{"id":12055,"date":"2018-07-25T07:34:46","date_gmt":"2018-07-25T07:34:46","guid":{"rendered":"https:\/\/www.bullhorn.com\/nl\/?p=12055"},"modified":"2024-08-29T16:32:35","modified_gmt":"2024-08-29T15:32:35","slug":"post-gdpr-recruitment-marketing","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/nl\/blog\/post-gdpr-recruitment-marketing\/","title":{"rendered":"Post GDPR recruitment tips: effectieve recruitment marketing"},"content":{"rendered":"

Inmiddels bevinden we ons in het GDPR-tijdperk, en dat betekent dat je bureau op een nieuwe manier moet omgaan met zowel klanten als kandidaten. Consultants moeten op zoek gaan naar innovatieve oplossingen om hun dagelijkse taken uit te kunnen voeren.<\/span><\/p>\n

De recruitmentsector is vandaag de dag zeer competitief, maar wanneer je jezelf profileert als een betrouwbare en deskundige informatiebron zul je jezelf onderscheiden. Verder zal het opbouwen van duidelijke en effectieve communicatiekanalen doorlopende en productieve engagement tot stand brengen, en dat is nu belangrijker dan ooit. De sleutel tot deze engagement is het opzetten van effectieve marketingcampagnes. Volgens een <\/span>onderzoek<\/span><\/a> van Aberdeen Group is recruitment marketing een absolute noodzaak bij engagement en talent pipelining. In dit blog geven we tips.<\/span><\/p>\n

#1 Haal het beste uit je CRM<\/span><\/h3>\n

Je CRM is een zeer behulpzaam middel bij het inzetten van effectieve recruitment marketing. Je systeem helpt met het segmenteren van doelgroepen, waardoor je veel gemakkelijker de juiste berichten kunt sturen naar de juiste personen op de juiste momenten. Deze gepersonaliseerde berichten zorgen voor een juiste strategie. <\/span><\/p>\n

#2 Stem marketing en sales op elkaar af<\/span><\/h3>\n

Recruitment marketing gaat niet alleen over het neerzetten van je merk; het gaat ook om het genereren van leads. Zorg er daarom voor dat je over een proces beschikt voor analyses en metingen: open rates van mails, click throughs naar je website, engagement via je social media-kanalen. <\/span><\/p>\n

#3 Blijf dicht bij je volgers<\/span><\/h3>\n

Je hebt volgers op LinkedIn en Twitter, maar wie zijn deze personen en wie heeft engagement met je? Welke volgers zijn wel of niet relevant? Verzamel geen volgers puur om volgers te hebben: analyseer regelmatig wie ze zijn en voeg ze toe aan je CRM als ze potenti\u00eble prospects zijn. <\/span><\/p>\n

#4 Like en share<\/span><\/h3>\n

Als je waardevolle en nuttige content publiceert, wil je natuurlijk dat zoveel mogelijk mensen dit te zien krijgen. Zorg er daarom voor dat niet alleen jij, maar iedereen binnen je organisatie je content liket en deelt. Op die manier zal je bereik het grootst zijn. <\/span><\/p>\n

#5 Benut iedere marketingkans<\/span><\/h3>\n

Benut iedere mogelijkheid voor marketing die je hebt na een evenement, of deze nu op klanten of kandidaten gericht is. Maak content in de vorm van whitepapers, blogs, persberichten, infographics, video\u2019s, podcasts en nog veel meer. Zorg ervoor dat zoveel mogelijk mensen mee kunnen genieten.<\/span><\/p>\n

#6 Maak gebruik van je CRM-data<\/span><\/h3>\n

Je CRM is een goudmijn aan informatie. Recruiters hebben toegang tot waardevolle data over salarissen, gewilde vaardigheden, plaatselijke behoeften, en nog veel meer. Je kunt fantastische content maken met al deze gegevens. <\/span>Hier<\/span><\/a> kun je tips vinden.<\/span><\/p>\n

#7 Deel kennis en inzichten<\/span><\/h3>\n

Word een thought leader en een waardevolle resource in de sector. Marketing mailings dragen bij aan het behalen van je doelstellingen, maar zorg ervoor dat je content niet uitsluitend gericht is op verkopen. Voeg daadwerkelijke waarde toe aan je content, en sluit af met call-to-actions voor bijvoorbeeld het downloaden van een e-book. <\/span><\/p>\n

In het GDPR-tijdperk is recruitment marketing geen leuk hulpmiddel meer; het is een absolute vereiste om alle kansen optimaal te benutten. Het is geen kostenpost, maar een investering. Een investering die noodzakelijk is.<\/span><\/p>\n

\n

Wil je een hechte relatie opbouwen met kandidaten? Ontdek tips, beproefde communicatiestrategi\u00eben en 5 gouden regels voor candidate engagement in het e-book, Betrokken kandidaten, een gids voor de recruiter<\/i><\/a><\/p>\n\"Candidate<\/a>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hoe zorg je ervoor dat je je met behulp van effectieve recruitment marketing onderscheidt in het huidige GDPR-tijdperk? In dit blog geven we 7 tips voor het realiseren van productieve engagement.<\/p>\n","protected":false},"author":141,"featured_media":12056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[280,370,361],"tags":[],"class_list":["post-12055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-candidate-experience","category-staffing-recruiting"],"acf":[],"yoast_head":"\nPost-GDPR recruitment marketing tips<\/title>\n<meta name=\"description\" content=\"Leer 7 tips voor effectieve recruitmentmarketing in het GDPR-tijdperk in ons blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/nl\/blog\/post-gdpr-recruitment-marketing\/\" \/>\n<meta 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