{"id":79665,"date":"2024-06-21T09:00:23","date_gmt":"2024-06-21T08:00:23","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?post_type=customer_blog&p=79665"},"modified":"2024-06-20T22:23:57","modified_gmt":"2024-06-20T21:23:57","slug":"10-uses-for-automation-that-you-can-implement-today","status":"publish","type":"customer_blog","link":"https:\/\/www.bullhorn.com\/uk\/customer-blog\/10-uses-for-automation-that-you-can-implement-today\/","title":{"rendered":"10 uses for automation that you can implement today"},"content":{"rendered":"

Automation can be daunting. To date, Bullhorn users have automated over <\/span>1 billion tasks<\/span><\/a>. With untold possibilities and use cases, it can be hard to know where to start.\u00a0<\/span><\/p>\n

But taking the leap is worth it. Our recent <\/span>GRID Industry Trends Report<\/span><\/a> found that recruitment agencies that automate their processes see 39% more submissions per head and fill 22% more jobs.<\/span><\/p>\n

If you\u2019re looking for a place to start \u2013 or you\u2019re already an automation master and simply looking for more inspiration and ideas \u2013 look no further than existing Bullhorn customers.<\/span><\/p>\n

In our recent Automation User Group, we sat down with Brian Cunningham, Managing Director of <\/span>Allen Recruitment Consulting<\/span><\/a>, where he shared how his team transformed their recruitment process with automation. Read on for some of his key takeaways and tips.<\/span><\/p>\n

1. Automate follow-ups<\/b><\/h3>\n

One of the most impactful strategies Cunningham\u2019s team implemented was automating follow-ups after initial contact. When a recruiter makes a call, an automated system follows up with a text and an email. This ensures no candidate is forgotten and keeps the process moving smoothly. \u201cThey are our most successful automations,\u201d says Cunningham.<\/span><\/p>\n

2. Utilise dynamic email content<\/b><\/h3>\n

Creating emails that dynamically generate personalised content, like, for example, links to Calendly for booking appointments or job details, has been a game-changer. Dynamic email content improves engagement rates and tailors communication to each candidate, which means recruiters from Allen Recruitment rarely need to cold-call candidates.\u00a0<\/span><\/p>\n

3. Broaden your candidate marketing<\/b><\/h3>\n

Instead of focusing narrowly on specific candidates, broaden your search criteria to include a wider range of potential fits. Send targeted emails to these candidates, highlighting job opportunities and encouraging them to engage with the recruitment process. When Cunningham and his team sent potential job fits to a larger group of candidates, \u201cwe’re getting responses from about 50-60% of people.\u201d <\/span><\/p>\n

4. Embrace AI for personalisation<\/strong><\/h3>\n

AI can be a powerful tool for personalising communication. By referencing specific details like the candidate\u2019s current job, skills, and previous interactions, you can create emails that resonate more effectively. Cunningham\u2019s team has seen high open and click rates by making their emails relevant and timely.\u00a0<\/span><\/p>\n

5. Implement exception lists<\/b><\/h3>\n

Using exception lists can improve your automation strategy by ensuring candidates who aren\u2019t interested or haven\u2019t responded are excluded from future emails for a set period. \u201cIt\u2019s best to leave candidates alone for 60 to 90 days, depending on the type of job,\u201d Cunningham explained. Though candidates may not be looking for a job at that moment, they may be a better fit for a future role down the road \u2013 and preventing them from receiving unwanted communications improves their overall recruitment experience.<\/span><\/p>\n

6. Focus on the human aspect<\/b><\/h3>\n

Automation should enhance, not replace, the candidate experience. By automating routine tasks and follow-ups, recruiters can spend more time engaging in meaningful conversations with candidates. This approach has allowed Cunningham\u2019s team to focus on high-value interactions and build relationships with talent.<\/span><\/p>\n

7. Continuous candidate engagement<\/b><\/h3>\n

Develop a system to keep candidates engaged even after they have been turned down for a role. Cunningham\u2019s team sends periodic emails with job search tips and relevant job opportunities: \u201cWe send candidates links to material that they can look at in order to make them better at interviewing or presentations.\u201d This not only helps in maintaining a relationship with potential candidates but also improves the chances of matching them with future roles.<\/span><\/p>\n

8. Survey for better insights<\/b><\/h3>\n

Sending a survey to candidates immediately after they apply can provide valuable insights. Cunningham\u2019s team asks about current salary, visa status, location preferences, and top skills. This information helps recruiters quickly filter and prioritise candidates. \u201cWhen they looked at the results, our recruiters were able to filter out candidates based on those answers very quickly. I highly recommend building a survey automation,\u201d Cunningham said.<\/span><\/p>\n

9. Use automation for data management<\/b><\/h3>\n

Automating data updates ensures that candidate records are always up-to-date. For instance, by updating job titles, locations, and employers based on the latest interactions, recruiters can ensure their databases remain relevant and accurate. (For more ideas on how to use automation to clean your data, <\/span>check out our guide to spring cleaning your database<\/span><\/a>.)<\/span><\/p>\n

10. Create a positive candidate journey<\/b><\/h3>\n

Develop content that provides value to candidates beyond job offers. This could include interview tips, CV\/resume writing advice, or industry insights. By adding value, you build a relationship with candidates, making them more likely to engage with your communications.<\/span><\/p>\n

Cunningham\u2019s experience shows that thoughtful automation can significantly improve recruitment processes. With these automations incorporated into your recruitment workflows, you\u2019ll reduce administrative burdens on your team, create a better experience for your candidates, and watch your agency transform.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Automation can be daunting. To date, Bullhorn users have automated over 1 billion tasks. With untold possibilities and use cases, it can be hard to know where to start.\u00a0 But taking the leap is worth it. Our recent GRID Industry Trends Report found that recruitment agencies that automate their processes see 39% more submissions per […]<\/p>\n","protected":false},"author":456,"featured_media":79666,"parent":0,"menu_order":0,"template":"","class_list":["post-79665","customer_blog","type-customer_blog","status-publish","has-post-thumbnail","hentry","customer_blog_category-learning","customer_blog_category-product"],"acf":[],"yoast_head":"\n10 uses for automation that you can implement today - Bullhorn UK<\/title>\n<meta name=\"description\" content=\"Automation can be daunting, but taking the leap is worth it. 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