{"id":59951,"date":"2017-12-19T18:52:40","date_gmt":"2017-12-19T18:52:40","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=59951"},"modified":"2019-03-01T21:19:53","modified_gmt":"2019-03-01T21:19:53","slug":"when-should-i-reach-out-to-candidates","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/when-should-i-reach-out-to-candidates\/","title":{"rendered":"When Should You Reach Out to Candidates?"},"content":{"rendered":"<p>Does\u00a0this scenario sound familiar? You craft an impeccable message to a would-be candidate. It&#8217;s personal, compelling, and well-researched. And the prospective candidate never even opens your message.<\/p>\n<p>It&#8217;s a frustrating experience, and while you probably won&#8217;t eliminate its occurrence\u00a0entirely, there are some steps you can take to reduce the frequency\u2014specifically by strategically selecting the time you reach out. In the\u00a0<a href=\"https:\/\/www.bullhorn.com\/uk\/toolkit-resources-to-help-you-attract-and-engage-candidates-lp\/?LS=Website&amp;LSD=Blog_UK&amp;LA=CandEngageKit_2017_UK&amp;LAD=CandEngageKit_2017_UK&amp;utm_source=website&amp;utm_medium=blogl&amp;utm_campaign=candengagekit_2017_uk\" target=\"_blank\" rel=\"noopener\">candidate engagement toolkit<\/a>, you&#8217;ll find the <a href=\"https:\/\/www.bullhorn.com\/uk\/toolkit-resources-to-help-you-attract-and-engage-candidates-lp\/?LS=Website&amp;LSD=Blog_UK&amp;LA=CandEngageKit_2017_UK&amp;LAD=CandEngageKit_2017_UK&amp;utm_source=website&amp;utm_medium=blogl&amp;utm_campaign=candengagekit_2017_uk\" target=\"_blank\" rel=\"noopener\">best time and day<\/a> to reach out to candidates. Read on below for some of the highlights.<\/p>\n<h3><strong>The Medium Matters<\/strong><\/h3>\n<p>When should you reach out to candidates? It depends on your method of communication. Are you reaching out by phone, email, LinkedIn, or another method? It makes an enormous difference.<\/p>\n<p>For example,<span>\u00a0Two major\u00a0<\/span><a href=\"https:\/\/www.sourcecon.com\/when-is-the-best-time-to-contact-a-candidate\/\" target=\"_blank\" rel=\"noopener\"><span>studies of email open rates\u00a0<\/span><\/a><span>found significantly higher response rates from candidates on the weekend, largely due to significantly less competition and a lower volume of emails. So the weekend is a safe bet, right? Not if you&#8217;re reaching out to candidates on LinkedIn.\u00a0InMails sent on Saturday are\u00a0<a href=\"https:\/\/business.linkedin.com\/talent-solutions\/blog\/linkedin-best-practices\/2015\/9-stats-that-will-help-you-write-better-linkedin-inmails\" target=\"_blank\" rel=\"noopener\">16 percent less likely<\/a>\u00a0to get a response than any other day of the week.\u00a0<\/span><\/p>\n<h3><strong>The Morning Is a Safe Bet<\/strong><\/h3>\n<p>While the day of the week differs greatly from medium to medium, the morning appears to be a good time to contact candidates regardless of your chosen method. Recruiters who send emails in the early morning (along with the evening) see the best response rate. For LinkedIn, 9:00 AM to 10:00 AM is the magic hour. By phone, 10:00 AM to 11:00 AM is your best bet. (Calls after 4:00 PM see the greatest drop-off.)<\/p>\n<h3><strong>The Content of Your Message Is the Most Important Factor<\/strong><\/h3>\n<p><span>When you send your email is important, but your content matters even more. Do you have an interesting subject line? Are your emails personalised? Are you hitting the right tone? <\/span><\/p>\n<p><span>Don&#8217;t just focus on the details of the position you may be trying to fill; use your initial message to build a relationship. Focus on what you have in common. Candidates are <a href=\"https:\/\/business.linkedin.com\/talent-solutions\/blog\/linkedin-best-practices\/2015\/9-stats-that-will-help-you-write-better-linkedin-inmails\" target=\"_blank\" rel=\"noopener\">more likely to respond to InMails<\/a> by recruiters who share a LinkedIn group or connection.<\/span><\/p>\n<p><em>Want more tips on when to reach out to candidates? Check out the\u00a0<a href=\"https:\/\/www.bullhorn.com\/uk\/toolkit-resources-to-help-you-attract-and-engage-candidates-lp\/?LS=Website&amp;LSD=Blog_UK&amp;LA=CandEngageKit_2017_UK&amp;LAD=CandEngageKit_2017_UK&amp;utm_source=website&amp;utm_medium=blogl&amp;utm_campaign=candengagekit_2017_uk\" target=\"_blank\" rel=\"noopener\">candidate engagement toolkit<\/a><\/em>\u00a0<em>for the best times to contact candidates and 8 other great resources designed to help you find and engage candidates.<\/em><br \/>\n<a href=\"https:\/\/www.bullhorn.com\/candidate-engagement-toolkit-lp\/?LS=WebsiteLSD=blog&amp;LA=CandEngageKit_2017&amp;LAD=CandEngageKit_2017&amp;utm_source=website&amp;utm_medium=blogl&amp;utm_campaign=candengagekit_2017\"><br \/>\n<\/a><a href=\"https:\/\/www.bullhorn.com\/uk\/toolkit-resources-to-help-you-attract-and-engage-candidates-lp\/?LS=Website&amp;LSD=Blog_UK&amp;LA=CandEngageKit_2017_UK&amp;LAD=CandEngageKit_2017_UK&amp;utm_source=website&amp;utm_medium=blogl&amp;utm_campaign=candengagekit_2017_uk\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/12\/1350x290_V2-1.png\" alt=\"passive candidates\" width=\"1350\" height=\"290\" class=\"aligncenter wp-image-59952 size-full\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When should you reach out to candidates? What time of the day? What day of the week? Here are some tips to make the most out of your messages.<\/p>\n","protected":false},"author":141,"featured_media":59953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[585],"tags":[],"class_list":["post-59951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When Should You Reach Out to Candidates? | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"When should you reach out to candidates? What time of the day? What day of the week? 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Before joining Bullhorn, Bob spent five years at the digital marketing agency, Brafton, as a Social Media and Engagement Manager. He earned his bachelor's degree from Siena College and his MFA in writing from Emerson College. Bob can most commonly be found writing or turning things that aren't games into games.","url":"https:\/\/www.bullhorn.com\/uk\/blog\/author\/bobmchugh\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/when-should-i-reach-out-to-candidates\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"Reach out to candidates\" title=\"Untitled design (81)\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/12\/Untitled-design-81.png\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Tips, Tricks, and How-Tos<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">When Should You Reach Out to Candidates?<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/59951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/comments?post=59951"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/59951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media\/59953"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media?parent=59951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/categories?post=59951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/tags?post=59951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}