{"id":767,"date":"2018-01-07T13:38:41","date_gmt":"2018-01-07T13:38:41","guid":{"rendered":"https:\/\/www.bullhorn.com\/nl\/?post_type=resource&#038;p=767"},"modified":"2018-06-05T09:29:29","modified_gmt":"2018-06-05T09:29:29","slug":"whitepaper-contentmarketing-recruitment","status":"publish","type":"resource","link":"https:\/\/www.bullhorn.com\/nl\/kennisbank\/whitepaper-contentmarketing-recruitment\/","title":{"rendered":"Whitepaper: Contentmarketing voor Recruitment"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" alt=\"400x400 Whitepaper Contentmarketing voor Recruitment\" src=\"https:\/\/www.bullhorn.com\/nl\/wp-content\/uploads\/sites\/10\/2018\/01\/400x400-Whitepaper-Contentmarketing-voor-Recruitment-300x300.png\" \/>\n<p>&nbsp;<\/p>\n<h1>Whitepaper: contentmarketing voor recruitment<\/h1>\n<h3>Recruitment wordt steeds meer marketing<\/h3>\n<p>Vakgenoten, trendwatchers en arbeidsmarktkenners zijn het erover eens: het vakgebied recruitment raakt steeds meer verweven met het vakgebied marketing. Zaak voor recruiters dus om zich ook in dit vakgebied te verdiepen.<\/p>\n<p>Daarbij stuit je ongetwijfeld op het begrip contentmarketing; een hot topic in marketingland. Wat is contentmarketing en hoe kan contentmarketing bijdragen aan het succes van recruitment? Hoe pak je het aan en wat zijn aansprekende voorbeelden als het gaat om werving, arbeidsmarktcommunicatie en employer branding? In deze ruim 20 pagina\u2019s tellende whitepaper gaan we op zoek naar antwoorden.<\/p>\n<p>*Deze content is ontwikkeld voorafgaand aan de overname van Connexys door Bullhorn. De Connexys producten en dienstverlening blijven onverkort voortbestaan; specifieke informatie over het bedrijf kan echter op sommige punten niet meer actueel zijn.<\/p>\n<h4>Download de whitepaper<i>.<\/i><\/h4>\n<p>Laat je gegevens achter en je ontvangt hem direct in je mailbox.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Whitepaper: contentmarketing voor recruitment Recruitment wordt steeds meer marketing Vakgenoten, trendwatchers en arbeidsmarktkenners zijn het erover eens: het vakgebied recruitment raakt steeds meer verweven met het vakgebied marketing. Zaak voor recruiters dus om zich ook in dit vakgebied te verdiepen. Daarbij stuit je ongetwijfeld op het begrip contentmarketing; een hot topic in marketingland. Wat [&hellip;]<\/p>\n","protected":false},"author":137,"featured_media":11789,"parent":0,"menu_order":0,"template":"","resource_category":[21,7,41],"class_list":["post-767","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-kandidaten-betrokkenheid","resource_category-reports-whitepapers","resource_category-werken-bij-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contentmarketing voor recruitment - whitepaper | Bullhorn NL<\/title>\n<meta name=\"description\" content=\"Contentmarketing; hoe draagt het bij aan succesvol recruitment? Tips, tricks en\u00a0aansprekende praktijkcases voor werving en employer branding. 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