{"id":8075,"date":"2016-07-20T17:21:14","date_gmt":"2016-07-20T15:21:14","guid":{"rendered":"https:\/\/connexys.com\/?p=8075"},"modified":"2024-09-02T12:53:06","modified_gmt":"2024-09-02T11:53:06","slug":"recruiten-via-pokemon-go","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/nl\/blog\/recruiten-via-pokemon-go\/","title":{"rendered":"Recruitment via Pok\u00e9mon Go?"},"content":{"rendered":"<p>Het is een bizarre <a title=\"Pok\u00e9mon en recruitment\" href=\"http:\/\/www.rtlnieuws.nl\/nederland\/we-vallen-massaal-voor-pokemon-go-wat-mankeert-ons\" target=\"_blank\" rel=\"noopener\">hype<\/a> wat mij betreft, <strong>Pok\u00e9mon Go<\/strong>. Opeens is het er en het is niet te vermijden. Zo zag ik gisteren 2 heren van een jaar of 45 tijden hun lunchpauze, in pak, staand met hun mobieltjes voor hun neus naar Pok\u00e9mons zoeken. En later op de dag zag ik in dezelfde buurt, waar waarschijnlijk een Pok\u00e9mon verstopt zat, meerdere fietsers continu op hun smartphone kijken tijdens het fietsen. Dat kan voor gevaarlijke situaties zorgen, zoals ook al in het nieuws is geweest. Zelf fietste ik ook opeens aan de verkeerde kant van de weg, omdat ik me zo verbaasde over deze &#8216; gamers&#8217; .<\/p>\n<h3><span style=\"color: #ff6600\">Marketingacties<\/span><\/h3>\n<p>Er zijn al B2B\u00a0<a title=\"Marketingkansen voor Pok\u00e9mon Go\" href=\"https:\/\/www.frankwatching.com\/archive\/2016\/07\/18\/gotta-catch-em-all-5-marketingkansen-voor-pokemon-go\/\" target=\"_blank\" rel=\"noopener\">marketingacties<\/a> bekend, zoals die van Media Markt, die inspelen op deze hype. Logisch dat zij kansen zien, daar zijn marketeers commercieel genoeg voor. Dat was ook al eerder te zien bij acties rondom bijvoorbeeld Foursquare (&#8216;check-in op onze locatie en word mayor&#8217;).<\/p>\n<p><!--more--><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"nl\">Jaaa! We gaan lekker Pok\u00e9mon vangen bij Media Markt! Voor alle vestigingen check <a href=\"https:\/\/t.co\/Jkpsnnz4Dd\">https:\/\/t.co\/Jkpsnnz4Dd<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PokemonGO?src=hash\">#PokemonGO<\/a> <a href=\"https:\/\/t.co\/mD1g18Yr8l\">pic.twitter.com\/mD1g18Yr8l<\/a><\/p>\n<p>\u2014 Media Markt (@mediamarkt_nl) <a href=\"https:\/\/twitter.com\/mediamarkt_nl\/status\/753639882728275968\">July 14, 2016<\/a><\/p><\/blockquote>\n<p>De visie die Connexys heeft, is dat recruiters steeds meer online marketeers zouden moeten worden om <a title=\"Het is zover: e-recruitment is hier\" href=\"https:\/\/connexys.com\/blog\/het-is-zover-e-recruitment-is-hier\/\">e-cruitment<\/a> zo effectief mogelijk in te zetten. Vanuit dat oogpunt zouden ze ook kunnen\u00a0kijken naar de mogelijkheden om via\u00a0Pok\u00e9mon Go meer kandidaten\u00a0te werven of hun employer brand te versterken. Met name de generatie Y en Z kun je hiermee heel goed bereiken, juist omdat zij steeds minder gebruik maken van traditionele kanalen zoals LinkedIn. Zo zouden recruiters dat ook kunnen doen met andere immens populaire kanalen zoals Snapchat of Instagram.<\/p>\n<h3><span style=\"color: #ff6600\">Tips voor de recruiter<\/span><\/h3>\n<p><a href=\"http:\/\/www.recruitingblogs.com\/profiles\/blogs\/how-to-recruit-top-talent-with-pokemon-go\" target=\"_blank\" rel=\"noopener\">Recruitingblogs<\/a>\u00a0en <a title=\"Undercoverrecruiter\" href=\"http:\/\/theundercoverrecruiter.com\/recruiters-pokemon-go\/\" target=\"_blank\" rel=\"noopener\">Undercoverrecruiter<\/a> schreven al over mogelijkheden voor recruiters met Pok\u00e9mon Go. Daar staan enkele suggesties in, maar ik lees nog geen concrete cases. Het gaat er in ieder geval om dat je als recruiter eerst de game moet leren spelen, minimaal een curve ball moet kunnen gooien om uiteindelijk <a href=\"http:\/\/au.ign.com\/wikis\/pokemon-go\/Lure_Modules\" target=\"_blank\" rel=\"noopener\">Lures<\/a> te verzamelen. Als je eenmaal weet hoe het werkt, dan kun je ervoor zorgen dat je Lure-modules inzet om wilde Pok\u00e9mons naar jouw locatie te trekken. Als je een Pok\u00e9stop in de buurt van jouw onderneming hebt, dan kun je met een Lure-module een half uur lang Pok\u00e9mon spelers naar je toe trekken. Vanuit recruitment kun je gedurende die tijd bijvoorbeeld klaarstaan met een flyerteam om jong talent meteen in contact te brengen met jouw bedrijf en vacatures. Of je zet een actie op waarbij de Pok\u00e9mon spelers kans maken op een leuke prijs door een foto te nemen van de wilde Pok\u00e9mon op jouw locatie en ze daarbij jouw bedrijf laten taggen op social media.<\/p>\n<p>Andere handige tips kun je op <a href=\"https:\/\/www.frankwatching.com\/archive\/2016\/07\/18\/gotta-catch-em-all-5-marketingkansen-voor-pokemon-go\/\" target=\"_blank\" rel=\"noopener\">Frankwatching<\/a> lezen en met een beetje creativiteit kun je op basis van die tips vast ook wel een leuke Pok\u00e9mon actie opzetten met jouw recruitmentafdeling. Wees creatief of vraag hulp aan je collega&#8217;s van marketing.<\/p>\n<p>De eerste recruitmentafdeling in Nederland die inspeelt op\u00a0Pok\u00e9mon Go moet ik nog tegenkomen. Ken jij wel een voorbeeld? Laat dat dan hieronder weten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het is een bizarre hype wat mij betreft, Pok\u00e9mon Go. Opeens is het er en het is niet te vermijden. Zo zag ik gisteren 2 heren van een jaar of 45 tijden hun lunchpauze, in pak, staand met hun mobieltjes voor hun neus naar Pok\u00e9mons zoeken. En later op de dag zag ik in dezelfde [&hellip;]<\/p>\n","protected":false},"author":179,"featured_media":8808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[379],"tags":[],"class_list":["post-8075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recruitment via Pok\u00e9mon Go? - Bullhorn NL<\/title>\n<meta name=\"description\" content=\"Recruitment via Pokemon Go, doe jij het al? 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