{"id":61281,"date":"2018-10-23T17:09:05","date_gmt":"2018-10-23T16:09:05","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=61281"},"modified":"2019-03-01T21:18:58","modified_gmt":"2019-03-01T21:18:58","slug":"3-reasons-you-should-be-texting-your-candidates","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/3-reasons-you-should-be-texting-your-candidates\/","title":{"rendered":"3 Reasons You Should Be Texting Your Candidates"},"content":{"rendered":"

As a recruitment professional, you know <\/span>engaging candidates<\/span><\/a> is a pretty big deal. But are you using every tool in your arsenal? Texting candidates is a powerful way to communicate with candidates by their preferred method. Still need convincing? Bullhorn <\/span>marketplace partner<\/span><\/a> TextUs<\/span><\/a> recently put together a compelling collection of stats that make the case for incorporating texts in your communication strategy. Here are some of the highlights.<\/span><\/p>\n

It\u2019s what candidates want<\/b><\/h3>\n

One of the keys to providing an incredible candidate experience is to give candidates what they want, and candidates want the option to communicate by text. <\/span>Nine out of ten people<\/span><\/a> expect to be able to communicate through SMS or a messaging app. Texting is also the highest-rated channel by customer satisfaction, beating out communication by phone and Facebook.<\/span><\/p>\n

The difference between 90 minutes and 90 seconds<\/b><\/h3>\n

Every minute counts, so how do you make the most of the precious few you have? If time is a priority, texting a candidate can generate a much faster response time than through a traditional email. While people on average take 90 minutes to respond to an email, they take closer to <\/span>90 seconds<\/span><\/a> to respond to a text. <\/span><\/p>\n

\"Text<\/a>

Image credit: TextUs<\/p><\/div>\n

You\u2019ll increase your open rate<\/b><\/h3>\n

Is there anything more frustrating than when communication suddenly goes silent? <\/span>The problem might be in the method you\u2019re using to <\/span>reach out to a candidate<\/span><\/a>. While emails response rates are very sensitive to the time and day you send them, text messages have the highest open rate across the board: <\/span>Ninety-eight percent of texts gets opened<\/span><\/a>.<\/span><\/p>\n

\n

Want more tips for engaging candidates? Check out the Recruiter’s\u00a0Guide to Candidate Engagement<\/a> for great resources designed to help you find candidates and provide a great experience.<\/em>
\n<\/a><\/p>\n\"passive<\/a>\n","protected":false},"excerpt":{"rendered":"

Want happier candidates, faster response rates, and better communications? It’s time to consider texting your candidates.<\/p>\n","protected":false},"author":141,"featured_media":61283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[584],"tags":[],"class_list":["post-61281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights"],"acf":[],"yoast_head":"\n3 Reasons Recruiters Should Text Candidates | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"Want happier candidates, faster response rates, and better communications? 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