{"id":73793,"date":"2021-09-08T05:41:44","date_gmt":"2021-09-08T04:41:44","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/account-engagement\/"},"modified":"2025-06-03T15:21:52","modified_gmt":"2025-06-03T14:21:52","slug":"account-engagement","status":"publish","type":"page","link":"https:\/\/www.bullhorn.com\/uk\/glossary\/account-engagement\/","title":{"rendered":"What is Account Engagement?"},"content":{"rendered":"\n

\n\t\tWhat is account engagement?\n\t<\/h2>\n\t

The percent of account contacts at a given client or prospective customer you have contacted over time.<\/p>\n

\n\t\tWhat does it answer?\n\t<\/h2>\n\t

Account engagement<\/i> is a key metric to understand the quality of your customer relationships and where to focus your time and resources. How has your level of engagement with this client changed over time? Which accounts have gone dark? Where should you focus my efforts in order to maintain positive relationships?<\/p>\n

\n\t\tHow do you measure it?\n\t<\/h2>\n\t

Use the Account Engagement<\/i> Dashboard Card, part of our Pulse suite of email-tracking-driven relationship-insights technology. This card displays the ratio of client contacts with which you’ve exchanged emails to total client contacts graphed per month or per year.<\/p>\n

\n\t\tLearn how to build smart reports with Bullhorn Canvas\n\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\tLearn More\n\t\t\t\t\t<\/a>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":400,"featured_media":0,"parent":72341,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false},"class_list":["post-73793","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nWhat is Account Engagement? - Bullhorn UK<\/title>\n<meta name=\"description\" content=\"The percent of account contacts at a given client or prospective customer you have contacted over time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/uk\/glossary\/account-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Account Engagement? 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