{"id":777,"date":"2018-05-17T09:56:05","date_gmt":"2018-05-17T09:56:05","guid":{"rendered":"https:\/\/www.bullhorn.com\/fr\/?p=777"},"modified":"2018-05-23T08:02:19","modified_gmt":"2018-05-23T08:02:19","slug":"seul-1-employeur-sur-3-mesure-experience-candidat","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/fr\/seul-1-employeur-sur-3-mesure-experience-candidat\/","title":{"rendered":"Seul un employeur sur trois mesure l’exp\u00e9rience des candidats"},"content":{"rendered":"

Exp\u00e9rience du candidat en t\u00eate<\/span><\/h3>\n

Dans de nombreuses \u00e9tudes de tendances, l’exp\u00e9rience des candidats est mentionn\u00e9e comme l\u2019\u00e9l\u00e9ment majeur du recrutement. N\u00e9anmoins, seulement un tiers des employeurs d\u00e9clarent mesurer structurellement l’exp\u00e9rience des candidats. Ce sont en tous cas les r\u00e9sultats d’une enqu\u00eate qualitative men\u00e9e par Buulhorn Connexys aupr\u00e8s des DRH et des d\u00e9cideurs RH.<\/span><\/p>\n

Le march\u00e9 se resserre<\/span><\/h3>\n

Un r\u00e9sultat remarquable, puisque 74 % des personnes interrog\u00e9es s’attendent \u00e0 ce que la p\u00e9nurie de talents augmente consid\u00e9rablement dans les ann\u00e9es \u00e0 venir. Les personnes qui veulent rester en t\u00eate de cette ” guerre des talents ” gagneraient \u00e0 investir dans une image positive et une relation \u00e9troite avec les groupes cibles du march\u00e9 du travail.\u00a0 Apr\u00e8s tout, l’exp\u00e9rience des candidats joue un r\u00f4le important dans le processus de\u00a0recrutement<\/a> et de jumelage.<\/p>\n

La marque employeur en tant qu’\u00e9cueil<\/span><\/h3>\n

63% des d\u00e9cideurs RH indiquent qu’ils pr\u00e9voient investir consid\u00e9rablement dans leur marque employeur au cours des prochaines ann\u00e9es. Une d\u00e9cision constructive, car une image forte de l’employeur permet d’attirer les bonnes personnes, de les motiver et d\u2019assurer leur fid\u00e9lit\u00e9. C’est l\u00e0 qu’un \u00e9cueil important se pose.\u00a0 Ce n’est pas la marque de l’employeur, mais le candidat qui devrait \u00eatre au centre de toutes les activit\u00e9s de recrutement.<\/span><\/p>\n

Jan van Goch, CMO de Bullhorn Connexys : \u00ab\u00a0Cependant, nous voyons encore que dans la pratique, le processus de chacun continue \u00e0 jouer un r\u00f4le de premier plan. Dans les processus d’orientation et de candidature, l’exp\u00e9rience des candidats, mesur\u00e9e structurellement, est encore n\u00e9glig\u00e9e. Une occasion manqu\u00e9e, parce que cette r\u00e9troaction offre de multitude d’occasions d’am\u00e9liorer et de renforcer la relation avec les talents potentiels. Meilleure est la relation, meilleur sera l\u2019ad\u00e9quation finale. De plus, vous serez en mesure d’utiliser ces connaissances pour de futurs recrutements.\u00a0<\/em>\u00bb<\/span><\/p>\n

Site carri\u00e8re<\/span><\/h3>\n

Pour les trois quarts des r\u00e9pondants, le site carri\u00e8re<\/a> (lien en anglais)\u00a0<\/em>est le principal instrument de recrutement. Ici aussi, une organisation a de nombreuses possibilit\u00e9s d’am\u00e9liorer le parcours du candidat, en particulier lorsque vous associez ce parcours \u00e0 un bon\u00a0ATS<\/a>. Le parcours du candidat commence par la premi\u00e8re introduction et peut se poursuivre jusqu’\u00e0 l’embauche. Comment un candidat entre-t-il en contact avec vous\u00a0? Comment acc\u00e8de-t-il au site\u00a0? De quel type d’information a-t-il besoin\u00a0? Comment vivent-ils les diff\u00e9rentes \u00e9tapes du processus de candidature\u00a0? Comment les contacts se d\u00e9veloppent-ils apr\u00e8s le d\u00e9but de l’emploi ? \u00ab\u00a0Pensez \u00e0 la fa\u00e7on dont vous pouvez faire de chaque \u00e9tape du voyage une v\u00e9ritable \u2018exp\u00e9rience\u2019\u00a0<\/em>\u00bb, dit Jan van Goch. \u00ab\u00a0Si vous faites cela, vous cr\u00e9ez une exp\u00e9rience personnelle. Cela permet une meilleure ad\u00e9quation et renforce la marque de votre employeur.<\/em>\u00a0\u00bb<\/p>\n

\u00c0 propos de l’enqu\u00eate<\/span><\/h3>\n

Les r\u00e9sultats mentionn\u00e9s font partie d’une enqu\u00eate qualitative approfondie men\u00e9e aupr\u00e8s des clients actuels et des relations de Bullhorn Connexys dans diff\u00e9rentes industries aux Pays-Bas. Si vous souhaitez en savoir plus sur un point de r\u00e9f\u00e9rence dans votre organisation avec les r\u00e9sultats de cette enqu\u00eate, ou si vous souhaitez faire un brainstorming avec nous sur les possibilit\u00e9s pour votre entreprise, veuillez nous\u00a0contacter<\/a> et nous fixerons un rendez-vous.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans de nombreuses \u00e9tudes de tendances, l’exp\u00e9rience des candidats est mentionn\u00e9e comme l\u2019\u00e9l\u00e9ment majeur du recrutement. N\u00e9anmoins, seulement un tiers des employeurs d\u00e9clarent mesurer structurellement l’exp\u00e9rience des candidats.<\/p>\n","protected":false},"author":201,"featured_media":778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[46,53],"tags":[47,49,50,54,52,55,56],"class_list":["post-777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-candidat","category-experience-du-candidat","tag-application-tooling","tag-candidate-experience","tag-candidate-journey","tag-career-site","tag-recruitment","tag-survey","tag-war-for-talent"],"acf":[],"yoast_head":"\nSeul 1 employeur sur 2 mesure l'exp\u00e9rience des candidats | Bullhorn FR<\/title>\n<meta name=\"description\" content=\"Dans de nombreuses \u00e9tudes de tendances, l'exp\u00e9rience des candidats est mentionn\u00e9e comme l\u2019\u00e9l\u00e9ment majeur du recrutement. 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