{"id":59144,"date":"2017-06-22T11:15:56","date_gmt":"2017-06-22T10:15:56","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=59144"},"modified":"2019-03-01T21:17:04","modified_gmt":"2019-03-01T21:17:04","slug":"causes-bad-candidate-experience","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/causes-bad-candidate-experience\/","title":{"rendered":"What Causes a Bad Candidate Experience?"},"content":{"rendered":"<p><i><span style=\"font-weight: 400\">This is the second of two articles that explores why candidate experience and candidate engagement are so crucial for recruitment agencies, what makes for a bad candidate experience, and how agencies can turn the tide and deliver a great candidate experience that drives business results. <\/span><\/i><a href=\"https:\/\/www.bullhorn.com\/uk\/blog\/2017\/05\/why-a-bad-candidate-experience-is-bad-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400\">Read part one<\/span><\/i><\/a><i><span style=\"font-weight: 400\">. <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">A bad candidate experience is bad for business. It\u2019s also, at a human level, bad form and disrespectful of the person looking for employment. With candidates increasingly commenting on sites like Glassdoor, cutting corners with candidate experience can result in decreased referrals and social media problems that impact the recruiter and employer. And given that increasing profitability and driving revenue top recruitment companys&#8217; priorities lists this year\u2014amidst an ongoing talent shortage\u2014it\u2019s no wonder why leading agencies are making some serious commitments to create great candidate experiences and engage candidates even better moving forward. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Given the ongoing talent shortage, it\u2019s no surprise that candidates have become more demanding. But objectively, what they want isn\u2019t unreasonable. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The candidate experiences begins\u00a0with the attraction and sourcing of talent. In this initial \u201cattract\u201d phase, candidates want to know the information they\u2019ll get reflects not only the work they\u2019ll do, but also the company and the environment in which they\u2019ll work, according to\u00a0<a href=\"http:\/\/www.thetalentboard.org\/press-releases\/talent-board-2016-north-american-candidate-experience-research-report-now-available\/\" target=\"_blank\" rel=\"noopener noreferrer\">Talent Board<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">During the recruiting process, candidates voice frustration with unclear application instructions and long applications. And they want more communication about the status of their application after it\u2019s been submitted. <\/span><\/p>\n<p><span style=\"font-weight: 400\">During the hiring process, candidates want to be prepared prior to interviews and know if they\u2019ll receive an offer after the interview, and if so, when. The lack of a feedback mechanism in the interview process and delayed or non-existent communications after a position\u2019s been filled are annoyances that consistently come up in candidate surveys. In fact, <\/span><span style=\"font-weight: 400\">lack of feedback and non-returned calls are among the biggest complaints candidates have about recruiters, according to<\/span> <span style=\"font-weight: 400\">talent acquisition news source <\/span><a href=\"https:\/\/www.eremedia.com\/tlnt\/the-4-biggest-complaints-candidates-have-about-recruiters\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400\">ERE Media<\/span><\/i><\/a><i><span style=\"font-weight: 400\">.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Failing to engage well with candidates throughout all of these phases can lead to a negative experience, but it goes beyond these phases. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The number of interactions your recruiters have with candidates before they even speak about a specific job opportunity is significant, so shortcomings or gaps in that experience, or failing to engage effectively with both passive and active candidates, can close the door on a possible opportunity before a candidate even considers it.<\/span><\/p>\n<h3><b>What Should You Do to Improve Candidate Engagement?<\/b><\/h3>\n<p><span style=\"font-weight: 400\">It\u2019s beyond the scope of an article to give you the full story on <\/span><a href=\"https:\/\/www.bullhorn.com\/uk\/blog\/2017\/03\/4-tips-for-putting-a-candidate-engagement-plan-into-action\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">how to improve your candidate engagement efforts<\/span><\/a><span style=\"font-weight: 400\">, but here are a few ideas to help get you started:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make the candidate experience and the way you engage your candidates a top priority at your agency.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Map out your entire candidate journey from end to end. Identify where you\u2019re strong and where you may have gaps. Then, pick one or two areas where an improvement can make a substantial impact.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Leverage advances in recruiting technology, including <\/span><a href=\"https:\/\/www.bullhorn.com\/uk\/blog\/2017\/03\/3-things-to-look-for-in-a-modern-recruitment-crm\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">predictive intelligence<\/span><\/a><span style=\"font-weight: 400\">, to help you not only find great candidates, but to also communicate in a personalised way that\u2019s both effective and efficient at scale. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ensure your team gives quick feedback to candidates on where they stand at the end of the recruiting process. Once a position has been filled, promptly let all candidates know the job is no longer available and encourage them to consider other positions in the future. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Check out <\/span><a href=\"https:\/\/www.bullhorn.com\/uk\/resources\/recruiters-guide-candidate-engagement\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Candidate_Engagement_eBook_UK&amp;LAD=Candidate_Engagement_eBook_UK&amp;utm_source=blog&amp;utm_medium=website\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">this guide<\/span><\/a><span style=\"font-weight: 400\"> for more ideas and tips on how your recruiters can engage candidates and create a great candidate experience. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Clearly, engaging candidates at each stage of the candidate journey is a critical must-do when it comes to delivering a great candidate experience. It\u2019s something you simply can\u2019t afford to not do well if you want to build a thriving, sustainable, and competitive agency. By providing an efficient, personalised candidate experience, recruiters can improve and extend their relationship with candidates and fill positions more quickly. Start by building the business case in your agency, and pick just a couple areas to focus on so you can begin delivering a better experience for your candidates and better results for your clients and your agency. <\/span><\/p>\n<p><em><span>There\u2019s never been a better or more vital time to focus on candidate engagement. <a href=\"https:\/\/www.bullhorn.com\/uk\/resources\/recruiters-guide-candidate-engagement\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Candidate_Engagement_eBook_UK&amp;LAD=Candidate_Engagement_eBook_UK&amp;utm_source=blog&amp;utm_medium=website\" target=\"_blank\" rel=\"noopener noreferrer\">Get the candidate engagement ebook<\/a> to discover whether you should focus more on candidate engagement, and if so, which processes and technology you can tap to support your efforts.<\/span><\/em><\/p>\n<a href=\"https:\/\/www.bullhorn.com\/uk\/resources\/recruiters-guide-candidate-engagement\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Candidate_Engagement_eBook_UK&amp;LAD=Candidate_Engagement_eBook_UK&amp;utm_source=blog&amp;utm_medium=website\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2017\/05\/candidateengagement.png\" alt=\"candidate engagement\" width=\"1350\" height=\"290\" class=\"alignleft wp-image-15563 size-full\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>This is the second of two articles that explores why candidate experience and candidate engagement are so crucial for recruitment agencies, what makes for a bad candidate experience, and how agencies can turn the tide and deliver a great candidate experience that drives business results. Read part one. A bad candidate experience is bad for [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":59146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[584],"tags":[],"class_list":["post-59144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Causes a Bad Candidate Experience? | Bullhorn<\/title>\n<meta name=\"description\" content=\"Delivering a great candidate experience is more crucial than ever. 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Before joining Bullhorn, Bob spent five years at the digital marketing agency, Brafton, as a Social Media and Engagement Manager. He earned his bachelor's degree from Siena College and his MFA in writing from Emerson College. 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