{"id":58748,"date":"2017-03-10T04:12:44","date_gmt":"2017-03-10T09:12:44","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=58748"},"modified":"2019-03-01T21:19:56","modified_gmt":"2019-03-01T21:19:56","slug":"4-tips-for-putting-a-candidate-engagement-plan-into-action","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/4-tips-for-putting-a-candidate-engagement-plan-into-action\/","title":{"rendered":"4 Tips for Putting a Candidate Engagement Plan into Action"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every office is filled with the ghosts of great but abandoned ideas and initiatives. Even the best plans can get sidelined from time and budget limitations or from a lack of momentum. Don&#8217;t let this fate befall candidate engagement\u2014it&#8217;s simply too important to recruitment agency success. Here are four actionable steps your firm can take to turn your <\/span><a href=\"https:\/\/www.bullhorn.com\/uk\/blog\/2017\/03\/how-to-build-candidate-engagement-into-your-recruitment-agencys-dna\/\" target=\"_blank\"><span style=\"font-weight: 400;\">candidate engagement plan<\/span><\/a><span style=\"font-weight: 400;\"> into a reality.<\/span><\/p>\n<div class=\"page\" title=\"Page 7\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<h3><b>Segment your audiences using your Applicant Tracking System (ATS)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Different candidates have wildly different needs. You shouldn&#8217;t approach them all with the same messages or with the same frequency. By segmenting your audience with your <\/span><a href=\"https:\/\/www.bullhorn.com\/uk\/products\/applicant-tracking-system\/\" target=\"_blank\"><span style=\"font-weight: 400;\">ATS,<\/span><\/a><span style=\"font-weight: 400;\"> you can provide them with more meaningful, specific interactions. For example, here&#8217;s how you might segment candidates by employment status.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Top candidates\/previous hires:<\/b><span style=\"font-weight: 400;\"> Send content that aims to keep these people warm. Offer in-person meetings\u00a0<\/span><span style=\"font-weight: 400;\">and keep them informed about potential opportunities.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>New\/uncontacted applicants: <\/b><span style=\"font-weight: 400;\">Automate the follow-up process in a way that\u00a0<\/span><span style=\"font-weight: 400;\">sets realistic expectations, supplements existing efforts, and prepares these people to best utilise your firm\u2019s services.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Recently unsuccessful applicants:<\/b><span style=\"font-weight: 400;\"> Share tempered follow-up that takes cues from their recent experience. Offer openings to entice them into trying again.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Inactive candidates: <\/b><span style=\"font-weight: 400;\">Provide interesting career or industry-based content, job resources, and opportunities\u00a0<\/span><span style=\"font-weight: 400;\">based on the candidate\u2019s skills.<\/span><\/li>\n<\/ul>\n<h3><b>Direct every recruiter to find an online and offline networking group to join<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.bullhorn.com\/uk\/blog\/2017\/01\/the-recruitment-professionals-guide-to-event-networking\/\" target=\"_blank\">Networking<\/a> opens doors and has clear financial benefits when done properly. But doing so also helps you become better at what you do. You\u2019ll learn how to better work with candidates and the right questions to ask to get the right answers. You\u2019ll hear firsthand stories of the difficulties candidates face and you&#8217;ll better understand the industry you operate in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For recruiters who specialise in a certain field, industry functions provide the perfect opportunity to interact with potential candidates. These events often provide the perfect mix of professional and personal, offering up the opportunity to make personal connections and learn more about the current state of the industry from an insider\u2019s perspective. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social networking is just as valuable as face-to-face networking for recruiters. Create a best practice guide for social networking for your recruitment team. Provide them with a list of curated LinkedIn groups to join and set goals for a set number of interactions on a weekly basis to encourage participation.<\/span><\/p>\n<h3><b>Teach recruiters how to personalise messages and provide them with examples<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Personalisation makes a huge impact on the candidate experience, and it&#8217;s far more than simply using the candidate&#8217;s name in your emails to them. One way to encourage personalised messages is to create a variety of templates that your recruitment team can personalise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve taken the time to segment your audience, you can supply each segment with its own email template. These changes can be pronounced or subtle. For example, you might change your opening greeting to a candidate depending on how long it has been since a recruiter has last contacted them. For other templates, you might want to select some passages for your recruiters to personalise with relevant information about the candidate.<\/span><\/p>\n<h3><b>Optimise your follow-up attempts with difficult-to-reach candidates<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">How do you currently assess your attempts at follow-ups with candidates? Is it improvised by the recruiter or based on data? Extensive research exists on the optimal times to call and email candidates. Supplement this with your own data to determine the best times to reach candidates.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/Screenshot-2017-03-03-14.46.06.png\" alt=\"Candidate Engagement\" width=\"519\" height=\"315\" class=\"aligncenter wp-image-58749\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/Screenshot-2017-03-03-14.46.06.png 822w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/Screenshot-2017-03-03-14.46.06-768x466.png 768w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/>\n<div class=\"column\">\n<p>&nbsp;<\/p>\n<p><span>This is crucial because connect rate data often runs counter to the conventional wisdom on the subject. Let\u2019s say a candidate doesn\u2019t pick up the phone or respond to an email. At what point should a recruiter simply give up? Many\u00a0<\/span><\/p>\n<p><span><a href=\"https:\/\/www.bullhorn.com\/resources\/should-your-recruiters-keep-calling-that-candidate\/\" target=\"_blank\">Research by InsightSquared<\/a> found that that the seventh attempt at calling a candidate is nearly as effective as the third. A study by <a href=\"http:\/\/www.yesware.com\/blog\/sales-email-frequency-guide-pays-follow\/\" target=\"_blank\">Yesware<\/a> shows that ten percent of candidates wait until the eighth\u00a0email to send their first reply. Create a follow-up plan and provide it to all of your recruiters to ensure that you&#8217;re reaching the most candidates as efficiently as possible.<\/span><\/p>\n<p><em><span>There\u2019s never been a better or more vital time to focus on candidate engagement. <a href=\"https:\/\/www.bullhorn.com\/uk\/resources\/recruiters-guide-candidate-engagement\/?LS=Website&amp;LSD=Blog&amp;LA=Candidate_Engagement_eBook_UK&amp;LAD=Candidate_Engagement_eBook_UK&amp;utm_source=blog&amp;utm_medium=website\" target=\"_blank\">Get the candidate engagement ebook<\/a> to discover whether you should focus more on candidate engagement, and if so, which processes and technology you can tap to support your efforts.<\/span><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<a href=\"https:\/\/www.bullhorn.com\/uk\/resources\/recruiters-guide-candidate-engagement\/?LS=Website&amp;LSD=Blog&amp;LA=Candidate_Engagement_eBook_UK&amp;LAD=Candidate_Engagement_eBook_UK&amp;utm_source=blog&amp;utm_medium=website\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/candidateengagement.png\" alt=\"candidate experience\" width=\"1350\" height=\"290\" class=\"aligncenter size-full wp-image-58750\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/candidateengagement.png 1350w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/candidateengagement-768x165.png 768w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Every office is filled with the ghosts of great but abandoned ideas and initiatives. Even the best plans can get sidelined from time and budget limitations or from a lack of momentum. Don&#8217;t let this fate befall candidate engagement\u2014it&#8217;s simply too important to recruitment agency success. Here are four actionable steps your firm can take [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":58751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[585],"tags":[],"class_list":["post-58748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Put Your Candidate Engagement Plan Into Action | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"Struggling to get your candidate engagement plan off the ground? These actionable tips can turn your candidate engagement plan from an idea into a reality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/4-tips-for-putting-a-candidate-engagement-plan-into-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Put Your Candidate Engagement Plan Into Action | Bullhorn UK\" \/>\n<meta property=\"og:description\" content=\"Struggling to get your candidate engagement plan off the ground? These actionable tips can turn your candidate engagement plan from an idea into a reality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/uk\/blog\/4-tips-for-putting-a-candidate-engagement-plan-into-action\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-10T09:12:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-01T21:19:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/Blog-Image-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bob McHugh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bob McHugh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/4-tips-for-putting-a-candidate-engagement-plan-into-action\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/4-tips-for-putting-a-candidate-engagement-plan-into-action\/\"},\"author\":{\"name\":\"Bob McHugh\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#\/schema\/person\/b133f7a6bb70cf2a822d601b715d278c\"},\"headline\":\"4 Tips for Putting a Candidate Engagement Plan into Action\",\"datePublished\":\"2017-03-10T09:12:44+00:00\",\"dateModified\":\"2019-03-01T21:19:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/4-tips-for-putting-a-candidate-engagement-plan-into-action\/\"},\"wordCount\":739,\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/4-tips-for-putting-a-candidate-engagement-plan-into-action\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/Blog-Image-9.png\",\"articleSection\":[\"Tips, Tricks, and How-Tos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/4-tips-for-putting-a-candidate-engagement-plan-into-action\/\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/blog\/4-tips-for-putting-a-candidate-engagement-plan-into-action\/\",\"name\":\"Put Your Candidate Engagement Plan Into Action | Bullhorn UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/4-tips-for-putting-a-candidate-engagement-plan-into-action\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/4-tips-for-putting-a-candidate-engagement-plan-into-action\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/Blog-Image-9.png\",\"datePublished\":\"2017-03-10T09:12:44+00:00\",\"dateModified\":\"2019-03-01T21:19:56+00:00\",\"description\":\"Struggling to get your candidate engagement plan off the ground? 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Before joining Bullhorn, Bob spent five years at the digital marketing agency, Brafton, as a Social Media and Engagement Manager. He earned his bachelor's degree from Siena College and his MFA in writing from Emerson College. Bob can most commonly be found writing or turning things that aren't games into games.","url":"https:\/\/www.bullhorn.com\/uk\/blog\/author\/bobmchugh\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/4-tips-for-putting-a-candidate-engagement-plan-into-action\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"Actionable Candidate Plan\" title=\"Blog Image (9)\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/Blog-Image-9.png\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Tips, Tricks, and How-Tos<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">4 Tips for Putting a Candidate Engagement Plan into Action<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/58748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/comments?post=58748"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/58748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media\/58751"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media?parent=58748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/categories?post=58748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/tags?post=58748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}