{"id":58753,"date":"2020-02-28T08:18:27","date_gmt":"2020-02-28T08:18:27","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=58753"},"modified":"2020-03-11T13:37:43","modified_gmt":"2020-03-11T13:37:43","slug":"how-to-build-candidate-engagement-into-your-recruitment-agencys-dna","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-build-candidate-engagement-into-your-recruitment-agencys-dna\/","title":{"rendered":"How to Build Candidate Engagement into Your Recruitment Agency\u2019s DNA"},"content":{"rendered":"<p><span>More and more recruitment agencies recognise the importance of candidate\u00a0engagement, but many fall short when it comes to actually taking action. Candidate engagement requires buy-in from the top-down. It won&#8217;t happen on its\u00a0own. Here are some steps you can take to ensure that candidate engagement becomes more than a buzzword for your firm.\u00a0<\/span><\/p>\n<p><b>Commit to Candidate Engagement\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For your candidate engagement strategy to be a successful long-term initiative, it should be a fundamental part of your firm\u2019s identity. In other words, think of it less as \u201ca thing we do\u201d and more as \u201ca part of who we are.\u201d Make engagement a priority for your firm and make it visible. Talk about it in company-wide meetings and encourage employees to hold each other accountable for building a better candidate experience.<\/span><\/p>\n<p><b>Appoint an Executive Sponsor<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Choose someone to be responsible for the launch of your candidate engagement initiative as well as the ongoing execution of your firm\u2019s candidate engagement strategy. Candidate engagement is a team effort, but appointing an individual sponsor to oversee your candidate engagement strategy is a powerful way to ensure accountability. This person should be a visible member of your organisation who can serve as the face of your candidate engagement initiative.<\/span><\/p>\n<p><b>Brand Your Candidate Engagement Plan to Build Excitement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Give your candidate engagement plan\u00a0its own name, and make it stick. Mention it in emails, meetings, conversations, and on your website. If a stranger were to visit your office for a day, would they hear anyone talk about candidate engagement? Would they know that your firm has a candidate engagement strategy in place? Get people talking about your candidate engagement efforts, and soon they&#8217;ll be embodying them.<\/span><\/p>\n<p><b>Set Aside Time for Engagement During the Working Week<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Time is a premium for recruiters, which makes it easy for less prioritised responsibilities to fall by the wayside. Many recruiters prioritise the candidates closest to the money and, in doing so, it\u2019s easy to disregard the more basic elements of candidate engagement. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reaching out to candidates at all stages of the deployment cycle is essential for creating the best candidate experience possible. Set aside a time during the week (Ex: Follow-ups every Friday at 2:30) to ensure that no candidates get neglected.<\/span><\/p>\n<p><b>Incentivise Success\u00a0<\/b><\/p>\n<p>There are many vital reasons to focus on candidate engagement. It creates brand ambassadors out of candidates who are passionate about your firm. It will help you win over more candidates, who have more leverage and more freedom to choose who they work with than ever before.<\/p>\n<p>But these reasons are often less tangible on an individual level. Incentives provide an immediate reason to support your engagement initiative. Create competitions that award recruiters and other team members for taking proactive steps towards communicating with candidates. A rewards structure is another reliable way to get buy-in from team members.<\/p>\n<p>Most importantly, incentives prove to your employees and to others that your commitment to candidate engagement isn&#8217;t just lip service. Rewarding actions that place an emphasis on candidate engagement signals that this is something your firm takes seriously. And candidates will notice.<\/p>\n<p><em><span><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your firm&#8217;s candidate engagement strategy all talk and no action? Take your candidate engagement strategy to the next level with these steps.<\/p>\n","protected":false},"author":141,"featured_media":58754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[584],"tags":[],"class_list":["post-58753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build Candidate Engagement Into Your Recruitment Agency&#039;s DNA | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"Is your recruitment agency&#039;s candidate engagement strategy all talk and no action? Take your candidate engagement strategy to the next level with these steps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-build-candidate-engagement-into-your-recruitment-agencys-dna\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build Candidate Engagement Into Your Recruitment Agency&#039;s DNA | Bullhorn UK\" \/>\n<meta property=\"og:description\" content=\"Is your recruitment agency&#039;s candidate engagement strategy all talk and no action? Take your candidate engagement strategy to the next level with these steps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-build-candidate-engagement-into-your-recruitment-agencys-dna\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-28T08:18:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-11T13:37:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/Blog-Image-15.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bob McHugh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bob McHugh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-build-candidate-engagement-into-your-recruitment-agencys-dna\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-build-candidate-engagement-into-your-recruitment-agencys-dna\/\"},\"author\":{\"name\":\"Bob McHugh\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#\/schema\/person\/b133f7a6bb70cf2a822d601b715d278c\"},\"headline\":\"How to Build Candidate Engagement into Your Recruitment Agency\u2019s DNA\",\"datePublished\":\"2020-02-28T08:18:27+00:00\",\"dateModified\":\"2020-03-11T13:37:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-build-candidate-engagement-into-your-recruitment-agencys-dna\/\"},\"wordCount\":532,\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-build-candidate-engagement-into-your-recruitment-agencys-dna\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/Blog-Image-15.png\",\"articleSection\":[\"Industry Trends &amp; Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-build-candidate-engagement-into-your-recruitment-agencys-dna\/\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-build-candidate-engagement-into-your-recruitment-agencys-dna\/\",\"name\":\"How to Build Candidate Engagement Into Your Recruitment Agency's DNA | Bullhorn UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-build-candidate-engagement-into-your-recruitment-agencys-dna\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-build-candidate-engagement-into-your-recruitment-agencys-dna\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/Blog-Image-15.png\",\"datePublished\":\"2020-02-28T08:18:27+00:00\",\"dateModified\":\"2020-03-11T13:37:43+00:00\",\"description\":\"Is your recruitment agency's candidate engagement strategy all talk and no action? 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Before joining Bullhorn, Bob spent five years at the digital marketing agency, Brafton, as a Social Media and Engagement Manager. He earned his bachelor's degree from Siena College and his MFA in writing from Emerson College. Bob can most commonly be found writing or turning things that aren't games into games.","url":"https:\/\/www.bullhorn.com\/uk\/blog\/author\/bobmchugh\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-build-candidate-engagement-into-your-recruitment-agencys-dna\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"Candidate Engagement\" title=\"DNA\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/Blog-Image-15.png\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Industry Trends &amp; Insights<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">How to Build Candidate Engagement into Your Recruitment Agency\u2019s DNA<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/58753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/comments?post=58753"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/58753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media\/58754"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media?parent=58753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/categories?post=58753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/tags?post=58753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}