{"id":59929,"date":"2017-12-15T15:26:32","date_gmt":"2017-12-15T15:26:32","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=59929"},"modified":"2019-03-01T21:22:32","modified_gmt":"2019-03-01T21:22:32","slug":"social-media-recruitment","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/social-media-recruitment\/","title":{"rendered":"3 Ways to Make Social Media Work for Your Recruitment Agency"},"content":{"rendered":"<p>How do you view social media? An endless fountain of opportunity for your recruitment agency? A time-consuming obligation that provides little tangible value? Something you&#8217;re ignoring on the bet that it will eventually go away. Somewhere in between?<\/p>\n<p>Social media can be an incredibly valuable tool for recruitment agencies, but it&#8217;s all about how you use it. Here are three ways to use social media that can provide powerful positive results for your firm.<\/p>\n<h3><strong>Source Candidates\u00a0<\/strong><\/h3>\n<p>In a recent study, over 1400 recruitment professionals were recently asked to name the <a href=\"https:\/\/www.bullhorn.com\/uk\/resources\/top-sources-to-find-qualified-candidates-infographic\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Candidate_Sourcing_Infographic_UK&amp;LAD=Candidate_Sourcing_Infographic_UK&amp;utm_source=blog&amp;utm_medium=website\" target=\"_blank\" rel=\"noopener\">best source of qualified candidates<\/a>. They voted social media as the top source for finding new candidates (and they voted it the top source overall behind existing candidates from an ATS).<\/p>\n<p>If you want to get the most out of social sourcing, it&#8217;s worth taking the time to learn best practices. If you learn\u00a0the <a href=\"https:\/\/www.bullhorn.com\/uk\/resources\/straight-to-the-source-why-candidate-sourcing-matters\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Candidate_Sourcing_ebook_UK&amp;LAD=Candidate_Sourcing_ebook_UK&amp;utm_source=blog&amp;utm_medium=website\" target=\"_blank\" rel=\"noopener\">tools and tricks <\/a>for finding candidates on social and <a href=\"https:\/\/www.bullhorn.com\/blog\/2017\/11\/when-should-i-reach-out-to-candidates\/?utm_source=blog&amp;utm_medium=website\" target=\"_blank\" rel=\"noopener\">when to reach out to candidates on social<\/a>\u00a0(e.g., 9:00 to 10:00 AM on weekdays gets the best response rate on LinkedIn), it can go a long way towards finding quality candidates.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bullhorn.com\/uk\/resources\/straight-to-the-source-why-candidate-sourcing-matters\/?LS=Website&LSD=Blog_UK&LA=Candidate_Sourcing_ebook_UK&LAD=Candidate_Sourcing_ebook_UK&utm_source=blog&utm_medium=website\" class=\"btn btn-orange btn-lg\">Get <em>Straight to the Source: Why Candidate Sourcing Matters and Tips For Success<\/em><\/a><\/p>\n<h3><strong>Measure Candidate Satisfaction<\/strong><\/h3>\n<p><strong><em>Question:<\/em> <\/strong>Are your candidates happy with the service you\u00a0provide? <strong>Follow up question:<\/strong> How do\u00a0you know if your answer to your first question is accurate?<\/p>\n<p><span>Less than half (48 percent) of recruitment professionals surveyed in the\u00a0<\/span><a href=\"https:\/\/www.bullhorn.com\/uk\/resources\/2017-uk-recruitment-trends-report\/?LS=Website&amp;LSD=Blog_UK&amp;LA=2017_UK_Trends_Survey_Report&amp;LAD=2017_UK_Trends_Survey_Report&amp;utm_source=blog&amp;utm_medium=website\" target=\"_blank\" rel=\"noopener\"><span>2017 Trends Report<\/span><\/a><span>\u00a0consistently record candidate satisfaction. How can your firm improve candidate satisfaction if you don\u2019t know how you\u2019re doing and why you may be missing the mark?<\/span><\/p>\n<p><span>Recruitment\u00a0agencies that actively solicit candidate feedback\u2014the good, the bad, and the ugly\u2014are better positioned to generate positive word-of-mouth referrals and to build loyalty among talented professionals.<\/span><\/p>\n<p>And social media is one of the best ways to interact with your candidates. Whether through informal means\u2014interacting with candidates on LinkedIn and Twitter\u2014or by sending candidate satisfaction surveys to candidates on your social networks, social media is vital for putting your finger on the pulse of your candidates.<\/p>\n<h3><strong>Show Your Clients You&#8217;re an Industry Leader<\/strong><\/h3>\n<p>What&#8217;s the future of the recruitment industry? How can recruitment agencies thrive in an ever-changing business environment? These questions are part of a conversation that&#8217;s happening daily on sites like LinkedIn and Twitter. If you&#8217;re not a part of it, you may be missing out on vital developments in the industry.<\/p>\n<p>By participating in the conversation, you&#8217;re more likely to be up-to-date on the top trends impacting recruitment agencies. Additionally, you&#8217;ll gain free exposure for your company\u2014you might even end up on <a href=\"https:\/\/www.bullhorn.com\/blog\/2016\/10\/5-more-staffing-leaders-to-follow-on-twitter\/?utm_source=blog&amp;utm_medium=website\" target=\"_blank\" rel=\"noopener\">lists like this one<\/a>. (<em>Think you deserve to be on a list of industry leaders on Twitter? Tweet us at @BullhornUK for future consideration.<\/em>)<\/p>\n<hr \/>\n<p>Have any questions, comments, or suggestions for us? Find us on Twitter (<a href=\"https:\/\/twitter.com\/BullhornAPAC\" target=\"_blank\" rel=\"noopener\">AU<\/a>, <a href=\"https:\/\/twitter.com\/BullhornUK\" target=\"_blank\" rel=\"noopener\">UK<\/a>, <a href=\"https:\/\/twitter.com\/Bullhorn_NL\" target=\"_blank\" rel=\"noopener\">NL<\/a>, <a href=\"https:\/\/twitter.com\/BullhornDE\" target=\"_blank\" rel=\"noopener\">DE<\/a>, <a href=\"https:\/\/twitter.com\/Bullhorn\" target=\"_blank\" rel=\"noopener\">US<\/a>) or <a href=\"https:\/\/www.linkedin.com\/company\/bullhorn\">LinkedIn<\/a> and let us know!<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/twitter.com\/BullhornUK\" class=\"btn btn-orange btn-lg\">Follow Bullhorn on Twitter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can social media provide real value for recruitment agencies and consultants? Here are three ways to use social media to your advantage.<\/p>\n","protected":false},"author":141,"featured_media":59930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[585],"tags":[],"class_list":["post-59929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Tips for Recruitment Agencies | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"How can social media provide real value for recruitment agencies? Here are three ways to use social media to your recruitment agency&#039;s advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/social-media-recruitment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Tips for Recruitment Agencies | Bullhorn UK\" \/>\n<meta property=\"og:description\" content=\"How can social media provide real value for recruitment agencies? 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Before joining Bullhorn, Bob spent five years at the digital marketing agency, Brafton, as a Social Media and Engagement Manager. He earned his bachelor's degree from Siena College and his MFA in writing from Emerson College. Bob can most commonly be found writing or turning things that aren't games into games.","url":"https:\/\/www.bullhorn.com\/uk\/blog\/author\/bobmchugh\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/social-media-recruitment\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"Social Media Staffing\" title=\"Untitled design (95)\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/12\/Untitled-design-95.png\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Tips, Tricks, and How-Tos<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">3 Ways to Make Social Media Work for Your Recruitment Agency<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/59929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/comments?post=59929"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/59929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media\/59930"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media?parent=59929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/categories?post=59929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/tags?post=59929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}