n
  5. Une fonction d\u2019e-mail marketing afin de pouvoir approcher un groupe cible particulier<\/span><\/li>\n
  6. Un lien \u00e0 Google Analytics pour analyser des donn\u00e9es et \u00eatre capable d\u2019am\u00e9liorer son exp\u00e9rience<\/li>\n<\/ol>\n

    \"prio-social-media-icons\"<\/h3>\n

    Priority n\u00b02: Le client au centre de la sc\u00e8ne\u00a0<\/span><\/h3>\n

    Il va sans dire qu\u2019une agence devrait \u00eatre capable r\u00e9pondre aux exigences de ses clients. C\u2019est seulement au travers de la valeur ajout\u00e9e \u00e9tant constamment fournie qu\u2019une agence de recrutement se d\u00e9marquera en permanence sur le march\u00e9 comp\u00e9titif. Connaitre le client comme votre poche est le commencement de tout recrutement marketing. Les donn\u00e9es deviennent de plus en plus importantes. Le logiciel CRM doit \u00eatre capable de traiter toutes les donn\u00e9es accessibles de fa\u00e7on s\u00e9curis\u00e9e et fiable. Cons\u00e9cutivement, cela rend les donn\u00e9es accessibles et pr\u00eates \u00e0 \u00eatre utilis\u00e9es en tant qu\u2019informations utiles. Pour tous les partis int\u00e9ress\u00e9s, de toutes les fa\u00e7ons d\u00e9sir\u00e9es, et par tous les moyens accessibles. Pour cette raison, les agences de recrutement mettent \u00e9galement en place des exigences strictes pour ce qui est de la partie Customer Relationship Management (CRM) du recrutement.<\/span><\/p>\n

    Les fonctionnalit\u00e9s indispensables sont\u00a0:<\/span><\/p>\n

      \n
    1. Etre capable de d\u00e9finir des groupes homog\u00e8nes de clients en fonction de crit\u00e8res sp\u00e9cifiques dans un but marketing.<\/span><\/li>\n
    2. Enregistrement et protection de toutes les communications et \u00e9changes avec le client<\/span><\/li>\n
    3. Gestion en temps r\u00e9el des donn\u00e9es et interactions sur plusieurs appareils (et donc \u00e9galement sur un t\u00e9l\u00e9phone portable) <\/span><\/li>\n
    4. Planification de communication accessible \u00e0 tout moment<\/span><\/li>\n
    5. Mise en place d\u2019un flux du travail automatique au regard de plusieurs crit\u00e8res, et par cons\u00e9quent, ouvrant la possibilit\u00e9 pour les questions et les demandes des clients d\u2019\u00eatre consid\u00e9r\u00e9es et trait\u00e9es instantan\u00e9ment.<\/span><\/li>\n
    6. Int\u00e9gration de l\u2019outil de logiciel NPS (Net Promoter Score)<\/a>\u00a0[lien en anglais]<\/em><\/li>\n<\/ol>\n

      \"Bullhorn<\/h3>\n

      Priority n\u00b03: prot\u00e9g\u00e9 pour le futur en \u00e9tant mall\u00e9able et innovatif\u00a0<\/span><\/h3>\n

      Des march\u00e9s changeants, une comp\u00e9tition en croissance et un groupe cible limit\u00e9. Les interm\u00e9diaires ont besoin d\u2019un logiciel qui soit pr\u00eat pour le futur. Un logiciel qui soit mall\u00e9able et qui puisse \u00e9voluer sur le march\u00e9 changeant. De plus, vous avez besoin de fonctions innovantes qui vous donneront imm\u00e9diatement un avantage sur la comp\u00e9tition. De cette fa\u00e7on, les exigences les plus importantes sont\u00a0: \u00a0<\/span><\/p>\n

        \n
      1. Facile \u00e0 g\u00e9rer, flexible et personnalisable<\/span><\/li>\n
      2. Une recherche s\u00e9mantique intelligente et des technologies correspondantes <\/span><\/li>\n
      3. Une int\u00e9gration avec un logiciel d\u2019automation marketing possible<\/span><\/li>\n
      4. Lien aux moyens de communication modernes comme WhatsApp<\/span><\/li>\n
      5. Int\u00e9gration d\u2019options sur les r\u00e9seaux sociaux comme LinkedIn, Instagram & Snapchat<\/span><\/li>\n
      6. Rapport en temps r\u00e9el des figures cl\u00e9s et du KPIs<\/span><\/li>\n
      7. Mall\u00e9able en ce qui concerne les extensions, l\u2019internationalisation et les reprises.<\/li>\n<\/ol>\n

        Inclure un project de groupe ou \u00e9pargner son partenaire\u00a0<\/span><\/h3>\n

        Votre logiciel de recrutement CRM est-il pr\u00eat pour le futur\u00a0? Mettez en place un projet de groupe et ensemble cr\u00e9ez une liste des fonctions que vous voudriez avoir et qui manque encore dans votre logiciel actuel. Evaluez ce qui arriverait si vous modifiez votre logiciel ou encore si vous changiez de fournisseur.<\/span><\/p>\n

        Nous sommes vraiment curieux de connaitre vos r\u00e9sultats. D\u00e9sirez-vous \u00e9changer des id\u00e9es\u00a0? Appelez-moi ou demandez une d\u00e9mo <\/a>.\u00a0Je serai heureux de regarder et d\u2019\u00e9tudier les options pour votre agence avec vous.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        Le logiciel de recrutement et le CRM d’une entreprise forment \u00e0 eux deux la principale source de traitement et d\u00e9terminent le succ\u00e8s de cette entreprise. 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src=\"https:\/\/www.bullhorn.com\/fr\/wp-content\/uploads\/sites\/14\/2018\/04\/3-prios-header.jpg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">CRM<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">Un logiciel de recrutement CRM : 3 priorit\u00e9s et 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