{"id":62454,"date":"2020-01-30T09:00:56","date_gmt":"2020-01-30T09:00:56","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?post_type=customer_blog&p=62454"},"modified":"2020-02-03T11:28:49","modified_gmt":"2020-02-03T11:28:49","slug":"engage-candidates-texting","status":"publish","type":"customer_blog","link":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/engage-candidates-texting\/","title":{"rendered":"Another Blog to Convince You to Engage Candidates With Texting"},"content":{"rendered":"

When I think about my primary means of communicating with the most important relationships in my life, I think of texting and messaging apps<\/a> such as Slack, GChat, and WhatsApp. And if you’re a Millennial, chances are you’re using at least one of these mediums.<\/p>\n

Texting is simple, straightforward, and convenient\u2014a few of any millennial\u2019s favorite things. For me, it\u2019s replaced most phone calls, and many face-to-face interactions (sad, but true).<\/p>\n

The state of candidate outreach<\/h3>\n

With many candidate networks saturated with recruiter outreach and vague, general, or impersonal communications, texting has become an essential way to connect and communicate with candidates.<\/p>\n

Need convincing? For one thing, most people are already using their phones for activities outside of communication, alone, so texting offers a nearly sure-fire opportunity to reach candidates where they already are. Moreso, texting is easy, it\u2019s real-time, it\u2019s convenient, and feels less intrusive and futile than a phone call or an InMail.<\/p>\n

Ideal targets for texting outreach<\/h3>\n

Millennial candidates: <\/a>Their attachment to their phones is almost undeniable
\nLight industrial and nursing candidates<\/a>: Neither is sitting in front of a computer all day, but they are likely to see your text come through during their lunch or afternoon break.
\nEmployed contractors: Text them assignment details and reminders on their first day, or check in with them mid-assignment to see how things are panning out.<\/p>\n

Texting outreach strategy<\/h3>\n

Implementing texting into your recruitment calls for a strategy. You want to make sure you\u2019re getting the most out of texting, and not just winging it. Consider the following metrics:<\/p>\n