{"id":73021,"date":"2021-08-27T19:24:52","date_gmt":"2021-08-27T18:24:52","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?page_id=73021"},"modified":"2025-06-03T15:30:39","modified_gmt":"2025-06-03T14:30:39","slug":"customer-relationship-management-software","status":"publish","type":"page","link":"https:\/\/www.bullhorn.com\/uk\/glossary\/customer-relationship-management-software\/","title":{"rendered":"Customer Relationship Management Software"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":429,"featured_media":0,"parent":72341,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false},"class_list":["post-73021","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Relationship Management Software | Bullhorn<\/title>\n<meta name=\"description\" content=\"Customer management systems are a critical tool that helps organizations to manage interactions with clients in service-related industries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/uk\/glossary\/customer-relationship-management-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Relationship Management Software | Bullhorn\" \/>\n<meta property=\"og:description\" content=\"Customer management systems are a critical tool that helps organizations to manage interactions with clients in service-related industries.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/uk\/glossary\/customer-relationship-management-software\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T14:30:39+00:00\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.bullhorn.com\/uk\/glossary\/customer-relationship-management-software\/\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/glossary\/customer-relationship-management-software\/\",\"name\":\"Customer Relationship Management Software | Bullhorn\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#website\"},\"datePublished\":\"2021-08-27T18:24:52+00:00\",\"dateModified\":\"2025-06-03T14:30:39+00:00\",\"description\":\"Customer management systems are a critical tool that helps organizations to manage interactions with clients in service-related industries.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/glossary\/customer-relationship-management-software\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bullhorn.com\/uk\/glossary\/customer-relationship-management-software\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/glossary\/customer-relationship-management-software\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Bullhorn Recruitment Technology Glossary\",\"item\":\"https:\/\/www.bullhorn.com\/uk\/glossary\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Relationship Management Software\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#website\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/\",\"name\":\"Bullhorn UK\",\"description\":\"Applicant Tracking &amp; 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Typically, client management software includes features for managing customers and clients such as sales process automation, contact management, and sales pipeline reporting. Customer management software can be used for both business-to-consumer (B2C) and business-to-business (B2B) relationships.<\/p>\n<p>CRM solutions today provide companies with the tools to win new business, increase client retention, and provide better customer service to existing clients. While most CRM solutions aim to achieve similar goals, there are differences in deployment models, usability, and tools for relationship management.<\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"Deployment Models","block_aria":"","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"wysiwyg","wysiwyg":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73343\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/09\/real-estate-icon-e1457533530515-3.png\" alt=\"\" width=\"100\" height=\"100\" \/><br \/>\nOn-Premise<\/p>\n<p style=\"text-align: center;\">On-premise solutions require companies to purchase and host their solutions in-house. Oftentimes, companies must employ expensive IT teams in order to manage and troubleshoot on-premise software, and they\u2019re forced to maintain software as it becomes outdated because the upgrade process is expensive and time-consuming.<\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false},{"type":"wysiwyg","wysiwyg":"<p style=\"text-align: center;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73344\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/09\/mag-glass-e1457533496761-3.png\" alt=\"\" width=\"100\" height=\"100\" \/><br \/>\nWeb-Based CRM<\/strong><\/p>\n<p style=\"text-align: center;\">Modern CRM technologies have adopted a web-based, or browser-based, deployment model. With these solutions, companies never have to download or install any software. Rather, the\u00a0<a href=\"https:\/\/www.bullhorn.com\/topics\/web-based-crm\/\">web-based CRM<\/a>\u00a0vendor hosts data remotely from a server. Web-based customer relationship management software can be accessed from any browser, providing companies the flexibility to choose the software that works best for their business and allowing CRM vendors to quickly and easily deploy system updates and new features.<\/p>\n<div class=\"fl-row fl-row-full-width fl-row-bg-none fl-node-5c3f99bc61c13\" style=\"text-align: center;\"><\/div>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"CRM Requirements","block_aria":"","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"wysiwyg","wysiwyg":"<p style=\"text-align: center;\"><b>Usability<\/b><\/p>\n<p style=\"text-align: center;\">Statistics show that\u00a0<a href=\"https:\/\/www.bullhorn.com\/blog\/2015\/10\/improve-the-crm-implementation-process\/\">nearly 70% of CRM\u00a0implementations fail<\/a>. This alarming rate can be largely attributed to customer management software\u2019s lacking focus on usability. Many database-centric solutions require employees to input data manually or change workflows to conform to the one-size-fits-all settings of their software. A CRM provides no value to companies and their stakeholders if employees do not adopt it. Modern customer management system vendors are prioritizing usability by building mobile-first software systems with intuitive and configurable interfaces that automatically capture data to save employees countless error-prone hours of data entry.<\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false},{"type":"wysiwyg","wysiwyg":"<p style=\"text-align: center;\"><strong>Relationship Management<\/strong><\/p>\n<p style=\"text-align: center;\">While the process of automating sales tasks has largely been addressed, many customer relationship management software vendors seem to have forgotten the relationship management part of the equation. Customer relationships are not a one and done sales-driven interaction. True client relationship management considers the entire customer lifecycle, which can span multiple years, many different departments within an organization, and numerous periodic interactions. When looking for customer relationship management software, it\u2019s important to consider if the CRM truly satisfies relationship management requirements such as real-time insight on relationship strength, conversation activity over time, and even individual customer preferences (e.g. the best time to call).<\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"","block_aria":"","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"wysiwyg","wysiwyg":"<p><b>The New, Modern CRM Software<\/b><\/p>\n<p>Bullhorn ATS &amp; CRM is a web-based and modern customer management system built for professional services-based companies of all sizes. Bullhorn built its ATS &amp; CRM to be a unique relationship management platform that\u2019s intuitive, proactive, and mobile so that employees can work the way they want to \u2013 wherever, whenever. Built specifically to speed adoption, Bullhorn customer relationship management software eliminates manual data entry tasks by passively and automatically capturing all inbound and outbound email communication, transforming these siloed interactions into addressable insights.<\/p>\n<p>Ready to win new business and deliver incredible customer experiences?\u00a0<a href=\"https:\/\/www.bullhorn.com\/demo-home-ppc\/\" target=\"_blank\" rel=\"noopener\">Start a conversation about Bullhorn ATS &amp; CRM today.<\/a><\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false},{"type":"wysiwyg","wysiwyg":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73345\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/09\/cloud-image.png\" alt=\"\" width=\"866\" height=\"277\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/09\/cloud-image.png 866w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/09\/cloud-image-768x246.png 768w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/09\/cloud-image-300x96.png 300w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/><\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"card-grid","block_title":"Industry Best Practices for Recruiters ","block_aria":"","block_subtitle":"Download these free resources to discover recruiting best practices:","background_shape":"","background_shape_position":"left","parallax_fx":false,"title_position":"top","cards_bg_color":"","cards_border":false,"cards_per_row":"4","cards":[{"icon":"icons\/handshake","icon_color":"orange","line_title_with_icon":false,"inline_title":"","content":"<p>Candidate Sourcing Hub<\/p>\n<p><a href=\"https:\/\/www.bullhorn.com\/resources\/candidate-sourcing\/\">Get This Resource<\/a><\/p>\n"},{"icon":"icons\/graph-2","icon_color":"orange","line_title_with_icon":false,"inline_title":"","content":"<p>By The Numbers: How to Run Your Firm from Front to Back<\/p>\n<p><a href=\"https:\/\/www.bullhorn.com\/resources\/by-the-numbers-how-to-run-your-firm-from-front-to-back\/\">Get This Resource<\/a><\/p>\n"},{"icon":"icons\/hero","icon_color":"orange","line_title_with_icon":false,"inline_title":"","content":"<p>Ready to Redeploy: Tips to Get the Most out of Your Candidate Pool<\/p>\n<p><a href=\"https:\/\/www.bullhorn.com\/resources\/ready-to-redeploy-tips-to-get-the-most-out-of-your-candidate-pool\/\">Get This Resource<\/a><\/p>\n"},{"icon":"icons\/save","icon_color":"orange","line_title_with_icon":false,"inline_title":"","content":"<p>50+ Questions to Ask Your ATS Provider<\/p>\n<p><a href=\"https:\/\/www.bullhorn.com\/resources\/50-questions-to-ask-your-ats-provider\/\">Get This Resource<\/a><\/p>\n"}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"global-block","block_group":false}],"_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/pages\/73021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/users\/429"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/comments?post=73021"}],"version-history":[{"count":3,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/pages\/73021\/revisions"}],"predecessor-version":[{"id":73955,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/pages\/73021\/revisions\/73955"}],"up":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/pages\/72341"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media?parent=73021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}