{"id":70650,"date":"2020-12-28T03:00:54","date_gmt":"2020-12-28T03:00:54","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?post_type=customer_blog&p=70650"},"modified":"2020-12-21T16:29:42","modified_gmt":"2020-12-21T16:29:42","slug":"seo-talent-acquisition-and-the-bullhorn-integrated-haley-marketing-job-board","status":"publish","type":"customer_blog","link":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/seo-talent-acquisition-and-the-bullhorn-integrated-haley-marketing-job-board\/","title":{"rendered":"SEO, Talent Acquisition, and the Bullhorn-Integrated Haley Marketing Job Board"},"content":{"rendered":"

\u201cI want to rank #1 for IT staffing in Boston!\u201d<\/em><\/p>\n

If you\u2019re an IT staffing firm in Boston, this is probably one of your SEO goals. But is it the right goal?<\/p>\n

Sure, ranking #1 for a specific search will help your recruiting, but that\u2019s just one search term. Your real goal should be about driving more job seekers to your website\u2014from search engines, social media, and all your other online and offline marketing activities\u2014then, getting those people to apply to your jobs. You don\u2019t just want to be #1 for one search term, you want to dominate digital recruiting!<\/p>\n

Haley Marketing\u2019s Job Board helps Bullhorn Clients Recruit Better.<\/h2>\n

More than 150 Bullhorn clients are successfully driving more relevant traffic to their website and open jobs with Haley Marketing\u2019s Job Board software.<\/p>\n

So how does this software help get qualified candidates to your website?<\/p>\n

1. Every job from Bullhorn to your website.<\/h3>\n

We use Bullhorn\u2019s REST APIs to pull your job data every hour of the day. The jobs on your site are never more than 59 minutes old.<\/p>\n

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2. Every job has its own unique URL, optimised for Google and other search engines.<\/h3>\n

Four years ago, we started putting the job title and location of each job directly in the URL of each job page. Overnight, hundreds of our clients saw 30% more visitors to their jobs!<\/p>\n

The recency, relevancy, and cumulative number of pages you have optimised correctly have a compound effect on SEO for your entire site, so we also automatically optimise page titles, headlines, and create Google friendly meta descriptions for each job.<\/p>\n

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3. Google for Jobs.<\/h3>\n

Released in the U.S. 2017, Google for Jobs is a game-changer. Now, when people search for jobs on Google the first result they\u2019ll see is the Google for Jobs blue box.<\/p>\n

So how do you get your jobs into thats box? You can\u2019t buy your way in or \u201csend\u201d jobs to Google. What you have to do is add something called \u201cstructured data markup\u201d to your jobs. This markup tells Google how to read your job data and assign your job descriptions to data fields, like job title, salary, job description, etc.<\/p>\n

At Haley Marketing, we\u2019ve been incorporating structured data into our job posts for more than a year. If you want to see what we do, you can test any URL\u2019s structured data with this tool<\/a>: Just drop in a sample job<\/a> from one of our clients to see how it works!<\/p>\n

Structured data is just one way to get your jobs into Google for Jobs, but another way is through one of Google\u2019s partners, which include CareerBuilder, Glassdoor, ZipRecruiter and other major job aggregators (but not Indeed).<\/p>\n

At Haley Marketing, we provide a feed of your jobs to the major aggregators to pull at will. While we cannot control whether or not these sites will accept your jobs, we\u2019ve seen many of our clients\u2019 jobs right at the top of Google for Jobs results from ZipRecruiter and Glassdoor.<\/p>\n

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4. We send your jobs to more than a dozen websites\u2026all for free.<\/h3>\n

Our feed of 60,000+ jobs is pulled each evening by Indeed, ZipRecruiter, Glassdoor, SimplyHired, CareerJet, Job Fuel, Jooble, Zippia, PostJobFree, and more. We often see these jobs displaying our clients in their organic job listings for free; however, we cannot control whether or not the aggregators will display an individual company\u2019s jobs in their organic listings.<\/p>\n

As we develop stronger partnerships with many of these sites, you can sponsor jobs through allocating a budget and\/or cost per click to help obtain preferred placement and drive more job seekers from aggregator sites back to your site.<\/p>\n

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5. Let\u2019s not forget social media.<\/h3>\n

With our job board software, social media can be a great way to promote your jobs\u2014particularly to passive job seekers.<\/p>\n