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REACH Employment Services, a Gulf Capital invested company, is a market leader in employees’ recruitment and outsourcing. Established 15 years ago and now with offices in Abu Dhabi, Dubai, and Qatar, REACH has outsourced over 15,000 staff and now works with over 4,500 contractors. Moreover, REACH is registered and approved by the Ministry of Labour, allowing the company to issue temporary Employment visas and operate payroll service.
After REACH’s recent selection of Bullhorn Recruitment CRM, we caught up with Tarkan Sami, Vice President at REACH, to explore the company’s successes and challenges before, during, and after implementing Bullhorn recruitment software.
It was only recently that the back office and recruitment consultants of REACH were not working under a unified process. Each recruitment department had its own process stemming simply from Excel spreadsheets, an ambitious feat given that over 90% of REACH’s revenue is generated by contract recruitment, a process known for complex administration.
In 2014 Reach Executive management team made it their mission to change this, setting out to create a synchronised process that would revolutionise the way the company did business. They set out to define the issue at hand, and they immediately noticed the need to unify and integrate the recruitment CRM across all recruitment departments. To Tarkan, a recruitment CRM is not just a KPI management tool. It is a powerful business tool for managers and recruiters alike to provide support, improve efficacy, and ultimately drive revenue. For REACH, one of the biggest roles of implementing a unified recruitment CRM was the prevention of loss of intellectual property, industry knowledge, and personal information. According to Sami, “When people get up and leave, you lose a big chunk of data.”
To address these issues, REACH chose Bullhorn. Since then, Bullhorn’s partnership with REACH, along with the business’ recruitment prowess and professional integrity, has put REACH on its way to being recognised as one of the most trusted, reliable, and professional recruitment partners within the UAE. REACH is quickly becoming the regional partner of choice for clients and job seekers alike.
REACH has always gone the extra mile to get the job done, striving to become a partner that truly understands and grows with its clients. In the aftermath of implementing Bullhorn Recruitment CRM, REACH is now in an even better position to grow with its clients. Because of Bullhorn, the company has more control with regards to key activities. Even simple things such as the ability to lock new vacancies, CV conversion rates being reportable, and the visibility of new vacancy hiring trends are having a huge impact.
REACH can now notice specific business trends in the UAE market, capturing key data in the early stages and acting upon it before competitors. This has provided REACH with more confidence in reporting and forecasting across the business. In stark contrast to earlier years, REACH is now in a “much stronger position than ever to predict business outlook.”
As was expected, there was initial resistance at implementation. But after just one week, the recruiters at REACH were “loving Bullhorn,” and the software almost immediately transformed the way the company had been working for nearly sixteen years. Not only was did Bullhorn boost productivity, but visibility into individual performance increased dramatically, allowing REACH to further invest in personalised employee training and development.
Out of all the software providers that REACH examined, Bullhorn proved to be by far the most innovative. In particular, the continuous updates, access to the Bullhorn Marketplace, and the ability to scale internationally with ease helped REACH to make its decision. Sami added, “Expansion is part of our business model, but with Bullhorn we can now pick up the phone, add users immediately, and have recruitment consultants up and running instantly at any location on the globe.”
Having established such strong foundations already, the EMEA Bullhorn team is both delighted and excited to continue its relationship with such an ambitious and professional company. Now that REACH has even more confidence to offer new services, the company is enthusiastic about integrating new tools and offering new alternative services for recruitment. Specifically, REACH will soon be in the position to consider integrating Bullhorn’s onboarding software. This integration is anticipated within the next year, and it will place REACH in an ever better position in the Middle East. Reach CEO Malik Melhem is confident that REACH’s relationship with Bullhorn will continue to have a positive impact on revenue generation.
SVP Product, Executive Search
As Bullhorn’s SVP Product, Executive Search, Richard drives the company’s product strategy and initiatives for the executive search sector and the Invenias product. Richard joined Bullhorn as part of the Invenias acquisition in 2018, where he one of the founders and spent 14 years as the Chief Product & Technology Officer and a Board Director.
Richard brings over 25 years of business, technology and product leadership, with broad industry experience that spans the full spectrum of the staffing industry, with specific focus on executive and retained search. Prior to Bullhorn, Richard was central to the successful growth and development of the Invenias business globally, from its inception to becoming the market leading provider of executive search software.
Vice President of Marketing
As the Vice President of Marketing at Bullhorn, Catherine is responsible for all marketing efforts across the organization. Catherine has been with Bullhorn based in the Boston office since 2010 and has recently relocated to London. Over her tenure, she’s overseen several marketing functions including demand generation, marketing operations, and events. She is passionate about marketing technology, building high-performing teams, and leveraging both to drive for results. Catherine has a Bachelor of Arts in Global Studies from Providence College.
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Team Lead – Enterprise Solution Consultant, APAC
As GM for Bullhorn’s APAC business, Aaron McIntosh oversees all business functions in the region. He also leads the solutions consulting team locally, ensuring our customers have an incredible experience when transitioning to Bullhorn. He has over 20 years working various roles within the technology industry and joined Bullhorn in 2013 in the London office before relocating back to Australia in 2015. During his tenure, he has helped numerous customers make the move to Bullhorn including Kelly Persol, Ambition, Hudson, and many others. He is passionate about technology and in particular how technology can be used to solve business issues and problems that are inhibiting growth within recruitment businesses.
He has a Bachelor of Engineering (Electrical and Computing) with Honours from Monash University in Melbourne.
Senior Vice President, Customer Success
As the Senior Vice President of Customer Success, Tamsyn leads Bullhorn’s Services and Customer Success teams. She is responsible for successful delivery of all products and services globally and is committed to creating and maintaining incredible long term customer experiences in the candidate to cash process. Tamsyn has been delivering implementations for over 25 years with companies such as SAP, Ariba, Zuora: specialising in HR, Payroll, Procurement and Quote To Cash capability. She trained as a software engineer after studying Maths, Statistics, and Computing in England.
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Executive Vice President of Corporate Development and International
Peter oversees Bullhorn’s international operations outside North America in his role as Executive Vice President of Corporate Development and International. Peter joined Bullhorn in 2009 and was responsible for its highly successful UK launch and continued expansion internationally. Peter has grown the international team to over 100 staff, established Bullhorn as the UK’s market leading recruitment software and has expanded Bullhorn’s reach into EMEA and APAC, achieving a user base of more than 30,000 international users. Prior to taking on the launch of Bullhorn International, Peter spent 20 years working in the recruitment industry and held a number of senior director roles before moving into the technology space.