{"id":70350,"date":"2020-09-17T09:00:03","date_gmt":"2020-09-17T08:00:03","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=70350"},"modified":"2020-09-17T15:46:28","modified_gmt":"2020-09-17T14:46:28","slug":"recruitment-tech-101-recruiting-automation","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/recruitment-tech-101-recruiting-automation\/","title":{"rendered":"Recruitment Tech 101: Recruiting Automation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Time is your most precious resource. But, manual tasks such as sending emails, cleaning up data, and tracking communication touchpoints can spread your resources thin. How can you reduce time-consuming tasks while still growing your business? Recruiting automation can help.<\/span><\/p>\n<p><a href=\"https:\/\/www.bullhorn.com\/uk\/resources\/recruiting-automation-guide\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_09_17&amp;LAD=Blog_UK_20_09_17&amp;utm_source=blog_uk&amp;utm_medium=website&amp;utm_campaign=blog_uk_20_09_17\"><span style=\"font-weight: 400;\">Recruiting automation<\/span><\/a><span style=\"font-weight: 400;\"> allows your team to focus on relationships and it helps key stakeholders better understand overall business KPIs by automating key processes throughout your recruitment workflow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s everything you need to know about evaluating and implementing recruiting automation.<\/span><\/p>\n<h2><b>What Is Recruiting Automation?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Recruiting automation enables you to streamline repetitive workflows, processes, and communication throughout the entire recruiting cycle to ultimately improve bottom-line and top-line growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With recruiting automation, your team can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduce busywork: Automate repetitive, often-forgotten tasks and ensure the right processes happen at the right time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve data accuracy: Identify inaccurate or incomplete records and automate various cleanup processes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage your audiences: Create high-touch experiences with candidates, clients, and contractors throughout the entire recruiting process.<\/span><\/li>\n<\/ul>\n<h2><b>Types of Recruiting Automation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Recruiting automation can assist your team in two distinct ways: via an automation platform or through products in your tech stack that automate key processes.<\/span><\/p>\n<h3><b>Platform<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Platforms provide core functionality and provide an integration point for other applications. They \u2018talk\u2019 with complementary solutions and are foundational to a recruitment firm\u2019s technology stack. They also allow flexibility for recruiting firms with different priorities or pain points.<\/span><\/p>\n<h3><b>Products<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Products integrate with platforms to help mutual customers solve their business problems. Products have a specialised focus that can limit their scopes, such as VMS or onboarding automation, but they are valuable stand-alone or connected with a platform.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bullhorn.com\/uk\/resources\/recruiting-automation-guide\/?LS=Website&LSD=Blog_UK&LA=Blog_UK_20_09_17&LAD=Blog_UK_20_09_17&utm_source=blog_uk&utm_medium=website&utm_campaign=blog_uk_20_09_17\" class=\"btn btn-blue btn-lg\">Learn more in our Automation Buyer&apos;s Guide<\/a><\/p>\n<h2><b>Who Benefits From Recruiting Automation?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your entire business will benefit from recruiting automation, but a few key roles within the team will notice measurable gains in productivity.<\/span><\/p>\n<h3><b>Recruiters &amp; Salespeople<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">Improved productivity, less busywork, more effective outreach to candidates or clients<\/span><\/i><\/p>\n<ul>\n<li><b>Message automation:<\/b><span style=\"font-weight: 400;\"> Send a welcome email to new applicants, a text message on a contractor&#8217;s first day, an interview email reminder, or anything else you can think of. Automate touchpoints throughout the recruiting process.<\/span><\/li>\n<li><b>Process automation:<\/b><span style=\"font-weight: 400;\"> Update records, add notes, create tasks, and notify record owners of key changes &#8211; all on autopilot. Improve productivity and ensure important tasks don\u2019t slip through the cracks.<\/span><\/li>\n<li><b>Intelligent job matching: <\/b><span style=\"font-weight: 400;\">With the aid of machine learning, match candidates with job openings from your ATS for use in any outbound communication or automation.<\/span><\/li>\n<li><b>Consistent engagement:<\/b><span style=\"font-weight: 400;\"> Candidates, clients, contractors, prospects, and internal audiences all benefit from consistent engagement at relevant times. No missed opportunities and no forgotten text or emails to new hires.<\/span><\/li>\n<\/ul>\n<h3><b>Operations<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">Enforce best practices at scale across an organisation<\/span><\/i><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Intelligent owner assignment:<\/strong> Automatically assign records to the applicable recruiters and salespeople so each team can understand who they&#8217;re working with.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Data cleanup:<\/strong> Declutter your ATS by finding outdated records, people with no contact information, or records without activity and speed up searches in your system.<\/span><\/li>\n<\/ul>\n<h3><b>Marketing<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">Better data quality and a consistent brand experience<\/span><\/i><\/p>\n<ul>\n<li><b>Branded communications:<\/b><span style=\"font-weight: 400;\"> Every email, text, and outbound message is on-brand and consistent throughout the entire organisation. This leads to a more cohesive experience for candidates and clients.<\/span><\/li>\n<li><b>Webpage tracking:<\/b><span style=\"font-weight: 400;\"> Track website activity from candidates or sales contacts and trigger automated actions. When a top candidate views a job, automatically send an email. If a sales lead downloads a whitepaper, set a task to call them right away.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">To learn more about how recruiting automation can help you increase productivity, improve redeployment rates, and fill jobs faster, check out our <\/span><a href=\"https:\/\/www.bullhorn.com\/uk\/resources\/recruiting-automation-guide\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_09_17&amp;LAD=Blog_UK_20_09_17&amp;utm_source=blog_uk&amp;utm_medium=website&amp;utm_campaign=blog_uk_20_09_17\"><span style=\"font-weight: 400;\">Automation Buyer&#8217;s Guide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<a href=\"https:\/\/www.bullhorn.com\/uk\/resources\/recruiting-automation-guide\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_09_17&amp;LAD=Blog_UK_20_09_17&amp;utm_source=blog_uk&amp;utm_medium=website&amp;utm_campaign=blog_uk_20_09_17\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2020\/09\/Automation-guide-V1-1200x200-B.jpg\" alt=\"recruiting automation\" width=\"1201\" height=\"201\" class=\"aligncenter wp-image-70351 size-full\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>We break down everything you need to know about recruiting automation, including how it can help your business reduce time-consuming tasks.<\/p>\n","protected":false},"author":163,"featured_media":70352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[583],"tags":[],"class_list":["post-70350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-staffing-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recruiting 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