{"id":78767,"date":"2024-02-14T09:00:34","date_gmt":"2024-02-14T09:00:34","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?post_type=customer_blog&p=78767"},"modified":"2024-02-13T19:32:50","modified_gmt":"2024-02-13T19:32:50","slug":"making-the-most-of-automation-top-tips-from-bullhorn-customers","status":"publish","type":"customer_blog","link":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/","title":{"rendered":"Making the most of automation: Top tips from Bullhorn customers"},"content":{"rendered":"

The fastest-growing, most profitable recruitment agencies around the world are embracing automation. In last year\u2019s <\/span>GRID Industry Trends Report<\/span><\/a> of over 2,000 recruitment professionals, Bullhorn found that agencies that reported revenue growth were twice as likely to report heavily leveraging automation.<\/span><\/p>\n

When it comes to adoption strategies and use cases for automation, the possibilities seem endless. To leverage the insights of the community of <\/span>Bullhorn Automation<\/span><\/a> users, Bullhorn hosted a Bullhorn Automation focus group led by Bullhorn\u2019s Gary Cordery, Regional Sales Director, UK&I, and Billy Davis, Enterprise Customer Success, Automation & AI, where pros using the same tech stack could swap ideas, advice, and how-to\u2019s.\u00a0<\/span><\/p>\n

Below, here are the top tips from the focus group\u2019s panel of experts \u2013 Holly Langley, Founder and Optimizer, RE:STACK, Richard Caldicott, CEO and Founder, Caldicott Consulting, and Tony Hayes, Staffing Technology Consultant, Minima Maxima \u2013 on how to encourage adoption, where to get started, and how to make the most of automation.<\/span><\/b><\/p>\n

1. Create an approval process<\/b><\/h3>\n

Using automation can be daunting. In just a few clicks, automation can help update thousands of records or contact thousands of people. To help take away the nerves, Langley recommends building an approval process. Before she used automation, she would run it by a marketing manager or her head of sales. \u201cI no longer worried about pushing the button and doing it all wrong,\u201d Langley said. We had a process in place that was double-checked by other people.\u201d<\/span><\/b><\/p>\n

2. Rebrand automation<\/b><\/h3>\n

Caldicott recommends taking a similarly cautious approach when presenting automation to your organization. The language he uses to get teams excited about automation was about \u201cgetting time rich\u201d \u2013 that is, using that extra time to get more money in your pocket. Using rhetoric to speak to the \u201cwhy\u201d of automation might just help teams jump on board more quickly. \u201cAll of this admin, this more mediocre work that you’re doing on the side, you can convert that into business development time,\u201d Caldicott said. <\/span>\u201cRecruiters and sales teams want to hear how it’s going to benefit them.\u201d<\/b><\/b><\/p>\n

3. Start with quick wins<\/b><\/h3>\n

When it comes to automation, it\u2019s best to start small. Instead of diving into the deep end, gain familiarity with automation by building an automation to accomplish something simple, like following up with leads, sending your leads a recent blog post, or any other mundane tasks that take up valuable time from your team. \u201cYou could spend weeks building an epic, 50-step automation that can accomplish 101 things, but that\u2019s not going to give you the ROI that you want,\u201d Langley said. With quick wins, you\u2019ll build up the confidence to expand your automations and get into the habit of leveraging them in your day-to-day operations.<\/span><\/b><\/p>\n

4. Use automation blueprints<\/b><\/h3>\n

Instead of building automations from scratch, try starting with blueprints. Bullhorn Automation contains several blueprints purpose-built for a range of different business goals, from contacting leads to redeploying candidates. Blueprints can also be a powerful tool from an adoption perspective, said Hayes. \u201cRight from the get-go, you\u2019re able to demonstrate exactly what an automation is, what what it looks like, and what it does,\u201d he said. <\/span>\u201cExperience is a great enabler to get people to enter the mindset of automation.\u201d<\/b><\/b><\/p>\n

5. Identify automation champions<\/b><\/h3>\n

\u201cThe contradiction of automation is that it’s a background process, but it can’t sit in the background,\u201d<\/b> said Hayes. In order to further drive adoption throughout your entire organization, Davis recommends identifying automation champions. These champions can be groups within your recruiters and sales teams that may be more inclined to leverage automation to use as a pilot program and demonstrate the value of automation. Working with those who are less tech-inclined and getting their buy-in can go also a long way. \u201cIt doesn\u2019t happen overnight, but it can certainly be done,\u201d Davis said. \u201cKeep chipping away at it.\u201d<\/span><\/b><\/p>\n

6. Emphasize your database<\/b><\/h3>\n

Automation only works if you have a <\/span>clean database<\/span> \u2013 one that\u2019s full of accurate, up-to-date data about your candidates and clients. Thankfully, automation can also help you <\/span>update records<\/span><\/a>, <\/span>archive old records<\/span><\/a>, and ask for updated information. Transition your teams from using a stale database, one that\u2019s updated once and can be forgotten about, to something that Langley calls a \u201cdynamic database,\u201d one that needs constant updating from your team, clients, and candidates. Those databases, in theory, will be accurate \u2013 or close to it \u2013 because they\u2019re undergoing constant maintenance. Davis even recommended inputting data quality into your commission structure. After all, he said, when it comes to data,<\/span> \u201cIt\u2019s not just about volume, but the quality of the volume.\u201d<\/b><\/b><\/p>\n

7. Leverage self-service<\/b><\/h3>\n

Clients and candidates want speed and simplicity in their recruitment experience. With automation, candidates and clients can input information <\/span>and even schedule meetings<\/span><\/a> on their own, either through a chatbot or through direct automation. This level of self-service ensures that your team doesn\u2019t have to spend valuable time chasing down contact information, resumes, or compliance information. \u201cIf you’ve got something that’s running in the background also is double, triple, checking everything you’ve got, and gives candidates the opportunity to self-serve, <\/span>that\u2019s going to be a win for you,\u201d<\/b> said Caldicott.<\/span><\/b><\/p>\n

8. Get feedback<\/b><\/h3>\n

\u201cCandidate and client experience is everything,\u201d Langley said. To better understand your talent pool and client base, she recommends using automation to <\/span>gather feedback<\/span><\/a>, especially through NPS scores. This feedback can be extremely valuable for your business so you can understand what you\u2019re doing well and what may need improvement: <\/span>\u201cThat’s the way that you can measure the success of your business and automation.\u201d<\/b><\/p>\n

\n

Looking for more Bullhorn tips and tricks? <\/span><\/i>Check out our Bullhorn Basics webinar series,<\/span><\/i><\/a> intended for Bullhorn users looking to get the most out of their tech stack.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

The fastest-growing, most profitable recruitment agencies around the world are embracing automation. In last year\u2019s GRID Industry Trends Report of over 2,000 recruitment professionals, Bullhorn found that agencies that reported revenue growth were twice as likely to report heavily leveraging automation. When it comes to adoption strategies and use cases for automation, the possibilities seem […]<\/p>\n","protected":false},"author":456,"featured_media":78768,"parent":0,"menu_order":0,"template":"","class_list":["post-78767","customer_blog","type-customer_blog","status-publish","has-post-thumbnail","hentry","customer_blog_category-learning","customer_blog_category-product"],"acf":[],"yoast_head":"\nMaking the most of automation: Top tips from Bullhorn customers - Bullhorn UK<\/title>\n<meta name=\"description\" content=\"Learn from the automation experts on how to encourage adoption, where to get started, and how to make the most of automation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making the most of automation: Top tips from Bullhorn customers - Bullhorn UK\" \/>\n<meta property=\"og:description\" content=\"Learn from the automation experts on how to encourage adoption, where to get started, and how to make the most of automation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2024\/02\/Updates-to-blog-featured-images-Megs-copy-67.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/\",\"name\":\"Making the most of automation: Top tips from Bullhorn customers - Bullhorn UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2024\/02\/Updates-to-blog-featured-images-Megs-copy-67.jpg\",\"datePublished\":\"2024-02-14T09:00:34+00:00\",\"description\":\"Learn from the automation experts on how to encourage adoption, where to get started, and how to make the most of automation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/#primaryimage\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2024\/02\/Updates-to-blog-featured-images-Megs-copy-67.jpg\",\"contentUrl\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2024\/02\/Updates-to-blog-featured-images-Megs-copy-67.jpg\",\"width\":1360,\"height\":710,\"caption\":\"Making the most of automation: Top tips from Bullhorn customers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Customer Blog Posts\",\"item\":\"https:\/\/www.bullhorn.com\/uk\/customer-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Making the most of automation: Top tips from Bullhorn customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#website\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/\",\"name\":\"Bullhorn UK\",\"description\":\"Applicant Tracking & Recruiting Software\",\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bullhorn.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#organization\",\"name\":\"Bullhorn\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/09\/og-img.png\",\"contentUrl\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/09\/og-img.png\",\"width\":1200,\"height\":628,\"caption\":\"Bullhorn\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Bullhorn\/\",\"https:\/\/x.com\/Bullhorn\",\"https:\/\/www.instagram.com\/lifeatbullhorn\/?hl=en\",\"https:\/\/www.linkedin.com\/company\/bullhorn\",\"https:\/\/www.youtube.com\/channel\/UC-Rgm5YxtoxsvlCHy6KW3Ug\",\"https:\/\/en.wikipedia.org\/wiki\/Bullhorn,_Inc.\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Making the most of automation: Top tips from Bullhorn customers - Bullhorn UK","description":"Learn from the automation experts on how to encourage adoption, where to get started, and how to make the most of automation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/","og_locale":"en_US","og_type":"article","og_title":"Making the most of automation: Top tips from Bullhorn customers - Bullhorn UK","og_description":"Learn from the automation experts on how to encourage adoption, where to get started, and how to make the most of automation.","og_url":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/","og_site_name":"Bullhorn UK","article_publisher":"https:\/\/www.facebook.com\/Bullhorn\/","og_image":[{"width":1360,"height":710,"url":"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2024\/02\/Updates-to-blog-featured-images-Megs-copy-67.jpg","type":"image\/jpeg"}],"twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/","url":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/","name":"Making the most of automation: Top tips from Bullhorn customers - Bullhorn UK","isPartOf":{"@id":"https:\/\/www.bullhorn.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/#primaryimage"},"image":{"@id":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2024\/02\/Updates-to-blog-featured-images-Megs-copy-67.jpg","datePublished":"2024-02-14T09:00:34+00:00","description":"Learn from the automation experts on how to encourage adoption, where to get started, and how to make the most of automation.","breadcrumb":{"@id":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/#primaryimage","url":"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2024\/02\/Updates-to-blog-featured-images-Megs-copy-67.jpg","contentUrl":"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2024\/02\/Updates-to-blog-featured-images-Megs-copy-67.jpg","width":1360,"height":710,"caption":"Making the most of automation: Top tips from Bullhorn customers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Customer Blog Posts","item":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/"},{"@type":"ListItem","position":2,"name":"Making the most of automation: Top tips from Bullhorn customers"}]},{"@type":"WebSite","@id":"https:\/\/www.bullhorn.com\/uk\/#website","url":"https:\/\/www.bullhorn.com\/uk\/","name":"Bullhorn UK","description":"Applicant Tracking & Recruiting Software","publisher":{"@id":"https:\/\/www.bullhorn.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bullhorn.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bullhorn.com\/uk\/#organization","name":"Bullhorn","url":"https:\/\/www.bullhorn.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bullhorn.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/09\/og-img.png","contentUrl":"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/09\/og-img.png","width":1200,"height":628,"caption":"Bullhorn"},"image":{"@id":"https:\/\/www.bullhorn.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Bullhorn\/","https:\/\/x.com\/Bullhorn","https:\/\/www.instagram.com\/lifeatbullhorn\/?hl=en","https:\/\/www.linkedin.com\/company\/bullhorn","https:\/\/www.youtube.com\/channel\/UC-Rgm5YxtoxsvlCHy6KW3Ug","https:\/\/en.wikipedia.org\/wiki\/Bullhorn,_Inc."]}]}},"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/uk\/customer-blog\/making-the-most-of-automation-top-tips-from-bullhorn-customers\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"Making the most of automation: Top tips from Bullhorn customers\" title=\"Updates to blog featured images (Meg's copy) (67)\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2024\/02\/Updates-to-blog-featured-images-Megs-copy-67.jpg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Learning<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">Making the most of automation: Top tips from Bullhorn customers<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/customer_blog\/78767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/customer_blog"}],"about":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/types\/customer_blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/users\/456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media\/78768"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media?parent=78767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}