{"id":74532,"date":"2021-10-28T09:00:12","date_gmt":"2021-10-28T08:00:12","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?post_type=customer_blog&#038;p=74532"},"modified":"2021-10-22T19:16:40","modified_gmt":"2021-10-22T18:16:40","slug":"using-bullhorn-opportunities-to-track-and-convert-prospective-jobs","status":"publish","type":"customer_blog","link":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/using-bullhorn-opportunities-to-track-and-convert-prospective-jobs\/","title":{"rendered":"Using Opportunities to Track and Convert Prospective Jobs"},"content":{"rendered":"<p>If you have the Enterprise Edition of Bullhorn, you will have access to the full suite of ATS&amp;CRM features, including <a href=\"https:\/\/www.bullhorn.com\/customer-blog\/webinar-breakdown-bullhorn-leads-and-opportunities\/\">Leads &amp; Opportunities<\/a>.<\/p>\n<h3><strong>What are Opportunities?<\/strong><\/h3>\n<p>Opportunities are prospective jobs. It is a way to track your progress toward winning that job. These could be vacancies you have seen advertised on career sites of prospective clients, or you might have overheard that a client is looking to fill a specific vacancy, but they haven\u2019t given you the green light to start sourcing for candidates.<\/p>\n<p>This is important data you want to be able to record in your Bullhorn database without adding them in as actual live vacancies. The solution: Bullhorn Opportunities!<\/p>\n<h3><strong>Adding a New Opportunity<\/strong><\/h3>\n<p>Firstly, when adding in a new opportunity using the <em>Quick Add<\/em> functionality, you will see this looks a lot like creating a new vacancy. However, there are a few different fields. As with Leads, we will track the progress of our opportunity by updating its Status. The initial status will be <em>Open<\/em>.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-74525 size-full\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_1.png\" alt=\"bullhorn ats\/crm\" width=\"390\" height=\"364\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_1.png 390w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_1-300x280.png 300w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/>\n<p>With <em>Deal Value<\/em>, we can add in an estimate of what this opportunity might be worth.<\/p>\n<p>Deal Value is also linked to another feature within the Enterprise Edition: Goals &amp; Quotas. As a manager, you might want to assign target quotas to your team (or you might get these assigned by your manager), and these quotas are directly tied to the value of an opportunity. If you use this, make sure you complete this field because it will be difficult to assign a quota to it if you leave it blank!<\/p>\n<h3><strong>The Opportunities Workflow<\/strong><\/h3>\n<p>Once you have saved your Opportunity with the correct status, contact details, and deal value, you will see it has its own workflow, with stages it can go through. These stages can be customised according to your business process and needs. You will click each workflow icon to update the Opportunity status as you move it through the workflow.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-74526 aligncenter\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_2.png\" alt=\"bullhorn opportunities\" width=\"512\" height=\"25\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_2.png 512w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_2-300x15.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/>\n<p>Using the workflow is a great visual tool to see what you have already accomplished with this Opportunity and what you still need to accomplish.<\/p>\n<p>As you move your Opportunity through its workflow, I recommend adding notes, which will coincide with status updates. For example, if you have had a conversation with a client where you are negotiating rates, you will want to log this as a Note with the Action of Outbound Call or Sales Call and then update the status to \u201cNegotiating.&#8221;<\/p>\n<p>Notice the information that appears underneath the status with a Win Probability percentage. We can set different win probability percentages for each stage of the process, and Bullhorn will calculate the weighted value at that point based on the deal value. In our case, our deal value was \u00a310,000 \u2013 in the negotiating stage, we gave a win probability of 50%. Therefore my weighted value would be \u00a35,000.<\/p>\n<p>Once you have converted your job, this win probability will be 100%.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-74527 alignnone\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_3.png\" alt=\"\" width=\"313\" height=\"175\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_3.png 313w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_3-300x168.png 300w\" sizes=\"auto, (max-width: 313px) 100vw, 313px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-74528 size-full\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_4.png\" alt=\"bullhorn ats\" width=\"287\" height=\"237\" \/>\n<p>Even if the client has given you the green light to start working on this opportunity, be mindful that you can\u2019t submit candidates to an Opportunity. This will need to be converted to a Job first.<\/p>\n<h3><strong>Converting an Opportunity to a Job<\/strong><\/h3>\n<p>Once you have had a good conversation with your client, and they are happy for you to start working on the opening and submit candidates, it\u2019s time to convert this Opportunity to a Vacancy.<\/p>\n<p>You can either click on the Convert workflow icon or head over to the \u201cConvert to Job\u201d action on the right-hand side of your screen. You can also convert Opportunities to Vacancies from your slide-out card in your Bullhorn Opportunities list.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-74529 aligncenter\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_5.png\" alt=\"bullhorn opportunities\" width=\"363\" height=\"42\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_5.png 363w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_5-300x35.png 300w\" sizes=\"auto, (max-width: 363px) 100vw, 363px\" \/>\n<p>You will see that this will bring up an <em>Add Job\/Vacancy<\/em> screen, just as if you were to add a new job from the fast add functionality. The only difference here is that it has already auto-filled some of the required fields such as Company, Contact, and Start Date, but you might need to fill in some other fields, which weren\u2019t there on the Opportunity record.<\/p>\n<p>If you did not successfully convert this Opportunity to a Job, you will want to close it out and explain why this opportunity wasn\u2019t converted. This way, you can keep track of all the Opportunities you didn\u2019t convert and why these weren\u2019t converted.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-74530 size-full\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_6.png\" alt=\"bullhorn ats\" width=\"512\" height=\"151\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_6.png 512w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/BH_Opportunity_6-300x88.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/>\n<p>Great news if you could convert this Opportunity to a live Job, but you also want to ensure you still close this Opportunity, highlight you won it, and confirm whether you have booked this or placed someone in this role already.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to make the most of the Bullhorn Opportunities functionality in the ATS&#038;CRM, including how to move candidates through the system.<\/p>\n","protected":false},"author":448,"featured_media":74533,"parent":0,"menu_order":0,"template":"","class_list":["post-74532","customer_blog","type-customer_blog","status-publish","has-post-thumbnail","hentry","customer_blog_category-learning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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