{"id":63771,"date":"2020-06-25T20:34:17","date_gmt":"2020-06-25T19:34:17","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?post_type=customer_blog&#038;p=63771"},"modified":"2020-06-25T20:34:17","modified_gmt":"2020-06-25T19:34:17","slug":"video-technology-partner","status":"publish","type":"customer_blog","link":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/video-technology-partner\/","title":{"rendered":"Marketplace 101: A Framework for Selecting the Right Video Technology Partner"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With an increasing need for video technology, and so many technologies to choose from, choosing the one that\u2019s right for your business can be a challenge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve put together the following guide to help you to better understand your requirements and to navigate the variety of solutions in this space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, we recommend considering the following three points to help narrow down your options:<\/span><b><\/b><\/p>\n<h3>1. What challenges are you trying to solve?<\/h3>\n<p><span style=\"font-weight: 400;\">Video interviewing has been around for a while, and it\u2019s a great solution if you\u2019re looking to differentiate your service or solve challenges like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facilitating interviews when you are physically incapable of meeting in person\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Looking to hire remote workers or candidates globally when you do not have local presence\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Looking to expand internationally and preemptively building your brand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reducing inefficiencies in your recruitment lifecycle (e.g. reducing duplicated effort such as re-interviewing the same candidate)\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Video technology has come a long way over the last few years and many technologies have expanded their product portfolio to solve additional challenges. Most recently, we\u2019ve seen video technology partners present solutions that help businesses increase their business development efforts. Many businesses are using video as a way to engage with their prospects to increase their BD success; an initial email with a video receives an <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\"><span style=\"font-weight: 400;\">increased click-through rate of up to 96%<\/span><\/a><span style=\"font-weight: 400;\"> and a <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\"><span style=\"font-weight: 400;\">blog post with an incorporated video attracts 3x as many inbound links <\/span><\/a><span style=\"font-weight: 400;\">as those without video.\u00a0<\/span><b><\/b><\/p>\n<h3>2. What functionality do you need?<\/h3>\n<p><span style=\"font-weight: 400;\">Here are a few considerations we would recommend making when assessing different video technologies:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which video interview format is most relevant to your needs?\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><strong>One-way video<\/strong> <span style=\"font-weight: 400;\">&#8211; useful for processing high-volumes of candidates as it helps find those most engaged and frees up the recruiters&#8217; time, but doesn\u2019t necessarily offer the best candidate experience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Two-Way video<\/strong><span style=\"font-weight: 400;\"> &#8211; useful for higher-touch interviews, and a better candidate experience.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you also need to use this for <\/span>internal video meetings and conference calls<span style=\"font-weight: 400;\">?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you looking for the ability to <\/span>send pre-recorded business development messages <span style=\"font-weight: 400;\">from your recruiters?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you looking for tools and functionality that will<\/span> help your recruiters during the interview<span style=\"font-weight: 400;\">, e.g. CV and hiring questions displayed on-screen during the interview?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you need <\/span>reporting functionality <span style=\"font-weight: 400;\">to identify which clients and prospects are most engaged?<\/span><\/li>\n<\/ul>\n<h3>3. Is it integrated?<\/h3>\n<p><span style=\"font-weight: 400;\">Integrating your video technology is a great way to help your teams to operate more efficiently and effectively, and make better, faster business decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By integrating your video technology with Bullhorn, not only are you <\/span>creating transparency of process, but you\u2019re maintaining access to historical interview data in one place.<\/p>\n<p><span style=\"font-weight: 400;\">The video technologies in our <a href=\"https:\/\/www.bullhorn.com\/marketplace\/?LS=Website&amp;LSD=Customer_Blog_UK&amp;LA=6_25_20&amp;LAD=video_interviewing&amp;utm_source=customer_blog_uk&amp;utm_medium=website&amp;utm_campaign=6_25_20\">Marketplace<\/a> allow recruiters to get and give feedback in real time, and reference recordings if\/when they need to call back a certain interaction or experience by either hyperlinking or iFraming the completed videos into the candidate record. This makes things a whole lot easier for the recruiter, the candidate, and the client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on the challenges you\u2019re looking to solve, each of our video technology partners offers a different combination of features that could be right for your business. Depending on your requirements, you might consider any of the below<\/span> Bullhorn Marketplace Partners:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.bullhorn.com\/marketplace\/hinterview\/?LS=Website&amp;LSD=Customer_Blog_UK&amp;LA=6_25_20&amp;LAD=video_interviewing&amp;utm_source=customer_blog_uk&amp;utm_medium=website&amp;utm_campaign=6_25_20\"><span style=\"font-weight: 400;\">Hinterview<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.bullhorn.com\/marketplace\/odro\/?LS=Website&amp;LSD=Customer_Blog_UK&amp;LA=6_25_20&amp;LAD=video_interviewing&amp;utm_source=customer_blog_uk&amp;utm_medium=website&amp;utm_campaign=6_25_20\"><span style=\"font-weight: 400;\">Odro<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.bullhorn.com\/marketplace\/spark-hire\/?LS=Website&amp;LSD=Customer_Blog_UK&amp;LA=6_25_20&amp;LAD=video_interviewing&amp;utm_source=customer_blog_uk&amp;utm_medium=website&amp;utm_campaign=6_25_20\"><span style=\"font-weight: 400;\">Spark Hire<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.bullhorn.com\/marketplace\/interviewstream\/?LS=Website&amp;LSD=Customer_Blog_UK&amp;LA=6_25_20&amp;LAD=video_interviewing&amp;utm_source=customer_blog_uk&amp;utm_medium=website&amp;utm_campaign=6_25_20\"><span style=\"font-weight: 400;\">Interviewstream<\/span><\/a><\/li>\n<\/ul>\n<p><b>Each of these partners offer:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interview scheduling right from Bullhorn\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live, two-way video interviews\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Self-administered, one-way video interviews<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The ability to view\/watch past interviews<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visibility into the status of the candidate\u2019s interview\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recruitment specific tools (CV on-screen, hiring question prompts, etc.)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some of the most differentiated solutions can be used as either business development tools or interview prep tools, expanding the value of your technology investment\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using video technology to stand out to new clients and ensuring that candidates feel confident going into their interviews is an easy way to improve your client and candidate experiences and relationships. Find the video technology partner that\u2019s right for you through our Marketplace!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bullhorn.com\/marketplace\/?LS=Website&LSD=Customer_Blog_UK&LA=6_25_20&LAD=video_interviewing&utm_source=customer_blog_uk&utm_medium=website&utm_campaign=6_25_20\" class=\"btn btn-blue btn-lg\">Visit the Marketplace<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With an increasing need for video technology, and so many technologies to choose from, choosing the one that\u2019s right for your business can be a challenge.\u00a0<\/p>\n","protected":false},"author":322,"featured_media":63772,"parent":0,"menu_order":0,"template":"","class_list":["post-63771","customer_blog","type-customer_blog","status-publish","has-post-thumbnail","hentry","customer_blog_category-learning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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