{"id":63504,"date":"2021-01-08T09:00:31","date_gmt":"2021-01-08T09:00:31","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=63504"},"modified":"2021-02-08T14:54:44","modified_gmt":"2021-02-08T14:54:44","slug":"recruitment-job-posting-and-distribution-process","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/recruitment-job-posting-and-distribution-process\/","title":{"rendered":"Your Job Posting and Distribution Process: Define, Review, or Refine Your Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Job postings have been around for a long time, and they\u2019ve come a long way. From the days of classified newspaper advertisements to modern-day online job boards, job postings have always been a key part of candidate discovery.\u00a0 At present, there are thousands of online job boards ranging from free to premium, local to global, traditional to niche, and they are only growing in number.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to maximise their ability to acquire talent, most organisations prefer to post their job openings on multiple job boards. Once a manual process, today, most staffing companies are using or moving towards an automated posting process that leverages a job distribution platform. An automated job posting process offers increased visibility, centralised management, improved time to fill, and intelligent ROI.<\/span><\/p>\n<h3><b>Most job distribution platforms are third-party applications that manage:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0The flow of job postings from the organisation&#8217;s system of record to the various job boards that they have contracts with.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0The flow of candidates (applying to the various postings) back into the organisation&#8217;s system of record.<\/span><\/li>\n<\/ul>\n<h3><b>The typical workflow of an automated job posting process is as follows:\u00a0<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A job is identified in the system of record and pushed (via an API based integration and easy to use interface) over to the job distribution platform.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Job distribution platform pushes the jobs (via XML feed or API based integrations) over to the various premium job boards that the organisation has contracts with and also to many additional free job boards.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The posts become active on the various job boards and available for candidate applications.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As candidates apply, the job board forwards the applicant details (candidate resume, contact, and relevant information) to the job distribution platform.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The job distribution platform, in turn, forwards the candidate details to the parser associated with the system of record.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The parser parses the candidate record and attaches it to the job within the system of record.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Appropriate people are notified about the new applicant, and candidate engagement is initiated.<\/span><\/li>\n<\/ol>\n<h3><strong>Staffing companies typically select the job distribution platform based on:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integration capabilities with the system of record<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ease of use<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time to post and fill<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accuracy of candidate and source capture<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once the integration is set up, the third-party platform manages the flow of jobs and candidates between the job boards and the system of record.\u00a0\u00a0<\/span><\/p>\n<h2><b>Job posting focus areas for staffing companies<\/b><\/h2>\n<p>Here are some areas where it makes sense to invest the most time and\u00a0 resources:<\/p>\n<h3><b>Selection of job boards to participate with the job distribution platform<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Choose only those boards that will leverage the complete cycle of the automated process.\u00a0 Some social boards and corporate boards are better managed via direct integration with the system of record.\u00a0 Carefully review each piece of the automated process for each board that is being integrated, as minor adjustments often help with significant optimisation.<\/span><\/p>\n<h3><b>Establish clear roles and responsibilities\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Choose between a centralised posting team controlling the entire process or individual recruiters managing the process.<\/span><\/p>\n<h3><b>Ensure jobs identified for postings have accurate formatting and details<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All important fields (which map to the job boards search engine) must be populated\u2014job title, job location, job categorisation, job description, jobs skills, etc.\u2014the format should be appealing, HTML tags should not be present.<\/span><\/p>\n<h3><b>Ensure the process optimises both the 30-day postings and the slot postings<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Strategically manage the expiration, refresh, and switch of postings.<\/span><\/p>\n<h3><b>Establish a parser management process\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Monitor parser backlogs and queues, parser failures, and parser field capture.<\/span><\/p>\n<h3><b>Institute a recruiter notification and candidate engagement process<\/b><\/h3>\n<p><b> <\/b><span style=\"font-weight: 400;\">Recruiters should be notified when candidate applications come into the system of record to engage with candidates immediately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of whether staffing companies are leveraging a\u00a0 job distribution platform for the first time or whether they are adding a new job board to an established job distribution process, it&#8217;s imperative to define, review or refine their workflow and strategy.\u00a0 Otherwise, as with many established processes in today&#8217;s rapidly evolving digital world\u2014what got you here won&#8217;t get you there.<\/span><\/p>\n<hr \/>\n<p><span><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/wp-content\/uploads\/2020\/03\/Aparna-Bagri-headshot.jpg\" alt=\"\" width=\"71\" height=\"110\" class=\" wp-image-68889 alignleft\" \/>About the author:<\/strong> Aparna Bagri, the founder of Datavine, is a senior leader and technology professional with over 20 years of work experience.\u00a0\u00a0<\/span><span>A technology enthusiast, Aparna is always excited to discuss, learn, and share innovative strategies that organisations in the staffing, recruiting, and workforce industry use to support their goals, people, culture, and routines.\u00a0 Feel free to connect with her on <a href=\"https:\/\/www.linkedin.com\/in\/aparna-bagri-46b1065\" data-ol-has-click-handler=\"\">LinkedIn<\/a>.\u00a0<\/span><\/p>\n<hr \/>\n<p><span><i>Want to read more about the topics that matter most to staffing professionals? Subscribe to the\u00a0<a href=\"https:\/\/www.bullhorn.com\/uk\/subscribe-to-blog\/?LS=Website&amp;LSD=Blog&amp;LA=Bullhorn_Subscribe&amp;LAD=Bullhorn_Subscribe&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=bullhorn_subscribe\" data-ol-has-click-handler=\"\">Bullhorn Blog<\/a> for news, tips, interviews, trends, and more.<\/i><\/span><\/p>\n<h3><b><a href=\"https:\/\/www.bullhorn.com\/uk\/subscribe-to-blog\/?LS=Website&amp;LSD=Blog&amp;LA=Bullhorn_Subscribe&amp;LAD=Bullhorn_Subscribe&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=bullhorn_subscribe\" data-ol-has-click-handler=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/1agb93314bcf1knhv22id9u9-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/NA_V1.png\" alt=\"Healthcare Staffing Trends\" width=\"1350\" height=\"290\" class=\"aligncenter wp-image-62350 size-full\" \/><\/a><\/b><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Learn more about how an automated job posting process offers increased visibility, centralised management, and improved time to fill.<\/p>\n","protected":false},"author":357,"featured_media":63505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[585],"tags":[],"class_list":["post-63504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Job Posting and Distribution Process Strategy | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"Learn more about how an automated job posting process offers increased visibility, centralised management, and improved time to fill.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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She started her career as a software developer and over the years has consulted with a variety of firms ranging from startups to Fortune 100 companies. She has strong experience working with organizations in the Staffing and Workforce industry, helping them leverage and optimize their use of technology to drive human-centered and data-driven decision making. Results are improved productivity and a closer connect with their clients, candidates and employees. A technology enthusiast, Aparna is always excited to discuss, learn and share innovative strategies that organizations in the staffing, recruiting, and workforce industry use to support their goals, people, culture and routines. Feel free to connect with her on LinkedIn at https:\/\/www.linkedin.com\/in\/aparna-bagri-46b1065","url":"https:\/\/www.bullhorn.com\/uk\/blog\/author\/aparnabagri\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/recruitment-job-posting-and-distribution-process\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"job postings\" title=\"shutterstock_525158854\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2020\/04\/shutterstock_525158854.jpg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Tips, Tricks, and How-Tos<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">Your Job Posting and Distribution Process: Define, Review, or Refine Your Strategy<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/63504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/users\/357"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/comments?post=63504"}],"version-history":[{"count":2,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/63504\/revisions"}],"predecessor-version":[{"id":70858,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/63504\/revisions\/70858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media\/63505"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media?parent=63504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/categories?post=63504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/tags?post=63504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}