{"id":70492,"date":"2020-11-11T09:00:25","date_gmt":"2020-11-11T09:00:25","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=70492"},"modified":"2020-11-10T15:23:16","modified_gmt":"2020-11-10T15:23:16","slug":"employer-brand","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/employer-brand\/","title":{"rendered":"How Your Employer Brand Can Improve Business Development"},"content":{"rendered":"<p><em>\u201cWhat\u2019s it really like working with them?\u201d<\/em><\/p>\n<p><em>\u201cTheir Google reviews are HORRIBLE.\u201d<\/em><\/p>\n<p><em>\u201cI saw their website, and they seem really outdated.\u201d<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Sounds harsh, right? These are all things that contribute to your reputation, or as we like to say, your <\/span><span style=\"font-weight: 400;\">employer brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now more than ever, that brand has a great impact on the way people make decisions. From the way your website looks to the reviews people leave, to even the way your company is known in your local, regional, or national community, the impressions a recruitment buyer forms about your recruiting agency can impact their decision to do business with you or take that business to a competitor.<\/span><\/p>\n<h2><b>What is Employer Brand?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Employer brand is essentially your company\u2019s reputation in the market and how others view your company. Online, your employer brand is created through your messaging (i.e., on your website, in your sales collateral, etc.), online reviews (left by employers, job seekers, and current\/former employees), social media presence, and the way you conduct business with others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your offline presence is just as important as your online presence. People do business with people, and the reputation you build can dramatically impact recommendations and client referrals.<\/span><\/p>\n<h2><b>Why Does Branding Matter Right Now?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">During any type of economic downturn, a clearly defined brand helps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strengthen your positioning.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build awareness, differentiation, and brand preference.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clarify (to clients, prospects, candidates, and internal staff) what you\u2019re known for.\u200b<\/span><\/li>\n<\/ul>\n<h2><b>How Can a Recruitment Firm Build Business by Building a Strong Employer Brand?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at ways your employer brand can help you close more deals in today&#8217;s economy.\u00a0<\/span><\/p>\n<h3><b>Create a Messaging Strategy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Creating a consistent messaging strategy keeps everyone from your own sales team, to your candidates, to your potential leads on the same page. When making buying decisions, there\u2019s nothing more harmful to your reputation or trustworthiness than mixed messaging when trying to close a deal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only do you want to ensure your messaging is consistent across your digital presence, website, and sales collateral, but you also want to ensure it\u2019s authentic. Your messaging should be developed based on what makes you different, your target audience, and your core values.<\/span><\/p>\n<h3><b>Focus on Your Culture<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your employees play a huge role in who decides to do business with you, and company culture starts from the top. Yes \u2013 everyone wants to hire and be backed by the best, but it\u2019s also important to create a positive company culture and the perception that you\u2019re a great place to work.\u00a0<\/span><\/p>\n<h3><b>Build a Network of Advocates<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s your internal employees or people you\u2019ve done business with in the past, you want to create a network of people that will advocate for your company. Whether it\u2019s leaving a positive review on Google, or referring a friend, or even just interacting with you on social media \u2013 potential clients like to see a positive lasting impact a business partner has.<\/span><\/p>\n<h3><b>Leverage Technology<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As a whole, the recruiting industry has a big reputation problem. But with every challenge comes opportunity! By taking the steps above and combining that with the right tech, you can build a stronger brand that distinguishes you as the ideal choice for prospects \u2013 and sets the stage for more business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reputation management software can help you protect and build your brand by:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">intercepting unhappy clients and candidates before they leave damaging online reviews<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">benchmarking your service experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">soliciting more positive reviews<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">automating the collection of new testimonials<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you collect more positive reviews and testimonials, consider adding functionality to your website that features and regular updates that brand-boosting content on the pages that employers are the most likely to visit.<\/span><\/p>\n<h4><b>Want to build a stronger employer brand and a healthier bottom line?<\/b><\/h4>\n<p><a href=\"https:\/\/www.haleymarketing.com\/contact-us\/\"><span style=\"font-weight: 400;\">Connect with a marketing educator<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n<hr \/>\n<p><em><a data-ol-has-click-handler=\"\" href=\"https:\/\/www.bullhorn.com\/marketplace\/haley-marketing?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_11_11&amp;LAD=Blog_UK_20_11_11&amp;utm_source=blog_uk&amp;utm_medium=website&amp;utm_campaign=blog_uk_20_11_11\">Haley Marketing<\/a> offers a full suite of digital marketing services for recruitment companies. Whether you need ghost-writing for your recruiting blog, social media marketing support, or assistance with recruiting SEO, <a data-ol-has-click-handler=\"\" href=\"https:\/\/www.bullhorn.com\/marketplace\/haley-marketing?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_11_11&amp;LAD=Blog_UK_20_11_11&amp;utm_source=blog_uk&amp;utm_medium=website&amp;utm_campaign=blog_uk_20_11_11\">contact them<\/a>\u00a0today.<\/em><\/p>\n<a href=\"https:\/\/www.bullhorn.com\/marketplace\/?LS=Website&amp;LSD=Blog_NA&amp;LA=Blog_NA_20_11_11&amp;LAD=Blog_NA_20_11_11&amp;utm_source=blog_na&amp;utm_medium=website&amp;utm_campaign=blog_na_20_11_11\" data-ol-has-click-handler=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70493 size-full\" height=\"190\" width=\"1200\" alt=\"marketplace\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2020\/11\/Marketplace_Productivity_blog-header-1_V1.png\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2020\/11\/Marketplace_Productivity_blog-header-1_V1.png 1200w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2020\/11\/Marketplace_Productivity_blog-header-1_V1-768x122.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>What is your employer brand, why does it matter, and how can branding improve your business development strategy? Haley Marketing explains. <\/p>\n","protected":false},"author":398,"featured_media":70494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[584],"tags":[],"class_list":["post-70492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Employer Brand Can Improve Business Development | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"What is your employer brand, why does it matter, and how can branding improve your business development strategy? 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With a Master\u2019s in Integrated Marketing Communications from St. Bonaventure University and a Bachelor\u2019s degree in Broadcast &amp; Cinematic Arts from Central Michigan University, Lainey\u2019s background has led her to experience many different aspects of the marketing and communications industry. Her favorite part of her job is getting to know her clients and creating new ways to engage with their audiences. In her spare time, the former Division I Field Hockey player likes to attend Buffalo sporting events, spend time with her friends and family, travel and has picked up a knack for photography.","url":"https:\/\/www.bullhorn.com\/uk\/blog\/author\/elainematerise\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/employer-brand\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"shutterstock_1040572420\" title=\"shutterstock_1040572420\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2020\/11\/shutterstock_1040572420.jpg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Industry Trends &amp; Insights<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">How Your Employer Brand Can Improve Business Development<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/70492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/users\/398"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/comments?post=70492"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/70492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media\/70494"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media?parent=70492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/categories?post=70492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/tags?post=70492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}