{"id":989,"date":"2020-08-20T13:21:56","date_gmt":"2020-08-20T13:21:56","guid":{"rendered":"https:\/\/www.bullhorn.com\/fr\/?p=989"},"modified":"2020-08-20T13:21:56","modified_gmt":"2020-08-20T13:21:56","slug":"5-secrets-to-building-a-great-candidate-experience-2","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/fr\/5-secrets-to-building-a-great-candidate-experience-2\/","title":{"rendered":"5 secrets pour cr\u00e9er une excellente exp\u00e9rience candidat"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">S&#8217;assurer que vos candidats ont une bonne exp\u00e9rience lorsqu&#8217;ils postulent \u00e0 des offres d&#8217;emploi demande un certain effort. Selon <\/span><a href=\"https:\/\/twitter.com\/KatrinaKibben\"><span style=\"font-weight: 400;\">Katrina Kibben<\/span><\/a><span style=\"font-weight: 400;\">, r\u00e9dactrice en chef de <\/span><a href=\"http:\/\/recruitingdaily.com\/\"><span style=\"font-weight: 400;\">RecruitingDaily<\/span><\/a><span style=\"font-weight: 400;\">, voici comment les employeurs peuvent am\u00e9liorer l&#8217;exp\u00e9rience de leurs candidats en cinq \u00e9tapes.<\/span><\/p>\n<h3><b>Faire ressortir vos offres d&#8217;emploi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Aujourd\u2019hui, il y a tant de sites destin\u00e9s \u00e0 la recherche de nouveaux emplois. Il peut \u00eatre difficile de faire en sorte que vos annonces se d\u00e9marquent. L&#8217;une des tactiques les plus importantes est l&#8217;utilisation de mots cl\u00e9s pour que vos offres d&#8217;emploi apparaissent dans plus de r\u00e9sultats de recherche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conseils:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Lorsque vous publiez une annonce, assurez-vous qu&#8217; elle ait un titre pertinent et une description de poste unique.<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Apr\u00e8s avoir publi\u00e9 l\u2019annonce, recherchez sur Google des termes cens\u00e9s mener \u00e0 votre annonce. Votre annonce appara\u00eet-elle ? Si ce n\u2019est pas le cas, r\u00e9\u00e9crivez-la.<\/span><\/li>\n<\/ul>\n<h3><b>Obtenir les coordonn\u00e9es des candidats<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Savez-vous qui visitent votre site Web? De nombreux candidats quittent le site Web de l&#8217;entreprise potentielle avant de postuler pour un emploi. Utilisez des pop-ups ou <\/span><a href=\"https:\/\/www.bullhorn.com\/marketplace\/mya-systems\/\"><span style=\"font-weight: 400;\">un chatbot<\/span><\/a><span style=\"font-weight: 400;\"> pour demander leurs adresses e-mail rapidement. Simplifiez \u00e9galement l\u2019interface du site: les sites de carri\u00e8re ont tendance \u00e0 avoir des formulaires longs et \u00e9tendus et de nombreuses questions. Cela d\u00e9courage beaucoup de candidatures.<\/span><\/p>\n<h3><b>All\u00e9ger votre processus de candidature<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pour d\u00e9terminer si votre <\/span><a href=\"https:\/\/www.bullhorn.com\/customer-blog\/2019\/11\/bullhorn-open-source-career-portal\/\"><span style=\"font-weight: 400;\">site carri\u00e8res<\/span><\/a><span style=\"font-weight: 400;\"> offre une bonne exp\u00e9rience candidat, examinez de plus pr\u00e8s quelques \u00e9l\u00e9ments.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Assurez-vous que l&#8217;appel \u00e0 l&#8217;action \u00abJe postule\u00bb est tr\u00e8s visible<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Optimisez votre site Web pour qu&#8217;il soit <\/span><a href=\"https:\/\/translate.google.com\/translate?hl=fr&amp;prev=_t&amp;sl=auto&amp;tl=fr&amp;u=https:\/\/search.google.com\/test\/mobile-friendly\"><span style=\"font-weight: 400;\">adapt\u00e9 aux appareils mobiles<\/span><\/a><span style=\"font-weight: 400;\"> . <\/span><a href=\"https:\/\/translate.google.com\/translate?hl=fr&amp;prev=_t&amp;sl=auto&amp;tl=fr&amp;u=https:\/\/www.digitalhrtech.com\/why-mobile-recruitment-is-a-must\/\"><span style=\"font-weight: 400;\">Plus de 90% des candidats<\/span><\/a><span style=\"font-weight: 400;\"> utilisent leurs appareils mobiles pour rechercher l&#8217;emploi de leurs r\u00eaves<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Simplifiez votre processus de candidature en suivant la r\u00e8gle de <\/span><b>10<\/b><span style=\"font-weight: 400;\">.Il ne faut pas d\u00e9passer <\/span><b>10 <\/b><span style=\"font-weight: 400;\">clics pour remplir un formulaire de candidature. Dans tous les cas, simplifiez-le pour que tout le monde puisse postuler facilement.<\/span><\/li>\n<\/ul>\n<h3><b>Instaurer la confiance\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Votre processus de candidature est essentiellement un outil de marketing. Demandez-vous si le processus inspire confiance et aide \u00e0 cr\u00e9er un lien.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un excellent moyen de renforcer cette confiance est d&#8217;<\/span><a href=\"https:\/\/translate.google.com\/translate?hl=fr&amp;prev=_t&amp;sl=auto&amp;tl=fr&amp;u=https:\/\/herefish.com\/automations\/new-applicant-follow-up\/\"><span style=\"font-weight: 400;\">envoyer un e-mail de suivi<\/span><\/a><span style=\"font-weight: 400;\"> \u00e0 chaque candidat qui postule. Vous pouvez faire l\u2019usage d\u2019une automatisation pour remercier le candidat d&#8217;avoir postul\u00e9. Dans votre email, il convient de d\u00e9finir les attentes pour le reste du processus. Par exemple: des informations sur le d\u00e9la<\/span><span style=\"font-weight: 400;\">i <\/span><span style=\"font-weight: 400;\">moyen de r\u00e9ponse. S&#8217;il y a des actions suppl\u00e9mentaires que les candidats doivent effectuer eux-m\u00eames, indiquez-les clairement.<\/span><\/p>\n<h3><b>Mesurer quatre indicateurs importants<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Il est impossible d&#8217;am\u00e9liorer l&#8217;exp\u00e9rience candidat si vous n\u2019analysez pas les donn\u00e9es sur le parcours des candidats sur votre site. Assurez vous de r\u00e9colter les donn\u00e9es sur l&#8217;exp\u00e9rience num\u00e9rique de vos candidats au fil du temps pour obtenir une vue plus claire de ce qui fonctionne pour votre organisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici 4 indicateurs cl\u00e9s<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> <\/span><b>Taux d\u2019abandon. <\/b><span style=\"font-weight: 400;\">Combien de fois les candidats abandonnent l<\/span><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\"> candidature en cours de route?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> <\/span><b>Trafic selon la source. <\/b><span style=\"font-weight: 400;\">D&#8217;o\u00f9 viennent vos candidats? Quel source est la plus rentable en terme de nouveau candidats acquis? Quel source vous donne les meilleurs candidat<\/span><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\">s ?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> <\/span><b>Dur\u00e9e moyenne de la session. <\/b><span style=\"font-weight: 400;\">Utilisez cette donn\u00e9e pour confirmer que vous appliquez bien la r\u00e8gle de 10. Les candidats passent-ils moins de 10 minutes sur les candidatures?<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<li><span style=\"font-weight: 400;\"> <\/span><b>Clics. <\/b><span style=\"font-weight: 400;\">Quels pages sur votre site sont les plus visit\u00e9es ?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L&#8217;analyse de vos donn\u00e9es est la cl\u00e9 du succ\u00e8s du recrutement dans l\u2019\u00e8re de la transformation num\u00e9rique. Seule cette analyse vous aidera \u00e0 cr\u00e9er une excellente exp\u00e9rience candidat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 propos de <\/span><a href=\"https:\/\/www.bullhorn.com\/fr\/logiciel-pour-les-cabinets-de-recrutement-et-les-agences-de-placement\/\"><span style=\"font-weight: 400;\">Bullhorn<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.bullhorn.com\/fr\/logiciel-pour-les-cabinets-de-recrutement-et-les-agences-de-placement\/\"><span style=\"font-weight: 400;\">Bullhorn <\/span><\/a><span style=\"font-weight: 400;\">est le leader mondial du logiciel pour l\u2019industrie du recrutement. Plus de 10 000 entreprises comptent sur la plate-forme <\/span><a href=\"https:\/\/www.bullhorn.com\/fr\/logiciel-pour-les-cabinets-de-recrutement-et-les-agences-de-placement\/\"><span style=\"font-weight: 400;\">Bullhorn<\/span><\/a><span style=\"font-weight: 400;\">, bas\u00e9e sur le cloud, pour renforcer leurs processus de recrutement et op\u00e9rer leur transformation num\u00e9rique. <\/span><a href=\"https:\/\/www.bullhorn.com\/fr\/logiciel-pour-les-cabinets-de-recrutement-et-les-agences-de-placement\/\"><span style=\"font-weight: 400;\">Bullhorn <\/span><\/a><span style=\"font-weight: 400;\">propose <\/span><a href=\"https:\/\/www.bullhorn.com\/fr\/logiciel-pour-les-cabinets-de-recrutement-et-les-agences-de-placement\/\"><span style=\"font-weight: 400;\">un logiciel <\/span><\/a><span style=\"font-weight: 400;\">de recrutement simple, puissant, optimis\u00e9 pour les mobiles et con\u00e7u pour am\u00e9liorer l\u2019efficacit\u00e9 et la rentabilit\u00e9 de l\u2019ensemble du processus de recrutement.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Katrina Kibben, r\u00e9dactrice en chef de RecruitingDaily,  souligne l&#8217;importance de l&#8217;exp\u00e9rience candidat et donne 5 conseils pour l&#8217;am\u00e9liorer.<\/p>\n","protected":false},"author":359,"featured_media":990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[69,70,71],"tags":[],"class_list":["post-989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-industry-trends-and-insights","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00e9er une excellente exp\u00e9rience candidat | Bullhorn FR<\/title>\n<meta name=\"description\" content=\"Katrina 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