2014 Global Social Recruiting Activity Report

Understanding Social Media in Recruiting

According to Bullhorn’s annual survey of staffing agency professionals, the biggest opportunity for the staffing industry in the next year is access to passive candidates from social recruiting. It’s clear that recruiting on social networks is not a fad as some suspected five years ago, but an integral part of candidate sourcing around the world. Bullhorn’s 4th annual Social Recruiting Activity Report is based on the real usage data of 260,000 recruiters globally leveraging the Bullhorn Reach social recruiting product.

Key findings in the report include, but are not limited to:

  • Social recruiters in North America are becoming less social
  • Recruiters may not love Facebook, but candidates do
  • Recruiters for skilled industries leveraging social networks to find candidates
  • Mobile applications through social networks are a major trend

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