{"id":61050,"date":"2018-08-03T16:46:29","date_gmt":"2018-08-03T15:46:29","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=61050"},"modified":"2019-03-01T21:24:02","modified_gmt":"2019-03-01T21:24:02","slug":"the-power-of-people-the-top-takeaways-from-art-papas-engage-keynote-2","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/the-power-of-people-the-top-takeaways-from-art-papas-engage-keynote-2\/","title":{"rendered":"The Power of People: Top Takeaways from Art Papas\u2019 Engage Keynote"},"content":{"rendered":"
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Professionals in the staffing and recruiting industry have an incredibly important role. You transform lives every day. So does the word “staffing” or “recruitment” actually best describe the important and very powerful work you really do?<\/p>\n

The theme at Engage 2018 this year is all about the Power Of People, and Bullhorn CEO and founder Art Papas’ keynote was about the power of words. He reminded the audience that people have ruined their careers by choosing the wrong words to speak (or tweet!). But words can also work to your advantage if you choose the right ones.<\/p>\n

For example, not many people are familiar with the name Paul Hewson, but he goes by another name that you\u2019ll probably know: Bono.<\/p>\n

Anyone know Stefani Germanotta? Lady Gaga is much better. \u201cYou get the point,\u201d he said. \u201cLabels do matter, but not just for superstars; they matter for companies, too.\u201d<\/p>\n

When you need to do a web search, do you use the BackRub search engine? That was Google\u2019s original name.<\/p>\n

“What do you do for a living?”<\/h3>\n

Words matter in the recruitment industry, too. When you\u2019re at a cocktail party and someone asks what you do for a living, it\u2019s usually right after they\u2019ve told you that they cure cancer or something else very impressive, he joked. If you reply that you work in recruitment, you might see them hesitate because they don\u2019t know what it is, they have a preconceived idea of what it is, or they simply think it sounds mundane. Companies need staff and you provide it, but that\u2019s not really what you do \u2014 what you do is so much more complex, and Papas doesn\u2019t think the word \u201cstaffing\u201d does it justice.<\/p>\n

\u201cI talk to people who say they didn\u2019t get into recruitment as a career path but now that they\u2019re doing it, they love it,\u201d Papas said. \u201cThey love changing someone\u2019s life for the better, but does the word \u2018staffing\u2019 or \u2018recruiting\u2019 capture the power of what you do?\u201d<\/p>\n

Even people who work in this industry don\u2019t agree on the best descriptor. Papas referenced The American Staffing Association who surveyed members on the best description of the industry. The results were all over the map:<\/p>\n