{"id":75760,"date":"2022-09-01T09:00:19","date_gmt":"2022-09-01T08:00:19","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?post_type=customer_blog&#038;p=75760"},"modified":"2022-09-01T14:52:46","modified_gmt":"2022-09-01T13:52:46","slug":"automation-in-practice-generate-thousands-of-social-media-survey-responses","status":"publish","type":"customer_blog","link":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/automation-in-practice-generate-thousands-of-social-media-survey-responses\/","title":{"rendered":"Automation in Practice: Generate Thousands of Social Media Survey Responses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Imagine what your marketing team could do with thousands of social media survey responses. This Automation in Practice centers around one of the best uses of surveys I\u2019ve seen. Let\u2019s jump in.<\/span><\/p>\n<h3><b>Here\u2019s what the client wanted:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This client wanted to know their candidates better, so they came up with a survey to ask questions like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What social platforms are you on?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where would you engage with recruiters?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What professional or industry events do you attend?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What industry resources do you read?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The client wanted to take this information and utilise it strategically for engagement and social strategy.\u00a0<\/span><\/p>\n<h3><b>Here\u2019s how they achieved it:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This client created a big, one-time campaign and got thousands of survey completions. On top of this, they also sent the same survey to new candidates coming into their database, so that they would continue to have more responses come in over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, they had thousands of survey completions and new completions trickled in daily. These survey responses unlocked a whole new level of data-driven insights for the business and ultimately led to better marketing and social results.<\/span><\/p>\n<h3><b>Here\u2019s how you can do this yourself:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here are a few survey tips, as well as a guide on how to create list triggers to target new candidates if you\u2019d like to do something similar for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, here\u2019s how you can follow up more than once with a survey to ensure higher completion percentages.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Within your automation, you can add multiple send steps, making sure to add ample wait time between each send so you\u2019re persistent without being a pest.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Within your automation enrollment, ensure the list criteria includes that the person receiving the survey hasn\u2019t taken or completed it. You can do this by clicking <\/span><b>Edit Enrollment<\/b><span style=\"font-weight: 400;\">. Under <\/span><b>List Summary<\/b><span style=\"font-weight: 400;\">, within the list of conditions, select <\/span><b>Has Not Taken Survey<\/b><span style=\"font-weight: 400;\">, <\/span><b>Answered Any Question<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Within Last 90 Days<\/b><span style=\"font-weight: 400;\">, or however many days you\u2019d like to specify. This is so that when someone takes the survey, they don\u2019t get any of the future follow-up attempts.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Here\u2019s how you can send the survey to new candidates:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click <\/span><b>Edit Enrollment<\/b><span style=\"font-weight: 400;\"> to change the list criteria.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under <\/span><b>List Summary<\/b><span style=\"font-weight: 400;\">, select <\/span><b>Add Condition<\/b><span style=\"font-weight: 400;\">. Leave the new condition as <\/span><b>And<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select <\/span><b>Date Added<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Less Than<\/b><span style=\"font-weight: 400;\">, and then whichever timeframe you want to specify.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This is so new people who enter your database can receive the survey. Here\u2019s another way to accomplish this:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click <\/span><b>Edit Enrollment<\/b><span style=\"font-weight: 400;\"> to change the list criteria.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under List Summary, select <\/span><b>Add Condition<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select <\/span><b>Note Type Is Screened<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This sends the survey to candidates the day after they get screened by a recruiter. Either way you set up your automation, this can be a great way to gain some of that valuable information. Of course, the true magic happens with <a href=\"https:\/\/www.bullhorn.com\/blog\/9-simple-staffing-tips-that-can-lead-to-agency-success\/\">what you do with that newfound insight.<\/a><\/span><\/p>\n<h3><b>See this Automation in Practice:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=nmgEyxERfRI\">Watch the video below<\/a> to see Billy Davis put this automation into practice:<\/span><\/p>\n<p><center><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/nmgEyxERfRI\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine what your marketing team could do with thousands of social media survey responses. This Automation in Practice centers around one of the best uses of surveys I\u2019ve seen. Let\u2019s jump in. Here\u2019s what the client wanted: This client wanted to know their candidates better, so they came up with a survey to ask questions [&hellip;]<\/p>\n","protected":false},"author":407,"featured_media":75761,"parent":0,"menu_order":0,"template":"","class_list":["post-75760","customer_blog","type-customer_blog","status-publish","has-post-thumbnail","hentry","customer_blog_category-learning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automation in Practice: Generating Survey Responses | Bullhorn<\/title>\n<meta name=\"description\" content=\"In this automation in practice, learn how to build data-driven insights with thousands of social media survey responses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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