{"id":61276,"date":"2018-10-19T14:18:28","date_gmt":"2018-10-19T13:18:28","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=61276"},"modified":"2019-12-06T14:26:01","modified_gmt":"2019-12-06T14:26:01","slug":"improve-seo-on-your-recruitment-website","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/improve-seo-on-your-recruitment-website\/","title":{"rendered":"10 Quick Ways To Improve SEO On Your Recruitment Website"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">Pushing your website up the search rankings has a huge impact on the amount of website traffic you receive. Less than 10 per cent of users click through to page two of search results. Volcanic&#8217;s Global Marketing Director, Alison Dwyer,\u00a0<\/span><span style=\"font-weight: 400;\">explains how to maximise your performance. <\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Most recruitment businesses are looking to improve their SEO performance as it\u2019s considered the most important aspect when attracting candidates and clients. To support your SEO strategy, it\u2019s essential to get your content right. In this blog, we share our top 10 tips to help recruiters rethink their content strategy so it performs well on Google.<\/span><\/p>\n<h3><b>1. Use SEO friendly URLs<\/b><\/h3>\n<p>We recommend using <a href=\"https:\/\/www.accrisoft.com\/blog\/what-are-human-readable-urls\/\" target=\"_blank\" rel=\"noopener noreferrer\">human-readable<\/a> SEO friendly URLs, i.e. making the URL one that is easily understood by those reading, e.g. &#8220;<span style=\"font-weight: 400;\">www.volcanic.co.uk\/seo-top-tip&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend keeping them short if you can, as it is thought that Google ranks short URLs better<\/span><\/p>\n<h3><b>2. Use keywords in titles<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A keyword is a word or short phrase describing the contents of a webpage. Using a keyword is an essential factor in on page SEO. Having keywords in the title of your content will provide more weight to your article or page, delivering better results.<\/span><\/p>\n<h3><b>3. Add modifiers to your title<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Modifiers are words that you add to your main keyword to produce more specific longtail keywords. A modifier may describe the who, what, how, why or where of a piece of content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some examples include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Adjectives &#8211; best, top, coolest etc<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Questions &#8211; best ways to, how to get more<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Modifiers are a great way to highlight the importance of content. For example \u2018The best SEO guide for recruiters\u2019 is both more likely to get noticed and have a positive effect on SEO.<\/span><\/p>\n<h3><b>4. Add a H1 header to your blog<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An H1 is an HTML tag that indicates a heading on your website. A HTML tag is a piece of code that tells your web browser how to display the content. Including a H1 is is more than just a styling issue. When a search engine visits a page, that page should have a single H1 header &#8211; more than one is bad as it confuses the search engine. A H1 will typically be the title of your blog.<\/span><\/p>\n<h3><b>5. Use subheadings with H2 tags<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">HTML has six different heading tags ranging from H1 to H6. Use subheadings with H2 tags to reinforce messages and to include your target keywords. Unlike H1s, you can use subheadings to frame content. See the below blog example:<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2018\/10\/Volcanic-H1-H2.png\" alt=\"Recruitment SEO Tips\" width=\"501\" height=\"580\" class=\"size-full wp-image-61278 aligncenter\" \/>\n<h3><b>6. Add images and video<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Using image or video is a compelling way to engage with your audience. Adding these can significantly improve the dwell time (the time people spend on your site) leading to better ranking. When adding image and video, don\u2019t forget to use image alt text (including the target keyword when appropriate). Alt text helps search engines to understand what an image is about.<\/span><\/p>\n<h3><b>7. Text and keyword placement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s lots of advice around when and how keywords should be used within your content. The best advice is to include your target keywords in a natural English way within the first 100 words. Opinion varies over the length of articles but, as a guide, a blog should be at least 220 words long. Make sure your keyword appears at least once in the body of the post (though not more than four times, as Google will consider this keyword stuffing and you could rank lower as a result). Remember the longer the content, the longer the time a person will spend on site.<\/span><\/p>\n<h3><b>8. Include links (outbound and internal)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Focus on creating good links from valuable sources such as related blogs or publications. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using outbound links to related pages gives content relevance to Google. It has been proven that pages with outbound links outperform pages without them. It\u2019s also beneficial to add two to three internal links that show reference points to the page.<\/span><\/p>\n<h3><b>9. Boost site speed<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pagespeed is used within Google as a ranking mechanism. This is the time it takes for the user\u2019s web browser to display the page after they requested it. Here are some quick tips for reducing loading time:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Reduce image size<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Minimise JavaScript<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Use caching<\/span><\/li>\n<li>Prioritise media on mobile<\/li>\n<\/ul>\n<h3><b>10. Add structured data to your job listings<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Adding structured data to your job post content will help them rank highly in search in the Google For Jobs landscape. Getting your strategy right from the start, with the support of your website provider, will help you succeed.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">For further information on building a successful content strategy to improve your SEO, download the Volcanic <\/span><a href=\"https:\/\/content.volcanic.co.uk\/download-a-recruiters-guide-to-seo-1\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Recruiter\u2019s Guide to SEO.<\/span><\/a><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">The Volcanic SaaS model provides an easy-to-buy, risk-free, GDPR-compliant web platform, with 30-day contracts guaranteeing no tie-ins, no upfront investment and a simple monthly fee. For more information visit their <\/span><a href=\"https:\/\/www.bullhorn.com\/marketplace\/volcanic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Bullhorn partner page<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/em><\/p>\n<hr \/>\n<p><span>Do you have some\u00a0more nifty industry insights and predictions for the future of recruiting? Take our\u00a0<\/span><a href=\"https:\/\/www.surveymonkey.com\/r\/BlogUK\" target=\"_blank\" rel=\"noopener noreferrer\">2019 recruitment trends survey<\/a><span>\u00a0today and be entered to win an Amazon voucher!<\/span><\/p>\n<a href=\"https:\/\/www.surveymonkey.com\/r\/BlogUK\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2018\/10\/UKI-Trends-2019LinkedIn-Banner-A-V1.png\" alt=\"Recruitment Trends \" width=\"646\" height=\"221\" class=\"size-full wp-image-61240 aligncenter\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Volcanic&#8217;s Global Marketing Director, Alison Dwyer,\u00a0explains how to maximise your SEO performance, improve traffic to your recruitment website, pushing it up the search rankings.<\/p>\n","protected":false},"author":291,"featured_media":61277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[584,585],"tags":[389,72,123,288,555,264],"class_list":["post-61276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights","category-tips-tricks-and-how-tos","tag-marketing","tag-recruitment","tag-recruitment-software","tag-seo","tag-trends","tag-uk-recruitment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Quick Ways To Improve SEO On Your Recruitment Website - Bullhorn UK<\/title>\n<meta name=\"description\" content=\"Improving SEO performance is one of the top ways to attract candidates and clients. 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