{"id":58937,"date":"2017-05-08T06:40:47","date_gmt":"2017-05-08T10:40:47","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=58937"},"modified":"2019-11-12T16:48:22","modified_gmt":"2019-11-12T16:48:22","slug":"data-candidate-engagement","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/","title":{"rendered":"How to Use Data to Fuel Candidate Engagement: Consistency Counts"},"content":{"rendered":"

There’s never been a more important time to focus on the candidate experience. The way you engage with candidates impacts your brand\u2019s image, your ability to fill jobs, your client relationships\u2014and ultimately the success of your business.<\/p>\n

While there are several steps you can take to plan an effective <\/span>candidate engagement<\/span><\/a> strategy, how you choose to implement that strategy determines how successful you will be. <\/span><\/p>\n

To deliver the best possible candidate experience, you need to be consistent, personal, and you need to prioritise. In this blog series, I’ll explore the ways in which data allows you to enhance these core principles of a successful engagement strategy. First up: leveraging data to be more consistent.<\/span><\/p>\n

Concentrating on Consistency<\/b><\/h2>\n

In order to deliver a great customer experience, you need to be consistent in your outreach to candidates. Set a regular cadence of calls and emails to your candidate database, and hold yourself to it. <\/span><\/p>\n

But knowing where to start can be difficult. How often should you be emailing candidates? How often should you be calling candidates? This is where you can leverage the data you already have to help create a plan and stick to it.<\/span><\/p>\n

1) Determine a baseline<\/b><\/h3>\n

Look at your historical communication with candidates to see how frequently you\u2019ve been engaging with your candidate pool. See if you can uncover any trends – for example, is there an engagement method that most often leads to redeployments?<\/span><\/p>\n

2) Set targets\/goals<\/b><\/h3>\n

Decide how often you would like to call\/email candidates. Consider setting different frequency goals based on the type of candidate you\u2019re engaging with. Some segments you may want to consider are:<\/span><\/p>\n

A. Strong Performers
\n<\/strong>B. Currently Contracted
\n<\/strong>C. New Candidates<\/strong><\/p>\n

Track your progress<\/b><\/h3>\n

Hold yourself and your team to hitting your candidate engagement goals. Monitor your performance weekly to ensure that you\u2019re reaching out to the right candidates at the right frequency.<\/span><\/p>\n

Following through on these steps requires that you have visibility into both your candidate pool and your activities. If you have a reporting tool, consider setting up ongoing reports to keep track of your efforts. In this case, using data will not only hold you to your plan and keep you consistent, but it can also help you adjust that plan based on effectiveness, to ensure you hit your goals. <\/span>
\nStay tuned for our next post to learn more about how you can take action with data as you implement your candidate engagement strategy.<\/span><\/p>\n

For more information on the traits of a winning candidate engagement strategy, get the <\/span>Candidate Engagement ebook<\/a>.<\/span><\/p>\n\"candidate<\/a>\n","protected":false},"excerpt":{"rendered":"

There’s never been a more important time to focus on the candidate experience. The way you engage with candidates impacts your brand\u2019s image, your ability to fill jobs, your client relationships\u2014and ultimately the success of your business. While there are several steps you can take to plan an effective candidate engagement strategy, how you choose […]<\/p>\n","protected":false},"author":141,"featured_media":58939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[584],"tags":[],"class_list":["post-58937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights"],"acf":[],"yoast_head":"\nHow to Use Data to Fuel Candidate Engagement: Consistency Counts | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"Part 1 in a two-part series exploring the ways in which data enables you to deliver a top-notch candidate engagement strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Data to Fuel Candidate Engagement: Consistency Counts | Bullhorn UK\" \/>\n<meta property=\"og:description\" content=\"Part 1 in a two-part series exploring the ways in which data enables you to deliver a top-notch candidate engagement strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-08T10:40:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-12T16:48:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/05\/shutterstock_629861366.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bob McHugh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bob McHugh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/\"},\"author\":{\"name\":\"Bob McHugh\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#\/schema\/person\/b133f7a6bb70cf2a822d601b715d278c\"},\"headline\":\"How to Use Data to Fuel Candidate Engagement: Consistency Counts\",\"datePublished\":\"2017-05-08T10:40:47+00:00\",\"dateModified\":\"2019-11-12T16:48:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/\"},\"wordCount\":440,\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/05\/shutterstock_629861366.jpg\",\"articleSection\":[\"Industry Trends & Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/\",\"name\":\"How to Use Data to Fuel Candidate Engagement: Consistency Counts | Bullhorn UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/05\/shutterstock_629861366.jpg\",\"datePublished\":\"2017-05-08T10:40:47+00:00\",\"dateModified\":\"2019-11-12T16:48:22+00:00\",\"description\":\"Part 1 in a two-part series exploring the ways in which data enables you to deliver a top-notch candidate engagement strategy.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/#primaryimage\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/05\/shutterstock_629861366.jpg\",\"contentUrl\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/05\/shutterstock_629861366.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Candidate Engagement\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#website\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/\",\"name\":\"Bullhorn UK\",\"description\":\"Applicant Tracking & Recruiting Software\",\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bullhorn.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#organization\",\"name\":\"Bullhorn\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/09\/og-img.png\",\"contentUrl\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/09\/og-img.png\",\"width\":1200,\"height\":628,\"caption\":\"Bullhorn\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Bullhorn\/\",\"https:\/\/x.com\/Bullhorn\",\"https:\/\/www.instagram.com\/lifeatbullhorn\/?hl=en\",\"https:\/\/www.linkedin.com\/company\/bullhorn\",\"https:\/\/www.youtube.com\/channel\/UC-Rgm5YxtoxsvlCHy6KW3Ug\",\"https:\/\/en.wikipedia.org\/wiki\/Bullhorn,_Inc.\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#\/schema\/person\/b133f7a6bb70cf2a822d601b715d278c\",\"name\":\"Bob McHugh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a3d5daf8874986514b0b0157736732db550b1e4f8a974d3c2a688e38296317b8?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a3d5daf8874986514b0b0157736732db550b1e4f8a974d3c2a688e38296317b8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a3d5daf8874986514b0b0157736732db550b1e4f8a974d3c2a688e38296317b8?s=96&d=mm&r=g\",\"caption\":\"Bob McHugh\"},\"description\":\"Bob is the Senior Content Marketing Manager at Bullhorn. Before joining Bullhorn, Bob spent five years at the digital marketing agency, Brafton, as a Social Media and Engagement Manager. He earned his bachelor's degree from Siena College and his MFA in writing from Emerson College. Bob can most commonly be found writing or turning things that aren't games into games.\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/blog\/author\/bobmchugh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use Data to Fuel Candidate Engagement: Consistency Counts | Bullhorn UK","description":"Part 1 in a two-part series exploring the ways in which data enables you to deliver a top-notch candidate engagement strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/","og_locale":"en_US","og_type":"article","og_title":"How to Use Data to Fuel Candidate Engagement: Consistency Counts | Bullhorn UK","og_description":"Part 1 in a two-part series exploring the ways in which data enables you to deliver a top-notch candidate engagement strategy.","og_url":"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/","og_site_name":"Bullhorn UK","article_publisher":"https:\/\/www.facebook.com\/Bullhorn\/","article_published_time":"2017-05-08T10:40:47+00:00","article_modified_time":"2019-11-12T16:48:22+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/05\/shutterstock_629861366.jpg","type":"image\/jpeg"}],"author":"Bob McHugh","twitter_misc":{"Written by":"Bob McHugh","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/#article","isPartOf":{"@id":"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/"},"author":{"name":"Bob McHugh","@id":"https:\/\/www.bullhorn.com\/uk\/#\/schema\/person\/b133f7a6bb70cf2a822d601b715d278c"},"headline":"How to Use Data to Fuel Candidate Engagement: Consistency Counts","datePublished":"2017-05-08T10:40:47+00:00","dateModified":"2019-11-12T16:48:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/"},"wordCount":440,"publisher":{"@id":"https:\/\/www.bullhorn.com\/uk\/#organization"},"image":{"@id":"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/05\/shutterstock_629861366.jpg","articleSection":["Industry Trends & Insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/","url":"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/","name":"How to Use Data to Fuel Candidate Engagement: Consistency Counts | Bullhorn UK","isPartOf":{"@id":"https:\/\/www.bullhorn.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/#primaryimage"},"image":{"@id":"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/05\/shutterstock_629861366.jpg","datePublished":"2017-05-08T10:40:47+00:00","dateModified":"2019-11-12T16:48:22+00:00","description":"Part 1 in a two-part series exploring the ways in which data enables you to deliver a top-notch candidate engagement strategy.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/#primaryimage","url":"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/05\/shutterstock_629861366.jpg","contentUrl":"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/05\/shutterstock_629861366.jpg","width":1000,"height":667,"caption":"Candidate Engagement"},{"@type":"WebSite","@id":"https:\/\/www.bullhorn.com\/uk\/#website","url":"https:\/\/www.bullhorn.com\/uk\/","name":"Bullhorn UK","description":"Applicant Tracking & Recruiting Software","publisher":{"@id":"https:\/\/www.bullhorn.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bullhorn.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bullhorn.com\/uk\/#organization","name":"Bullhorn","url":"https:\/\/www.bullhorn.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bullhorn.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/09\/og-img.png","contentUrl":"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/09\/og-img.png","width":1200,"height":628,"caption":"Bullhorn"},"image":{"@id":"https:\/\/www.bullhorn.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Bullhorn\/","https:\/\/x.com\/Bullhorn","https:\/\/www.instagram.com\/lifeatbullhorn\/?hl=en","https:\/\/www.linkedin.com\/company\/bullhorn","https:\/\/www.youtube.com\/channel\/UC-Rgm5YxtoxsvlCHy6KW3Ug","https:\/\/en.wikipedia.org\/wiki\/Bullhorn,_Inc."]},{"@type":"Person","@id":"https:\/\/www.bullhorn.com\/uk\/#\/schema\/person\/b133f7a6bb70cf2a822d601b715d278c","name":"Bob McHugh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a3d5daf8874986514b0b0157736732db550b1e4f8a974d3c2a688e38296317b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a3d5daf8874986514b0b0157736732db550b1e4f8a974d3c2a688e38296317b8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a3d5daf8874986514b0b0157736732db550b1e4f8a974d3c2a688e38296317b8?s=96&d=mm&r=g","caption":"Bob McHugh"},"description":"Bob is the Senior Content Marketing Manager at Bullhorn. Before joining Bullhorn, Bob spent five years at the digital marketing agency, Brafton, as a Social Media and Engagement Manager. He earned his bachelor's degree from Siena College and his MFA in writing from Emerson College. Bob can most commonly be found writing or turning things that aren't games into games.","url":"https:\/\/www.bullhorn.com\/uk\/blog\/author\/bobmchugh\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/data-candidate-engagement\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"Candidate Engagement\" title=\"shutterstock_629861366\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/05\/shutterstock_629861366.jpg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Industry Trends & Insights<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">How to Use Data to Fuel Candidate Engagement: Consistency Counts<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/58937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/comments?post=58937"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/58937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media\/58939"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media?parent=58937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/categories?post=58937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/tags?post=58937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}