{"id":74658,"date":"2021-11-25T09:00:49","date_gmt":"2021-11-25T09:00:49","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?post_type=customer_blog&#038;p=74658"},"modified":"2024-06-27T17:28:58","modified_gmt":"2024-06-27T16:28:58","slug":"gdpr-solved-with-bullhorn-automation","status":"publish","type":"customer_blog","link":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/gdpr-solved-with-bullhorn-automation\/","title":{"rendered":"GDPR Solved with Bullhorn Automation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We recently hosted a webinar demonstrating how to leverage Bullhorn Automation to capture consent and remain compliant with GDPR rules. Below are the highlights!<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/pages.bullhorn.com\/WBN21-11-17GDPRSolvedwithBullhornAutomation_On-DemandPage.html?LS=Email_Blast&amp;LSD=EB_WBN&amp;LA=On_Demand_Webinar&amp;LAD=HF_WBN_211117_UK\"><b>View the full webinar recording<\/b><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Disclaimer: We are not providing legal advice, and any information used is publicly available from reputable sources. If you are unsure of your legal obligations, please seek qualified legal advice.<\/span><\/i><\/p>\n<h3><strong>Let&#8217;s Talk GDPR &#8211; Brief Recap<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Automation will support your journey to compliance in the most efficient way possible, but it&#8217;s up to you to ensure you are compliant with GDPR.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, the purpose of GDPR is to protect the privacy of individuals by their personally identifiable data. We should see this as an opportunity to meet client and candidate expectations and deliver a great experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two main entities when processing personal data; data processes and data controllers. Recruiters who decide to store and process information are controllers. This is important because both differ from a compliance perspective, but both must follow the accountability framework. Go to the <\/span><a href=\"https:\/\/ico.org.uk\/\"><span style=\"font-weight: 400;\">ICO website<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about the accountability framework.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The two things we are focusing on here are processing data and gaining and maintaining marketing consent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of GDPR, companies must:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Store why they are processing individual data, and keep it up to date<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide that data upon request<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be able to provide an audit trail of how that data was captured.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Furthermore, you must be able to prove that you are keeping those processes up-to-date. Specifically, these process bases are Consent (explicit consent to process data, for example, via a contract), a legal obligation for processing that data, vital interest, a public task, and legitimate interest. Consent, contract, and legitimate interest are the three focus areas for most businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, there is marketing consent. This is where you are required to store whether an individual would like to receive marketing information. In the digital world, consent is required before outreach is made, for example, via email, SMS, and cookies on the website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See the <\/span><a href=\"https:\/\/ico.org.uk\/\"><span style=\"font-weight: 400;\">ICO<\/span><\/a><span style=\"font-weight: 400;\"> for more information.\u00a0<\/span><\/p>\n<h3><strong>The Challenge For Recruiters<\/strong><b><\/b><\/h3>\n<p><strong>Obtaining and maintaining marketing consent<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Keeping databases clean and up to date<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Adhering to marketing preferences<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To do this efficiently, recruiters need to capture and maintain consent on an ongoing basis which is vital from a data hygiene perspective. You also need to make sure you reach out to the individual the way they would like you to. If this isn&#8217;t done right, it can lead to a lack of trust in the agency, especially when done at scale.\u00a0<\/span><\/p>\n<p><strong>Maintaining processing justifications<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Keeping clear and up to date audit trails<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Adhering to individual data rights<\/span><\/li>\n<\/ul>\n<p>You need to be able to prove why you have specific data and dates from when you last reviewed it. For example, you might have acquired a contact based on legitimate interest. This contact became a client of yours (congrats!), now this client needs to be changed to a clear consent basis. So how can automation help with all this?<\/p>\n<h3><strong>Automating GDPR processes\u00a0<\/strong><\/h3>\n<p>Here&#8217;s a simple way of looking at the difference between automating your GDPR processes and having your consultants do it:<\/p>\n<p><b>Without Automation<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complex<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manual and slow<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Difficult to track and monitor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Auditable proof is difficult<\/span><\/li>\n<\/ul>\n<p><b>With Automation<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Standardise collection points<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect data on user terms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear audit trails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove manual burden<\/span><\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-74660 aligncenter\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/11\/bullhornautomation.png\" alt=\"bullhorn automation\" width=\"676\" height=\"322\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/11\/bullhornautomation.png 512w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/11\/bullhornautomation-300x143.png 300w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how a simple workflow in Bullhorn Automation can help you capture different types of consent from candidates\/clients and set a specific consent type based on where the candidate\/client was added from. For example, if a candidate applies for a job via your website, the candidate can be automatically added as &#8216;legitimate interest&#8217;. Then we can set up another rule to say if a candidate is added from a job board, we won&#8217;t automatically add them as &#8216;legitimate interest&#8217; but instead trigger a survey capturing more information. That is the type of flexibility the platform provides.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See the entire webinar for more details on what you can automate for GDPR purposes <\/span><a href=\"https:\/\/pages.bullhorn.com\/WBN21-11-17GDPRSolvedwithBullhornAutomation_On-DemandPage.html?LS=Email_Blast&amp;LSD=EB_WBN&amp;LA=On_Demand_Webinar&amp;LAD=HF_WBN_211117_UK\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>Key takeaways\u00a0<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep data clean and up to date while remaining GDPR Compliant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Update, capture and maintain consent consistently and at the right time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduced space for human error and manual effort<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be more productive and provide a greater experience.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bullhorn.com\/uk\/products\/recruitment-automation\/\"><b>Click here to learn more about Bullhorn Automation<\/b><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.bullhorn.com\/uk\/products\/recruitment-automation\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74374\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/Blog_Footers_UK_G_V2.png\" alt=\"bullhorn automation\" width=\"1200\" height=\"200\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/Blog_Footers_UK_G_V2.png 1200w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/Blog_Footers_UK_G_V2-768x128.png 768w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/10\/Blog_Footers_UK_G_V2-300x50.png 300w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Check out these highlights from our webinar on how to leverage Bullhorn Automation to capture consent and remain compliant with GDPR rules.<\/p>\n","protected":false},"author":430,"featured_media":74659,"parent":0,"menu_order":0,"template":"","class_list":["post-74658","customer_blog","type-customer_blog","status-publish","has-post-thumbnail","hentry","customer_blog_category-learning","customer_blog_category-product"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GDPR Solved with Bullhorn Automation | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"Check out these highlights from our webinar on how to leverage Bullhorn Automation to capture consent and remain 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