{"id":63755,"date":"2022-08-31T09:00:57","date_gmt":"2022-08-31T08:00:57","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=63755"},"modified":"2022-08-31T20:03:16","modified_gmt":"2022-08-31T19:03:16","slug":"5-tips-recruiting-email-subject-lines","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/5-tips-recruiting-email-subject-lines\/","title":{"rendered":"5 Tips for Writing Perfect Recruiting Email Subject Lines"},"content":{"rendered":"

First impressions count. A firm handshake, a friendly smile, a well-pressed shirt, the freshest of underwear; all of these shallow and inconsequential things contribute positively to how others perceive you. Despite what your grandma said, books are inevitably judged by their covers.<\/p>\n

But in the crazy, mixed-up digital world of today, first impressions are being made in person less and less. Instead, they\u2019re sent into the ether as a sequence of zeros and ones. As a recruiter, you\u2019re digitally introducing yourself daily \u2013 when you\u2019re in the business of linking people with people, it\u2019s just part of the job. And email is now the conduit through which most of these introductions flow.<\/p>\n

Your recruiting email subject line is that first impression. It\u2019s the cover of your book. It\u2019s the pressed shirt and the wry smile. Over one-third of your email recipients will decide whether or not to open your email based on that little piece of text alone.<\/p>\n

So how do you ensure your digital handshake is just as enticing as the physical version?<\/p>\n

1) Be Clear, Impactful, and Succinct<\/strong><\/h3>\n

The ideal recruiting email subject lines will be a combination of clear, impactful, and succinct. It will outline why the recipient should open the email, get them excited about doing so, and convey this distinct and exciting message in as few words as possible. It may seem like an impossible combination, but keeping these attributes top of mind is key to getting your email opened and your message read.<\/p>\n

Let\u2019s break it down.<\/p>\n

Why clarity? Murky or misleading headlines will get your email sent straight to the trash bin. Getting marked as SPAM can ruin your reputation- preventing future emails from reaching candidate inboxes.<\/p>\n

How do you make an impact? Being impactful is all about being personal and standing out from a crowded, noisy inbox. Stay away from generic subject lines and think about providing a memorable twist. For instance, consider testing a friendly emoji and see how it impacts your open rates:<\/p>\n\"recruiting\n

Finally, why so short? Well, according to the email deliverability experts at Return Path, recipients are most likely to\u00a0read email subject lines<\/a>\u00a0that stay between 61 and 70 characters.<\/p>\n

As an example, consider a short, engaging subject line like, \u201cCan we grab coffee?\u201d vs. a long, roundabout way of saying the same thing:<\/p>\n

Short & Sweet:<\/strong><\/p>\n\"recruiting\n

Too Wordy:<\/strong><\/p>\n\"\"\n

The short and sweet version is easier to digest and entices the recipient to open that email to learn more about what\u2019s being proposed.<\/p>\n

2)\u00a0Keep It Relevant<\/strong><\/h3>\n

Why should the recipient care about your email? What\u2019s in it for them specifically? In the recruiting game, this question is a simple one to answer when offering open positions to relevant candidates but can be harder to answer if you\u2019re looking to engage with job seekers in your database<\/a> \u2013 perhaps as part of a greater\u00a0candidate engagement plan<\/a>. Ensure you use keywords relevant to the specific candidate you\u2019re emailing. Alternative job titles and industry-specific terms will convey a sense of knowledge and understanding regarding the recipient\u2019s unique situation.<\/p>\n

An obtuse headline, like \u201cNew marketing positions\u201d may or may not be relevant to your marketing candidate. In an inbox full of other priorities, it probably won\u2019t get the attention it deserves. Instead, try a subject line that speaks specifically to the candidate\u2019s toolset and experience.<\/p>\n

Highly Relevant:<\/strong><\/p>\n

\"\"
\nToo Vague:<\/strong><\/p>\n\"\"\n

3)\u00a0 \u00a0 \u00a0 Use These Handy Subject Line Enhancing Statistics<\/strong><\/h3>\n

Some studious souls have done the email subject line effectiveness research for you and have found the following statements to be true:<\/p>\n