{"id":7171,"date":"2016-04-12T13:52:20","date_gmt":"2016-04-12T11:52:20","guid":{"rendered":"https:\/\/connexys.com\/?p=7171"},"modified":"2024-09-02T13:01:04","modified_gmt":"2024-09-02T12:01:04","slug":"online-recruitment-volgens-manpower","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/nl\/blog\/online-recruitment-volgens-manpower\/","title":{"rendered":"Emerce Best Practice Manpower: Online recruitment"},"content":{"rendered":"

Tijdens Emerce eRecruitment deelde\u00a0Manpower zijn Best Practice over online recruitment, funnels en waardevolle apps. In dit blog geven wij een korte samenvatting van de praktijkcase van de HR-dienstverlener, de doelstellingen en de verdere plannen.<\/p>\n

Digitalisering van de werving<\/span><\/h3>\n

Niels Valks is Director CORE (Center Of Recruiting Excellence) Apps van Manpower<\/a>. Hij vertelt over de reis die Manpower maakt op het gebied van (online) recruitment. Een reis die ooit begon met plaatselijk recruitment via 150 fysieke vestigingen. Dankzij de verregaande digitalisering is de werving van kandidaten nu volledig naar online en wordt centraal aangestuurd.\u00a0<\/span><\/p>\n

Van #1 in de stad, naar #1 op het net<\/span><\/h3>\n

Manpower erkende al in een vroeg stadium het belang van online recruitment. Was voorheen de werving nog voornamelijk lokaal en \u2018offline\u2019, in 2011 is de organisatie volledig overgestapt naar digitale werving. En zo gemakkelijk als kandidaten vroeger de weg naar de kantoren konden vinden, zo prominent wil Manpower nu aanwezig zijn op het internet. Er wordt flink ge\u00efnvesteerd in SEO en SEA en het merk wordt o.a. geladen via verschillende online kanalen, zoals YouTube, Facebook, LinkedIn, Twitter, jobboards etc. Stuk voor stuk leiden deze inspanningen naar \u00e9\u00e9n centraal conversieplatform: de Manpower website<\/a>. Deze heeft duizenden landingspagina\u2019s die speciaal zijn ontworpen voor de specifieke doelgroepen.<\/p>\n

Recruitmentfunnels in het ATS<\/span><\/h3>\n

Om het recruitmentproces te faciliteren, heeft Manpower besloten over te gaan op de introductie van de\u00a0Resource Manager<\/a>, het recruitmentsysteem van Connexys.\u00a0Dit ATS zal volledig gekoppeld worden aan de website. Per arbeidsmarktdoelgroep worden specifieke recruitmentfunnels ingericht, zodat zij kandidaten doelgericht kunnen aantrekken, binden en boeien. Om hen uiteindelijk te overtuigen bij Manpower te solliciteren. Dankzij de koppeling tussen website en recruitmentsysteem zullen alle inspanningen en resultaten eenvoudig meetbaar en beheersbaar worden.<\/p>\n\"Manpower\n

Klinkende resultaten<\/span><\/h3>\n

De cijfers liegen er niet om. Sinds de introductie van de online recruitmentaanpak is het bezoekersaantal op de website gestegen tot bijna vier miljoen per jaar. Geboeide lezers, want gemiddeld blijven bezoekers meer dan drie minuten op de site. Ook het aantal sollicitaties is duizelingwekkend gestegen in de afgelopen jaren.<\/p>\n

Nieuwe focus voor recruitment<\/span><\/h3>\n

Deze enorme aantallen kandidaten veranderen ook de aard van recruitment. Recruiters hoeven in principe alleen nog maar te searchen voor schaarse functieprofielen. Voor alle overige vacatures kunnen recruiters zich in de kandidatendatabank focussen op het filteren, matchen en selecteren van de juiste talenten.<\/p>\n

Talentpools actief benaderen<\/span><\/h3>\n

Ook proactief recruitment kan verder worden uitgebouwd. Met het recruitmentsysteem van Connexys kan je namelijk eenvoudig talentpools<\/a> inrichten en de talenten met behulp van online marketingtechnieken effectief doelgericht benaderen. Kandidaten in deze talentpools kan Manpower vervolgens op vacatureniveau al pre-selecteren, zodat de vacatures sneller en effectiever ingevuld kunnen worden.\u00a0<\/strong><\/strong><\/p>\n\"Manpower\n

Niet alleen een ATS, maar een compleet platform<\/span><\/h3>\n

Niels Valks ziet veel mogelijkheden met de overstap naar het nieuwe recruitmentsysteem. ‘Manpower heeft met de Resource Manager van Connexys niet alleen een toekomstbestendig ATS, maar een compleet online platform tot zijn beschikking.’ De Resource Manager is namelijk gebouwd op Salesforce<\/a>, \u00e9\u00e9n van \u2018s werelds grootste, meest innovatieve cloudplatforms. Het bevat inmiddels al ruim 2800 beproefde apps die je naast Connexys kunt inzetten. Hierdoor kan Manpower het ATS naar wens uitbreiden met allerlei interessante apps, bijvoorbeeld voor social media, emailings en videosolliciteren.<\/p>\n

Emerce ging verder in op interessante ontwikkelingen en innovaties op het gebied van online recruitment van online video recruitment, employer branding en employee engagement tot nieuwe manieren voor het vinden van de juiste kandidaat via het juiste kanaal.<\/p>\n

Meer informatie<\/span><\/h3>\n

Benieuwd hoe je met Connexys ook jouw recruitmentproces naar een hoger niveau kan tillen? Wij laten jou graag alle mogelijkheden zien. Maak vrijblijvend\u00a0een demo afspraak<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tijdens Emerce eRecruitment deelde\u00a0Manpower zijn Best Practice over online recruitment, funnels en waardevolle apps. In dit blog geven wij een korte samenvatting van de praktijkcase van de HR-dienstverlener, de doelstellingen en de verdere plannen. Digitalisering van de werving Niels Valks is Director CORE (Center Of Recruiting Excellence) Apps van Manpower. Hij vertelt over de reis […]<\/p>\n","protected":false},"author":201,"featured_media":7930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[361],"tags":[148,149,150,151,152,80,81],"class_list":["post-7171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-staffing-recruiting","tag-apps","tag-best-practice","tag-cloudplatform","tag-online-recruitment","tag-recruitmentfunnel","tag-resource-manager","tag-salesforce"],"acf":[],"yoast_head":"\nEmerce Best Practice Manpower: Online recruitment - Bullhorn NL<\/title>\n<meta name=\"description\" content=\"Tijdens Emerce eRecruitment deelde Manpower een Best Practice over online recruitment, funnels en waardevolle apps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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