{"id":58810,"date":"2017-03-24T06:35:15","date_gmt":"2017-03-24T10:35:15","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=58810"},"modified":"2019-03-01T21:23:21","modified_gmt":"2019-03-01T21:23:21","slug":"3-things-to-look-for-in-a-modern-recruitment-crm","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/3-things-to-look-for-in-a-modern-recruitment-crm\/","title":{"rendered":"3 Things to Look for in a Modern Recruitment CRM"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Choosing a CRM for your recruitment agency is a critically important decision, but it can also be an overwhelming one. Which features actually matter, and which are just white noise? These are the three most essential traits of a\u00a0<a href=\"https:\/\/www.bullhorn.com\/uk\/topics\/recruitment-crm\/\" target=\"_blank\">recruitment CRM<\/a> for gaining and sustaining a competitive advantage in today\u2019s market.<\/span><\/p>\n<h3><b>Automation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s time to do away with manual data entry. It\u2019s time-consuming, unreliable, and inconsistent. All recruitment agencies are engaged in the constant battle against time\u2014no recruiter or salesperson has ever complained about having too many hours in the day. It\u2019s no surprise, then, that it can be difficult to encourage employee buy-in for CRMs that require manual data entry. Your employees need to stay focused on building relationships; they don\u2019t have time to tell a CRM what they\u2019ve already done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A modern recruitment\u00a0<a href=\"https:\/\/www.bullhorn.com\/uk\/topics\/recruitment-crm\/\" target=\"_blank\">CRM<\/a> should automatically capture your team\u2019s interactions with customers. \u00a0What should automatic data capture look like? Great examples of automatic data capture can be found in fitness technology like the Fitbit. These devices revolutionised how people achieve their fitness goals by automatically capturing all of your physical activity and delivering insights which encourage you to reach your health and fitness goals. <\/span><span style=\"font-weight: 400;\">A recruitment CRM can operate in a similar way for agencies.<\/span><\/p>\n<h3><b>Predictive Intelligence<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Want to get ahead of the competition? The recruitment industry is a competitive and fast-moving one, and a reactionary approach won\u2019t cut it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s instructive to think of predictive intelligence in a CRM through the analogy of advancements in vehicle technology. Today\u2019s smartest cars take proactive action before accidents happen. Instead of developing a better airbag, automobile manufacturers have developed cars that alert you if you drift out of your lane and tell you if something\u2019s in your blind spot so you can avoid an accident.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your recruitment CRM should be proactive and prescriptive, too, suggesting the next best step\u00a0<\/span><span style=\"font-weight: 400;\">for your reps rather than simply serving as a historical data repository. While it\u2019s certainly helpful to track sent emails and total calls, predictive intelligence takes this knowledge to the next level and puts it to practical use. \u00a0A CRM with predictive intelligence can inform recruiters on which call to make and which relationships to direct their efforts.<\/span><\/p>\n<h3><b>Industry Expertise<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The recruitment sales model is unique to the sales model of every other industry. You aren\u2019t selling a product. And although clients purchase recruitment services, you ultimately deliver people. Interactions involving people are inherently more complex on both sides of the transaction and require a tool purpose-built to manage this complexity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A recruitment-specific CRM is designed to successfully deliver immediate value to your agency along with impactful results. General CRM solutions force you to either change your process to fit their model or over-invest and spend months or years customising a solution that hasn\u2019t been developed for a recruitment business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">General CRM solutions are powerful, but they\u2019re built to solve the needs of other industries. That forces you to invest in a great deal of functionality your agency will likely never use, while at the same time, not receiving the full scope of capabilities necessary to run a successful recruitment agency. General-purpose CRM systems just don\u2019t work the way recruitment consultants and recruiters do.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing a CRM for your recruitment agency is a critically important decision, but it can also be an overwhelming one. Which features actually matter, and which are just white noise? These are the three most essential traits of a\u00a0recruitment CRM for gaining and sustaining a competitive advantage in today\u2019s market. Automation It\u2019s time to do [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":58811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[585],"tags":[],"class_list":["post-58810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Things to Look for in a Modern Recruitment CRM | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"What matters in a modern recruitment CRM and what&#039;s simply white noise? These are the three most important things to look for in a CRM solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/3-things-to-look-for-in-a-modern-recruitment-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Things to Look for in a Modern Recruitment CRM | Bullhorn UK\" \/>\n<meta property=\"og:description\" content=\"What matters in a modern recruitment CRM and what&#039;s simply white noise? These are the three most important things to look for in a CRM solution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/uk\/blog\/3-things-to-look-for-in-a-modern-recruitment-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-24T10:35:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-01T21:23:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/Blog-Image-13.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bob McHugh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bob McHugh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/3-things-to-look-for-in-a-modern-recruitment-crm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/3-things-to-look-for-in-a-modern-recruitment-crm\/\"},\"author\":{\"name\":\"Bob McHugh\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#\/schema\/person\/b133f7a6bb70cf2a822d601b715d278c\"},\"headline\":\"3 Things to Look for in a Modern Recruitment CRM\",\"datePublished\":\"2017-03-24T10:35:15+00:00\",\"dateModified\":\"2019-03-01T21:23:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/3-things-to-look-for-in-a-modern-recruitment-crm\/\"},\"wordCount\":559,\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/3-things-to-look-for-in-a-modern-recruitment-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/Blog-Image-13.png\",\"articleSection\":[\"Tips, Tricks, and How-Tos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/3-things-to-look-for-in-a-modern-recruitment-crm\/\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/blog\/3-things-to-look-for-in-a-modern-recruitment-crm\/\",\"name\":\"3 Things to Look for in a Modern Recruitment CRM | Bullhorn UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/3-things-to-look-for-in-a-modern-recruitment-crm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/3-things-to-look-for-in-a-modern-recruitment-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/Blog-Image-13.png\",\"datePublished\":\"2017-03-24T10:35:15+00:00\",\"dateModified\":\"2019-03-01T21:23:21+00:00\",\"description\":\"What matters in a modern recruitment CRM and what's simply white noise? 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Before joining Bullhorn, Bob spent five years at the digital marketing agency, Brafton, as a Social Media and Engagement Manager. He earned his bachelor's degree from Siena College and his MFA in writing from Emerson College. Bob can most commonly be found writing or turning things that aren't games into games.","url":"https:\/\/www.bullhorn.com\/uk\/blog\/author\/bobmchugh\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/3-things-to-look-for-in-a-modern-recruitment-crm\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"Blog Image (13)\" title=\"Blog Image (13)\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/03\/Blog-Image-13.png\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Tips, Tricks, and How-Tos<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">3 Things to Look for in a Modern Recruitment CRM<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/58810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/comments?post=58810"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/58810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media\/58811"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media?parent=58810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/categories?post=58810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/tags?post=58810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}