{"id":74892,"date":"2022-01-24T09:00:49","date_gmt":"2022-01-24T09:00:49","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=74892"},"modified":"2022-02-24T14:18:12","modified_gmt":"2022-02-24T14:18:12","slug":"surviving-the-facebook-jobs-apocalypse","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/surviving-the-facebook-jobs-apocalypse\/","title":{"rendered":"Surviving the Facebook Jobs Apocalypse"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">On February 22, 2022, Facebook Jobs will come to an end.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the past few years, recruitment companies and employers could post job openings on Facebook Marketplace for free. Candidates could easily search for positions that fit their skills and interests and then apply online, right there on Facebook. It was easy and convenient. Best of all, it reached job seekers where they were already spending time every day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those who had come to count on Facebook Jobs as a valuable recruitment strategy need to pivot to new tactics. More on that in a minute. First, what do the changes mean to Facebook partners?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find the full report of the changes in <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/982945655901961\"><span style=\"font-weight: 400;\">Facebook\u2019s Business Help Center<\/span><\/a><span style=\"font-weight: 400;\">, but here\u2019s the bottom line:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The \u201cJobs\u201d group is disappearing.<\/b><span style=\"font-weight: 400;\"> Any group with a \u201cJobs\u201d group type will be changed to the \u201cGeneral\u201d group type. You will no longer be able to select \u201cJobs\u201d as a group.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No more partner integrations.<\/b><span style=\"font-weight: 400;\"> If you were accepted into Facebook\u2019s partner integration program, you will no longer be able to use that service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Jobs on Facebook Browser is no longer available. <\/b><span style=\"font-weight: 400;\">The Jobs on Facebook Browser will be removed, and employers and job seekers will no longer be able to access Jobs through the Facebook Lite app or the Facebook Mobile website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s break it down into how these changes impact recruitment companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, it comes down to visibility.<\/span><\/p>\n<h4><b>Jobs must be posted on the company page.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Employers can still post jobs directly to their Facebook Company page, but there will no longer be a searchable database for candidates to use to find those jobs. In the Facebook Jobs Marketplace, candidates could easily search and find job opportunities. Now candidates must navigate to a company\u2019s page, discover a job posted on the timeline, and apply. With these changes, a candidate will already need to know about a company to search for its open positions.<\/span><\/p>\n<h4><b>No more automated job feeds.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Since partner integrations will no longer be available, jobs won\u2019t be automatically pulled in and posted on Facebook from employers\u2019 career portals. Jobs will have to be manually posted to the company page.<\/span><\/p>\n<h4><b>Applications will be reviewed in Messenger Inbox.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Just as jobs will no longer be automatically fed into Facebook Marketplace from a career portal, applications will no longer be fed into an ATS from Facebook, either. Instead, applications will be reviewed through a Messenger Inbox or the Manage Jobs section of a company\u2019s page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So how can recruitment companies weather these sweeping changes and get their jobs in front of job seekers?<\/span><\/p>\n<h3><b>Grow Your Reach<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have tons of followers on Facebook, it\u2019s not likely job seekers will find your posts organically. Invest in building your following (with great content and a paid follower campaign) to improve your organic reach. Create posts that focus on your value propositions and what makes you different\u2014and better\u2014than your competitors. Identify your top jobs (great pay, great companies) and leverage them to show job seekers why they should follow you.<\/span><\/p>\n<h3><b>Build Engagement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook\u2019s algorithm will throttle your reach. It may show your post to a fraction of your followers. However, if those followers like and engage with your post, Facebook will show that post to another fraction of your followers. Engagement fuels organic reach. So look for ways to make your post more engaging:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add humor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be authentic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Showcase your best job opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask questions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Then get your team involved in commenting and sharing. Shareworthy posts and more engagement can put the algorithm to work for you.<\/span><\/p>\n<h3><b>Focus on Your Employment Brand<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Many recruitment companies focus on their job openings. They post about a specific job one day and then post about a different job the next day. But jobs come and go. Instead of focusing on a particular position to entice potential candidates, why not focus on how your company connects great people with great jobs? Build your company\u2019s brand as the best source of opportunities in your industry or city. Make it about your company\u2019s differentiators and the great experience you provide for your candidates, not just about the \u201cjob of the day.\u201d<\/span><\/p>\n<h3><b>Pursue Other Recruitment Channels<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Posting in Facebook Jobs was free, and it was great while it lasted. Now that it\u2019s going away, recruitment agencies need to explore other cost-effective avenues to replace the applications that won\u2019t be coming from Facebook. Look to technology to extend the reach and effectiveness of your recruitment budget. <a href=\"https:\/\/www.bullhorn.com\/uk\/products\/recruitment-automation\/\">Automation platforms<\/a> can give your ATS a stir and help you find a goldmine of available candidates already in your database!<\/span><\/p>\n<h3><b>Pay to Play<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, you can still post jobs to your page for free. But unless a job seeker likes and follows your page, they won\u2019t see it. Even if they like and follow your page, Facebook\u2019s algorithm doesn\u2019t show every post to every person. And for those who don\u2019t already follow your page? Forget it. They\u2019d need to find you and scroll your timeline or search the jobs tab on your page to find your open positions. That amount of effort doesn\u2019t seem very likely, does it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you get more eyes on your jobs on Facebook? Try boosting your job posts or running aggressive Facebook ad campaigns to drive traffic to your job posts. These tactics can be very effective, but those that don\u2019t pay to play risk having their jobs disappear into the Facebook abyss. (Need help with Job Boosting or targeted <\/span><a href=\"https:\/\/www.haleymarketing.com\/services\/digital-marketing\/ppc-sem-management\/?utm_source=PR_Bullhorn&amp;utm_medium=Referral&amp;utm_campaign=2021_Q4&amp;utm_id=2022_Q1\"><span style=\"font-weight: 400;\">Facebook ad campaigns<\/span><\/a><span style=\"font-weight: 400;\">? We\u2019re here for it!)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Change is hard, especially when it brings as many disadvantages as this one. However, sitting back and complaining about it won\u2019t fill open jobs\u2014but a quick pivot to other recruitment methods will keep your agency growing and thriving.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-75217 alignleft\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/01\/Brad-Smith.jpg\" alt=\"brad smith haley marketing\" width=\"108\" height=\"108\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/01\/Brad-Smith.jpg 1000w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/01\/Brad-Smith-150x150.jpg 150w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/01\/Brad-Smith-768x768.jpg 768w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/01\/Brad-Smith-300x300.jpg 300w\" sizes=\"auto, (max-width: 108px) 100vw, 108px\" \/>\n<p><strong>About the Author:<\/strong> Brad Smith is the Chief Strategy Officer and a Certified Inbound Marketing professional at Haley Marketing, a <a href=\"http:\/\/bullhorn.com\/marketplace\/haley-marketing\">Bullhorn Marketplace<\/a> partner, and has managed the implementation of marketing campaigns for hundreds of staffing firms.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.bullhorn.com\/marketplace\/haley-marketing-group\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74890\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/01\/Blog_Footers_NA_F_V2.png\" alt=\"facebook jobs\" width=\"1200\" height=\"200\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/01\/Blog_Footers_NA_F_V2.png 1200w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/01\/Blog_Footers_NA_F_V2-768x128.png 768w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/01\/Blog_Footers_NA_F_V2-300x50.png 300w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For those who count on Facebook Jobs as a valuable recruitment strategy, learn how the changes to Facebook Jobs impact recruitment companies.<\/p>\n","protected":false},"author":330,"featured_media":74895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[584],"tags":[],"class_list":["post-74892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Surviving the Facebook Jobs Apocalypse - Bullhorn UK<\/title>\n<meta name=\"description\" content=\"For those who count on Facebook Jobs as a valuable recruitment strategy, learn how the 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Apocalypse<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/74892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/comments?post=74892"}],"version-history":[{"count":7,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/74892\/revisions"}],"predecessor-version":[{"id":75225,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/74892\/revisions\/75225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media\/74895"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media?parent=74892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/categories?post=74892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/tags?post=74892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}