{"id":11859,"date":"2018-06-19T15:13:50","date_gmt":"2018-06-19T15:13:50","guid":{"rendered":"https:\/\/www.bullhorn.com\/nl\/?p=11859"},"modified":"2024-08-29T16:30:52","modified_gmt":"2024-08-29T15:30:52","slug":"candidate-experience-verbeteren-tips","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/nl\/blog\/candidate-experience-verbeteren-tips\/","title":{"rendered":"De candidate experience verbeteren? 4 tips"},"content":{"rendered":"

Welke strategie\u00ebn zijn het meest effectief voor bureaus om hun candidate experience te verbeteren? Een groot aantal respondenten in ons Recruitment Trends Rapport voor Bureaus 2018<\/a> is content met hun aanpak op dit gebied. Maar liefst 74% schat in dat de kandidaattevredenheid goed of zelfs uitstekend is. 25% heeft voor het komende jaar het verbeteren van de candidate experience als prioriteit gesteld. Niet verwonderlijk, aangezien 51% de kandidaattevredenheid in hun top 3 KPI\u2019s heeft staan. Welke strategie\u00ebn kunnen bureaus gebruiken om de candidate experience te verbeteren?<\/span><\/p>\n

Recruitmentprofessionals delen hun tips<\/span><\/h3>\n

Hoe kun je de feedback van kandidaten gebruiken voor positieve veranderingen? In ons onderzoek hebben we recruitment professionals gevraagd om hun inzichten en strategie\u00ebn te delen.\u00a0<\/span>Voor veel respondenten is persoonlijk contact de sleutel voor een goede candidate experience. Naast persoonlijke aandacht worden\u00a0genoemd als best practices om de ervaring van kandidaten te verbeteren; coaching, advies, kennisdeling en met attenties verrassen. Ook het inzetten van social media scoort hoog, net als het stimuleren van medewerkers en geplaatste kandidaten om een relatie aan te gaan met de klant.<\/span><\/p>\n

Hoe kun je de candidate journey verbeteren?<\/span><\/h3>\n

Veel bureaus beschouwen de kandidaattevredenheid als belangrijke maatstaf. Toch hebben de meeste bureaus geen beleid om deze KPI structureel onder de loep te nemen. Een gemiste kans, want als je weet hoe je kandidaten zich voelen, kun je het wervingsproces en de candidate journey hierop aanpassen. Je recruitmentsysteem<\/a> is hierbij enorm belangrijk. Neem elke stap in de workflow onder handen en kijk bij welke touch points je nog verbeteringen kunt aanbrengen. Laat je inspireren door de volgende vier tips:<\/span><\/p>\n

#1 Meet de candidate experience structureel met een tevredenheidsonderzoek\u00a0<\/span><\/h3>\n

Tevredenheidsonderzoeken worden vaak genoemd als strategie om de ervaring van kandidaten te verbeteren. Een enqu\u00eate is een effectieve manier om feedback te verkrijgen. Met een goed doordachte enqu\u00eate kun je de candidate journey op een goede manier onderzoeken. Behandel iedere fase van de candidate journey en stel specifieke vragen over de ervaringen van de kandidaat. Houd met je onderzoek rekening met de GDPR-richtlijnen!<\/span><\/p>\n

#2 Solliciteer\u00a0op je eigen site bij je eigen organisatie naar een baan<\/span><\/span><\/h3>\n

Je eigen sollicitatie ervaring dateert waarschijnlijk al van enige tijd geleden. Om te weten welke weg een kandidaat aflegt bij jouw organisatie, kan het nuttig zijn om bijna letterlijk in zijn schoenen te gaan staan. Solliciteer zelf (anoniem) bij je eigen bedrijf! Dit stelt je in staat om het sollicitatieproces persoonlijk te ervaren en te beoordelen vanuit het perspectief van de kandidaat. Is je eigen ervaring positief? Of kom je fouten, eigenaardigheden of obstakels tegen?<\/span><\/p>\n

#3 Hoe hebben recent aangenomen medewerkers het sollicitatieproces ervaren?<\/span><\/h3>\n

Leg je oor te luisteren bij ervaringsdeskundigen. Vraag recent aangenomen kandidaten naar hun ervaringen tijdens het sollicitatie-, aanname- en onboardingproces. Het proces staat hen nog vers in het geheugen en zij kunnen je enorm waardevolle informatie geven over hun eigen candidate journey. Zie feedback niet als kritiek, maar juist als kans om toekomstige kandidaten te kunnen verrassen met een nog betere sollicitatie-ervaring.<\/span><\/p>\n

#4 Hoe wordt de candidate experience beoordeeld op sociale netwerken?<\/span><\/h3>\n

Digitale en mond-tot-mondreclame is enorm belangrijk voor je werkgeversmerk. Kandidaten delen op social media en online platformen als Glassdoor<\/a> en RateYourCompany<\/a>\u00a0informatie uit over werkgevers en hun sollicitatieprocessen. Deze meningen hebben een grote impact op je employer brand, ongeacht of deze nu positief of negatief zijn. Monitor de communicatie, reageer op een door jou gewenste manier en gebruik de opgedane kennis om je candidate journey te optimaliseren.<\/span><\/p>\n

____________________________________________________________________________<\/p>\n

Wil je een hechte relatie opbouwen met kandidaten? Ontdek tips, beproefde communicatiestrategi\u00eben en 5 gouden regels voor candidate engagement in het e-book, Betrokken kandidaten, een gids voor de recruiter<\/i><\/a><\/p>\n\"Candidate_Engagement_Bullhorn\"<\/a>\n","protected":false},"excerpt":{"rendered":"

Welke strategie\u00ebn kunnen bureaus gebruiken om de candidate experience te verbeteren? In dit blog lees je 4 tips van recruitment professionals.<\/p>\n","protected":false},"author":201,"featured_media":11860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[280,370,361],"tags":[],"class_list":["post-11859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-candidate-experience","category-staffing-recruiting"],"acf":[],"yoast_head":"\nDe candidate experience verbeteren; 4 tips | Bullhorn NL<\/title>\n<meta name=\"description\" content=\"Welke strategie\u00ebn kunnen bureaus gebruiken om de candidate experience te verbeteren? 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