{"id":60364,"date":"2018-06-05T09:17:51","date_gmt":"2018-06-05T08:17:51","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=60364"},"modified":"2019-03-01T21:27:33","modified_gmt":"2019-03-01T21:27:33","slug":"two-factors-recruiters-must-consider-to-keep-ahead-of-the-competition","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/two-factors-recruiters-must-consider-to-keep-ahead-of-the-competition\/","title":{"rendered":"Two Factors Recruiters Must Consider to Keep Ahead of the Competition"},"content":{"rendered":"

The majority (61 per cent) of recruitment firms expect increases in hiring needs in 2018, according to the <\/span>2018 UK Recruitment Trends Report<\/span><\/a>. This reflects research seen in the latest KPMG CEO Outlook <\/span>report<\/span><\/a>, which also finds 54 per cent of UK business leaders remain confident about their growth prospects over the next three years. And given last year\u2019s snap election and Brexit adding to an already tense geopolitical environment, these results are perhaps more promising than at first glance.<\/span><\/p>\n

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54% of UK business leaders confident in #recruitment growth prospects for the next three years<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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Unsurprisingly, the talent agenda is a key concern with 77 per cent of CEOs saying they\u2019ll invest highly in people. KPMG\u2019s research found CEOs acknowledge that in an ever-evolving business environment, the people inside an organisation need to change just as quickly. <\/span><\/p>\n

Sourcing the right people with the right skills will be business critical. In fact, leaders anticipate spending nearly double on hiring over the next three years. So while this offers your agency the chance to win plenty of new business, how can you demonstrate that you have the skills and expertise that rival your competitors? There are two key factors for you to keep in mind to maintain your competitive edge this year.\u00a0<\/span><\/p>\n

The multigenerational workforce<\/b><\/h3>\n

With today\u2019s workforce comprising five distinct generations\u2014from new entrant\u00a0<\/span>Gen Zers<\/span><\/a> through to the\u00a0<\/span>silent generation<\/span><\/a>\u2014developing recruitment strategies that will resonate with each of these generations is no mean feat. As recruiters, you can play a pivotal role in developing campaigns that speak to the needs, desires, and priorities of each demographic in order to attract the right talent for your clients. Consequently, effective\u00a0<\/span>candidate engagement<\/span><\/a> and\u00a0<\/span>recruitment marketing<\/span><\/a> is more important than ever.<\/span><\/p>\n

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Today’s multigenerational workforce means #candidate engagement and #recruitment marketing is key<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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Developing effective and targeted messaging is key, but communicating through the right channels is equally as important. According to the 2018 UK Recruitment Trends Report, 18 per cent of recruiters surveyed said they\u2019re using the phone less in favour of other platforms, with almost 60 per cent preferring LinkedIn as their primary source of recruitment outreach.<\/span><\/p>\n

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60% of #recruiters prefer #LinkedIn to using the phone as their main outreach source<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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But these alternate platforms aren\u2019t used uniformly by candidates. The survey found that Gen Z candidates prefer texting, Millenials prefer email, and Gen X prefer phone communication, but none preferred conversing via LinkedIn. Also, new\u00a0<\/span>research<\/span><\/a> suggests that those under 24 are quitting Facebook in favour other emerging platforms, meaning that regularly reviewing where your clients\u2019 target talent pools hang out is a must. <\/span><\/p>\n

Building an inclusive and diverse workforce<\/b><\/h3>\n

KPMG\u2019s research reveals that diversity and an inclusive culture are major themes for today\u2019s business leaders and so there are real opportunities for recruitment firms to act as strategic advisors to organisations looking at ways to attract diverse pools of talent. After all, we still have a long way to go. It\u2019s no secret that minority groups remain under-represented among the leadership teams of large organisations. <\/span><\/p>\n

Consequently, think about <\/span>what more you can be doing to engage with diverse talent pools<\/span><\/a> to present to your clients, and support them in their quest to become more inclusive. Create value-added content that gives examples of diversity best practices based on your experience with other clients, and have the confidence to question existing practices so you become seen as a trusted adviser rather than just a supplier.<\/span><\/p>\n

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#Recruitment partners today are expected to act as trusted advisors for clients, not just suppliers<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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KPMG\u2019s research also highlights that a growing number of businesses are assessing suppliers\u2019 own levels of inclusivity, so you need to demonstrate you practice what you preach. How diverse is your own workforce and in what ways can you demonstrate an inclusive culture? It\u2019s all very well advising clients on their own strategies, but if you can\u2019t say the same for your own business you risk being left behind in today\u2019s competitive market.<\/span><\/p>\n

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Interested in keeping abreast of the latest UK recruitment trends and innovations? <\/span><\/i>Engage London 2018<\/span><\/i><\/a> is only a few months away, why not register your interest and save a place today.<\/span><\/i><\/p>\n\"Bullhorn<\/a>\n","protected":false},"excerpt":{"rendered":"

The majority (61 per cent) of recruitment firms expect increases in hiring needs in 2018, according to the 2018 UK Recruitment Trends Report. This reflects research seen in the latest KPMG CEO Outlook report, which also finds 54 per cent of UK business leaders remain confident about their growth prospects over the next three years. […]<\/p>\n","protected":false},"author":178,"featured_media":60365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[584,585],"tags":[344,72,261,149,555,264],"class_list":["post-60364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights","category-tips-tricks-and-how-tos","tag-client-relationship-management","tag-recruitment","tag-recruitment-trends","tag-relationship-management","tag-trends","tag-uk-recruitment"],"acf":[],"yoast_head":"\nTwo Factors to Keep Recruiters Ahead of the Competition | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"The majority of recruiters expect an increase in hiring needs in 2018. 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