Roadblock #1: Unrealistic Expectations<\/strong><\/h3>\nBuilding candidate journeys is not quick or easy. It requires deep, detailed thought. One step leads to another and another. There are tons of variables and lots of audience fields to fill in. You must establish nomenclature, and it\u2019s a good idea to make a data dictionary.<\/p>\n
If you think it\u2019s going to take ten hours to build a journey with twelve touchpoints and it takes thirty, you might be disappointed no matter how much time you eventually save with that automation. But if you begin the journey with a realistic expectation of complexity, you can keep your focus on future time saved, and revenue gained.<\/p>\n
Roadblock #2 Bad Data (or No Data)<\/strong><\/h3>\nYou wouldn\u2019t expect a car with a missing engine to carry you across the country, so you can\u2019t expect an ATS with insufficient data to create a successful candidate journey. Look under the hood before you begin. Do you have a lot of old or missing phone numbers and emails in candidate profiles? If so, there\u2019s good news.<\/p>\n
You can create a one-off campaign to help fix bad or missing data. Try a text that looks something like this:<\/p>\n
\u201cHi [username], it\u2019s [yourname] from [yourcompany]. Are you still looking for work? We\u2019re updating our records and would love to find a new role for you. Reply yes, and we\u2019ll put you at the top of our list!”<\/p>\n
Reach out to those who respond, confirm their best contact methods, and put them to work! Creating another one-off campaign to weed out bad emails will give you another pool of active candidates ready for placement. Eventually, your data roadblock will turn into an up-to-date database with processes in place for keeping it that way.<\/p>\n
Roadblock #3: ROI Doubt<\/strong><\/h3>\nAutomation offers great opportunities to save time on busy work and spend that time building relationships that will improve your bottom line. But how do you know if it\u2019s working? Here are some indicators of success:<\/p>\n
\n- Admin time saved by recruiters<\/li>\n
- Less money spent on job ads because jobs are filled from your database<\/li>\n
- Better satisfaction ratings and NPS through improved engagement with candidates and clients<\/li>\n<\/ul>\n
An excellent way to dig deep into automation ROI is to choose key performance indicators for your journeys and then build them into a spreadsheet to capture hours saved and additional revenue gained. For example:<\/p>\n
Suppose you have 100 candidates starting a new assignment on Monday, and it takes 2 minutes to leave a start-date reminder message on each of their voicemails. In that case, a start-date reminder automation can save 200 minutes. If a recruiter uses those 200 minutes to follow up with hot prospects, it\u2019s a double gain.<\/p>\n
Don\u2019t let ROI doubt roadblock your success. Document processes to serve as a benchmark for automation success and get on the road!<\/p>\n
Roadblock #4: No Roadmap<\/strong><\/h3>\nThere are so many ways automation journeys can improve processes, engagement, and databases that it\u2019s difficult to know where to start. It\u2019s also easy to wander all over the map. And getting lost is a considerable roadblock!<\/p>\n
You wouldn\u2019t drive across the country without GPS or a map, so don\u2019t expect to build journeys without creating a roadmap. Your business will help you plan your route, but here are five candidate journey ideas to get you started. Plan where you want to go and an ideal timeline for how long you think it will take to get there.<\/p>\n
As you build journeys and get more familiar with the platform, you will likely see other thrilling places you want to visit. Decide if that trip needs to happen today or in the future. Sometimes a journey idea will alter your whole map, and sometimes you\u2019ll bounce away from the road to make some notes and then snap back to your original itinerary.<\/p>\n
Roadblock #5 No One in the Driver\u2019s Seat<\/strong><\/h3>\nWhat\u2019s the first thing you do when you get into the car? Fasten your seatbelt? Or do you plug your phone into the navigation system? Wait\u2014you aren\u2019t going anywhere until you decide who\u2019s going to drive. And if you\u2019re going to drive across the country on a tight timeline, you might need more than one driver.<\/p>\n
Building automations is the same way. It\u2019s difficult to \u201cstep in and out\u201d of an automation platform. Defining triggers, audiences, and touchpoints requires deep focus. You must invest considerable time\u2014almost daily\u2014before you can reap the benefits. Decide who is driving the automation platform for your firm. If you have more than one driver\u2014great! Just make sure they\u2019re driving the same car. Knowing who has their foot on the gas pedal at all times will eliminate another roadblock to automation success.<\/p>\n
Stay the course!<\/p>\n
Being aware of potential roadblocks will get you through them faster and on the road to improved candidate engagement, hands-free internal processes, and an up-to-date database.<\/p>\n
<\/p>\n
Need help creating an automation roadmap?<\/p>\n
Contact the recruiting automation experts<\/a> at Haley Marketing.<\/p>\n
You wouldn\u2019t expect a car with a missing engine to carry you across the country, so you can\u2019t expect an ATS with insufficient data to create a successful candidate journey. Look under the hood before you begin. Do you have a lot of old or missing phone numbers and emails in candidate profiles? If so, there\u2019s good news.<\/p>\n
You can create a one-off campaign to help fix bad or missing data. Try a text that looks something like this:<\/p>\n
\u201cHi [username], it\u2019s [yourname] from [yourcompany]. Are you still looking for work? We\u2019re updating our records and would love to find a new role for you. Reply yes, and we\u2019ll put you at the top of our list!”<\/p>\n
Reach out to those who respond, confirm their best contact methods, and put them to work! Creating another one-off campaign to weed out bad emails will give you another pool of active candidates ready for placement. Eventually, your data roadblock will turn into an up-to-date database with processes in place for keeping it that way.<\/p>\n
Roadblock #3: ROI Doubt<\/strong><\/h3>\nAutomation offers great opportunities to save time on busy work and spend that time building relationships that will improve your bottom line. But how do you know if it\u2019s working? Here are some indicators of success:<\/p>\n
\n- Admin time saved by recruiters<\/li>\n
- Less money spent on job ads because jobs are filled from your database<\/li>\n
- Better satisfaction ratings and NPS through improved engagement with candidates and clients<\/li>\n<\/ul>\n
An excellent way to dig deep into automation ROI is to choose key performance indicators for your journeys and then build them into a spreadsheet to capture hours saved and additional revenue gained. For example:<\/p>\n
Suppose you have 100 candidates starting a new assignment on Monday, and it takes 2 minutes to leave a start-date reminder message on each of their voicemails. In that case, a start-date reminder automation can save 200 minutes. If a recruiter uses those 200 minutes to follow up with hot prospects, it\u2019s a double gain.<\/p>\n
Don\u2019t let ROI doubt roadblock your success. Document processes to serve as a benchmark for automation success and get on the road!<\/p>\n
Roadblock #4: No Roadmap<\/strong><\/h3>\nThere are so many ways automation journeys can improve processes, engagement, and databases that it\u2019s difficult to know where to start. It\u2019s also easy to wander all over the map. And getting lost is a considerable roadblock!<\/p>\n
You wouldn\u2019t drive across the country without GPS or a map, so don\u2019t expect to build journeys without creating a roadmap. Your business will help you plan your route, but here are five candidate journey ideas to get you started. Plan where you want to go and an ideal timeline for how long you think it will take to get there.<\/p>\n
As you build journeys and get more familiar with the platform, you will likely see other thrilling places you want to visit. Decide if that trip needs to happen today or in the future. Sometimes a journey idea will alter your whole map, and sometimes you\u2019ll bounce away from the road to make some notes and then snap back to your original itinerary.<\/p>\n
Roadblock #5 No One in the Driver\u2019s Seat<\/strong><\/h3>\nWhat\u2019s the first thing you do when you get into the car? Fasten your seatbelt? Or do you plug your phone into the navigation system? Wait\u2014you aren\u2019t going anywhere until you decide who\u2019s going to drive. And if you\u2019re going to drive across the country on a tight timeline, you might need more than one driver.<\/p>\n
Building automations is the same way. It\u2019s difficult to \u201cstep in and out\u201d of an automation platform. Defining triggers, audiences, and touchpoints requires deep focus. You must invest considerable time\u2014almost daily\u2014before you can reap the benefits. Decide who is driving the automation platform for your firm. If you have more than one driver\u2014great! Just make sure they\u2019re driving the same car. Knowing who has their foot on the gas pedal at all times will eliminate another roadblock to automation success.<\/p>\n
Stay the course!<\/p>\n
Being aware of potential roadblocks will get you through them faster and on the road to improved candidate engagement, hands-free internal processes, and an up-to-date database.<\/p>\n
<\/p>\n
Need help creating an automation roadmap?<\/p>\n
Contact the recruiting automation experts<\/a> at Haley Marketing.<\/p>\n
An excellent way to dig deep into automation ROI is to choose key performance indicators for your journeys and then build them into a spreadsheet to capture hours saved and additional revenue gained. For example:<\/p>\n
Suppose you have 100 candidates starting a new assignment on Monday, and it takes 2 minutes to leave a start-date reminder message on each of their voicemails. In that case, a start-date reminder automation can save 200 minutes. If a recruiter uses those 200 minutes to follow up with hot prospects, it\u2019s a double gain.<\/p>\n
Don\u2019t let ROI doubt roadblock your success. Document processes to serve as a benchmark for automation success and get on the road!<\/p>\n
Roadblock #4: No Roadmap<\/strong><\/h3>\nThere are so many ways automation journeys can improve processes, engagement, and databases that it\u2019s difficult to know where to start. It\u2019s also easy to wander all over the map. And getting lost is a considerable roadblock!<\/p>\n
You wouldn\u2019t drive across the country without GPS or a map, so don\u2019t expect to build journeys without creating a roadmap. Your business will help you plan your route, but here are five candidate journey ideas to get you started. Plan where you want to go and an ideal timeline for how long you think it will take to get there.<\/p>\n
As you build journeys and get more familiar with the platform, you will likely see other thrilling places you want to visit. Decide if that trip needs to happen today or in the future. Sometimes a journey idea will alter your whole map, and sometimes you\u2019ll bounce away from the road to make some notes and then snap back to your original itinerary.<\/p>\n
Roadblock #5 No One in the Driver\u2019s Seat<\/strong><\/h3>\nWhat\u2019s the first thing you do when you get into the car? Fasten your seatbelt? Or do you plug your phone into the navigation system? Wait\u2014you aren\u2019t going anywhere until you decide who\u2019s going to drive. And if you\u2019re going to drive across the country on a tight timeline, you might need more than one driver.<\/p>\n
Building automations is the same way. It\u2019s difficult to \u201cstep in and out\u201d of an automation platform. Defining triggers, audiences, and touchpoints requires deep focus. You must invest considerable time\u2014almost daily\u2014before you can reap the benefits. Decide who is driving the automation platform for your firm. If you have more than one driver\u2014great! Just make sure they\u2019re driving the same car. Knowing who has their foot on the gas pedal at all times will eliminate another roadblock to automation success.<\/p>\n
Stay the course!<\/p>\n
Being aware of potential roadblocks will get you through them faster and on the road to improved candidate engagement, hands-free internal processes, and an up-to-date database.<\/p>\n
<\/p>\n
Need help creating an automation roadmap?<\/p>\n
Contact the recruiting automation experts<\/a> at Haley Marketing.<\/p>\n
What\u2019s the first thing you do when you get into the car? Fasten your seatbelt? Or do you plug your phone into the navigation system? Wait\u2014you aren\u2019t going anywhere until you decide who\u2019s going to drive. And if you\u2019re going to drive across the country on a tight timeline, you might need more than one driver.<\/p>\n
Building automations is the same way. It\u2019s difficult to \u201cstep in and out\u201d of an automation platform. Defining triggers, audiences, and touchpoints requires deep focus. You must invest considerable time\u2014almost daily\u2014before you can reap the benefits. Decide who is driving the automation platform for your firm. If you have more than one driver\u2014great! Just make sure they\u2019re driving the same car. Knowing who has their foot on the gas pedal at all times will eliminate another roadblock to automation success.<\/p>\n
Stay the course!<\/p>\n
Being aware of potential roadblocks will get you through them faster and on the road to improved candidate engagement, hands-free internal processes, and an up-to-date database.<\/p>\n
<\/p>\n
Need help creating an automation roadmap?<\/p>\n
Contact the recruiting automation experts<\/a> at Haley Marketing.<\/p>\n
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