{"id":7800,"date":"2016-06-14T12:25:38","date_gmt":"2016-06-14T10:25:38","guid":{"rendered":"https:\/\/connexys.com\/?p=7800"},"modified":"2024-09-02T12:52:48","modified_gmt":"2024-09-02T11:52:48","slug":"het-is-zover-e-recruitment-is-hier","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/nl\/blog\/het-is-zover-e-recruitment-is-hier\/","title":{"rendered":"Het is zover: e-recruitment is hier"},"content":{"rendered":"

Vele branches gingen ons recruiters al voor. Kranten, elektronicazaken, boekenwinkels, muziekwinkels, reisbureaus en zelfs taxibedrijven; allemaal vertrokken ze meer en meer uit de straat richting daar waar de strijd om de consument \u00e9cht gewonnen wordt: online.<\/p>\n

Bij Connexys roepen we het al enige tijd en nu lijkt het dan echt te gebeuren: recruitment wordt online marketing. Ook de detacherings- en uitzendbranche verdwijnt steeds meer uit straten en kantoorpanden en kiest strategisch voor het web.<\/p>\n

Online, daar waar het verschil gemaakt wordt<\/span><\/h3>\n

Eigenlijk is het logisch dat klanten ons steeds vaker vragen welke mogelijkheden onze recruitmenttechnologie<\/a> biedt in combinatie met online marketing<\/a> en marketing automation<\/a>. En logisch ook dat Connexys samen met enkele van haar meest innovatieve klanten de mogelijkheden hiertoe steeds verder onderzoekt en concreter maakt.<\/p>\n

De lijst met voorbeelden van bedrijven die online de strijd aangingen<\/a> met hun branchegenoten in de straat en deze glorieus wonnen is lang en wordt steeds langer. Internationaal zijn er natuurlijk Amazon.com, Uber en Spotify. Maar ook dichtbij huis zijn er sprekende voorbeelden als Coolblue, Bol.com en NU.nl.<\/p>\n

E-recruitment<\/span><\/h3>\n

Maar deze bedrijven zijn voor een groot deel e-tailers, dat is wel even anders dan een uitzendbureau of detacheringsbedrijf, zouden traditionele recruiters kunnen denken. O ja? En wat nu als we stellen dat een kandidaat ook een klant is? Dat de kandidaat evengoed moet en wil worden verleid? En als we daaraan toevoegen dat we in potentie allemaal kandidaten zijn, die gewend zijn door moderne e-tailers op maat gesneden content gepresenteerd te krijgen en aanbiedingen die ons op het lijf geschreven lijken te zijn? Dan lijkt de afstand tussen retail en recruitment of e-tail en e-recruitment plotseling een stuk minder groot.<\/p>\n

Stel je als recruiter of consultant eens voor dat je w\u00e9\u00e9t welke kandidaat je website heeft bezocht en welke vacatures hij heeft bekeken en hoe lang. Welke referenties of andere content hij op de website bekeek. Hoe vaak hij terugkwam, wat de frequentie en het interval hiervan waren.<\/p>\n

Candidate nurturing<\/span><\/h3>\n

Je kunt deze latente kandidaat, om in marketingtermen te blijven, gaan nurturen<\/a>, ofwel koesteren. Je maakt je regelmatig aan hem kenbaar, biedt relevante content<\/a> en verleidt hem, zoals de e-tailers dat met hun prospects doen. Je kunt hem een leadscoring geven en de kansen op conversie actief ontwikkelen van Marketing Qualified Candidate (MQC) naar Recruitment Qualified Candidate (RQC).<\/p>\n

\"E-recruitment
\nDeze kandidaat komt straks in de markt en jij weet het. Nog v\u00f3\u00f3rdat hij zijn cv heeft ge\u00fcpdatet! Laat staan dat hij dit bij de concurrenten kenbaar gemaakt heeft.<\/p>\n

En het wordt n\u00f3g beter<\/span><\/h3>\n

Als we ook hier weer de parallel naar e-tail trekken, wordt het nog beter. Je weet namelijk, net als de e-tailers dat van hun klanten weten, precies w\u00e1t jouw kandidaat interesseert en w\u00e1t hij zoekt. Je recruiters, intercedenten of consultants kunnen hem nu direct benaderen voor bemiddeling op juist die aanvraag of vacature waarvan zij eigenlijk al zo goed als zeker weten dat de kandidaat hiernaar op zoek is.<\/p>\n

Verwennerij<\/span><\/h3>\n

Wat zouden je klanten ervan vinden als jij hiermee altijd net een beetje sneller bent dan je concurrenten? Wat zouden je recruiters of intercedenten ervan vinden als ze nieuwe hengels krijgen, waarmee ze al beet hebben voordat de vis \u00fcberhaupt in de vijver zwemt? Wat zou dit betekenen voor de candidate journey<\/a> en het commitment van je kandidaten?<\/p>\n

Ze kunnen niet wachten, ik weet het zeker! Onbewust zijn we allemaal dol op het gemak waarmee e-tailers ons verwennen. En dat geldt dus ook voor jouw kandidaten. Dat zijn namelijk dezelfde mensen die op NU.nl het nieuws lezen en hun tablet bij Coolblue kopen. Gelukkig hoeven ze ook op hun droombaan niet lang meer te wachten, want dankzij e-recruitment bied jij hen deze op een presenteerblaadje.<\/p>\n

Demo of adviesgesprek?<\/span><\/h3>\n

Benieuwd hoe je met Connexys ook jouw recruitmentproces kunt optimaliseren met online marketing? Wij laten jou graag alle mogelijkheden zien. Maak vrijblijvend\u00a0een\u00a0afspraak<\/a>\u00a0voor een demo<\/a> of een adviesgesprek.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vele branches gingen ons recruiters al voor. Kranten, elektronicazaken, boekenwinkels, muziekwinkels, reisbureaus en zelfs taxibedrijven; allemaal vertrokken ze meer en meer uit de straat richting daar waar de strijd om de consument \u00e9cht gewonnen wordt: online. Bij Connexys roepen we het al enige tijd en nu lijkt het dan echt te gebeuren: recruitment wordt online […]<\/p>\n","protected":false},"author":201,"featured_media":7804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[379],"tags":[114,270,271,272,75,151],"class_list":["post-7800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights","tag-candidate-experience","tag-e-recruitment","tag-lead-scoring","tag-nurturing","tag-online-marketing","tag-online-recruitment"],"acf":[],"yoast_head":"\nHet is zover: e-recruitment is hier | Bullhorn NL<\/title>\n<meta name=\"description\" content=\"Het lijkt nu echt te gebeuren: recruitment wordt online marketing. 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