{"id":60256,"date":"2018-04-10T15:20:01","date_gmt":"2018-04-10T14:20:01","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=60256"},"modified":"2019-03-01T21:27:35","modified_gmt":"2019-03-01T21:27:35","slug":"recruitment-trends","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/recruitment-trends\/","title":{"rendered":"Want to Improve Client Satisfaction? Don’t Ignore These Recruitment Trends"},"content":{"rendered":"

The majority (61 percent) of recruitment agencies expect increases in hiring needs in the coming year, according to the <\/span>2018 UK Recruitment Trends Report<\/span><\/a>. This reflects research seen in the latest KPMG CEO Outlook<\/span> report<\/span><\/a>,<\/span> which also finds 54 percent of UK business leaders remain confident about their growth prospects over the next three years. And given last June\u2019s snap election and Brexit adding to an already tense geopolitical environment, these results are perhaps more promising than at first glance. But what are the challenges for the year ahead? <\/span><\/p>\n

Unsurprisingly, the talent agenda is a key concern with 77 percent of CEOs saying they\u2019ll invest highly in people.KPMG\u2019s research found CEOs acknowledge that in an ever-evolving business environment, the people inside an organisation need to change just as quickly. <\/span><\/p>\n

Sourcing the right people with the right skills will be business critical. In fact, leaders anticipate spending nearly double on hiring over the next three years. So while this offers your agency the chance to win plenty of new business, how can you demonstrate that you have the skills and expertise that rival your competitors?<\/span><\/p>\n

The multigenerational workforce<\/b><\/h3>\n

With today\u2019s workforce comprising five distinct generations\u2014from new entrant<\/span> Gen Zers<\/span><\/a> through to the<\/span> silent generation<\/span><\/a>\u2014developing recruitment strategies that will resonate with each of these generations is no mean feat. As recruiters, you can play a pivotal role in developing campaigns that speak to the needs, desires, and priorities of each demographic in order to attract the right talent for your clients. Consequently, effective<\/span> candidate engagement<\/span><\/a> and<\/span> recruitment marketing<\/span><\/a> is more important than ever. <\/span><\/p>\n

Developing effective and targeted messaging is key, but communicating through the right channels is equally as important. According to the 2018 UK Recruitment Trends report, 18 percent of recruiters surveyed said they\u2019re using the phone less in favour of other platforms, with almost 60 percent preferring LinkedIn as their primary source of recruitment outreach. But these alternate platforms aren\u2019t used uniformly by candidates. The survey found that Gen Z candidates prefer texting, Millenials prefer email, and Gen X prefer phone communication, but none preferred conversing via LinkedIn. Also, new<\/span> research<\/span><\/a> suggests that those under 24 are quitting Facebook in favour other emerging platforms like SnapChat and Whisper, meaning that regularly reviewing where your clients\u2019 target talent pools hang out is a must. <\/span><\/p>\n

Building an inclusive and diverse workforce<\/b><\/h3>\n

KPMG\u2019s research reveals that diversity and an inclusive culture are major themes for today \u2019s business leaders and so there are real opportunities for recruitment agencies to act as strategic advisors to organisations looking at ways to attract diverse pools of talent. After all, we still have a long way to go. It\u2019s no secret that minority groups remain under-represented among the leadership teams of large organisations. <\/span><\/p>\n

Consequently, think about what more you can be doing to engage with diverse talent pools to present to your clients, and support them in their quest to become more inclusive. Create value-added content that gives examples of diversity best practices based on your experience with other clients, and have the confidence to question existing practices so you become seen as a trusted adviser rather than just a supplier.\u00a0\u00a0<\/span><\/p>\n

KPMG\u2019s research also highlights that a growing number of businesses are assessing suppliers\u2019 own levels of inclusivity, so you need to demonstrate you practice what you preach! How diverse is your own workforce and in what ways can you demonstrate an inclusive culture? It\u2019s all very well advising clients on their own strategies, but if you can\u2019t say the same for your own business you risk being left behind in today\u2019s competitive market.<\/span><\/p>\n

\n

Want more insight on the trends, priorities, and challenges recruitment pros say they\u2019re facing in the year ahead?\u00a0Read the full report<\/a>\u00a0and learn more about the opportunity that lies ahead for your agency in 2018.<\/span><\/i><\/p>\n\"recruitment<\/a>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The multigenerational workforce and diversity are top priorities for your clients, and they should be for your agency, too. <\/p>\n","protected":false},"author":197,"featured_media":60257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[584,585],"tags":[],"class_list":["post-60256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"\nRecruitment Trends that Matter for Client Satisfaction | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"The multigenerational workforce and diversity are top priorities for your clients, and they should be for your agency, too.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/recruitment-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recruitment Trends that Matter for Client Satisfaction | Bullhorn UK\" \/>\n<meta property=\"og:description\" content=\"The multigenerational workforce and diversity are top priorities for your clients, and they should be for your agency, too.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/uk\/blog\/recruitment-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-10T14:20:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-01T21:27:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2018\/04\/Untitled-design.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andy Ingham\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Ingham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/recruitment-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/recruitment-trends\/\"},\"author\":{\"name\":\"Andy Ingham\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#\/schema\/person\/d5b3212ae924fb077915aa840189ebde\"},\"headline\":\"Want to Improve Client Satisfaction? 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