{"id":75417,"date":"2025-01-02T09:00:41","date_gmt":"2025-01-02T09:00:41","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=75417"},"modified":"2025-01-02T16:08:51","modified_gmt":"2025-01-02T16:08:51","slug":"how-to-win-business-in-recruitment","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-win-business-in-recruitment\/","title":{"rendered":"How to find clients for your recruitment agency: 5 ways to win new business"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The recruitment industry is built on relationships, literally and figuratively. Many new business owners get up and running by building relationships with a few tried and true clients. But how can you find clients for your recruitment agency?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s a struggle that faces new and tenured recruitment agencies. Wherever your business is on its journey, prospecting new clients is essential for finding and maintaining success. Here are five ways to prospect new clients and build lasting relationships.<\/span><\/p>\n<h2>Before you start: identifying your target industry and clients<\/h2>\n<p>Determining which industries and companies to target is a pivotal step in growing your recruitment agency. By researching the ins and outs of various industries, you can pinpoint those that best align with your agency&#8217;s expertise and aspirations. Consider your current foothold and desired expansion areas, focusing on industries where you have excelled in filling specific roles or aspire to make a mark in the future. Understanding the target roles and qualifications sought after in these industries enables you to showcase your agency&#8217;s ability to\u00a0identify and place top-tier candidates. With an eye on industry trends and client needs, your agency can carve out a niche and thrive in the competitive recruitment landscape.<\/p>\n<h3><b><span data-contrast=\"auto\">Researching potential industries and companies to target<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"41\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Understand the target industries and companies that align with your recruitment agency&#8217;s expertise and goals.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"41\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Consider which industries you currently occupy or want to occupy, and the specific roles within those industries that you have successfully filled or hope to fill in the future.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"41\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Research potential clients in these industries to understand their recruitment needs and preferred working relationships.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Focusing on target roles and qualifications for prospective candidates<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"44\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Understand the specific roles and qualifications that are most sought after in your target industries, based on your past successes and future goals.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"44\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Research the key skills, experience, and education required for each position.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"44\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"none\">Showcase your recruitment agency\u2019s expertise on the most relevant candidates for these roles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Understanding the hiring process of your potential clients<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"47\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"none\">Understand the hiring process of your potential clients by researching their industry, company size, and recruitment needs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"47\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Use this information to tailor your recruitment approach to meet their specific requirements, showing that you understand their needs and can provide suitable candidates.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"47\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Be prepared to discuss their hiring timeline, preferred communication method, and any specific requirements they may have for their candidates.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2>1. Leverage candidate relationships<\/h2>\n<p><span style=\"font-weight: 400;\">You can&#8217;t meet your clients&#8217; hiring needs without qualified candidates. Likewise, building strong client relationships is difficult if you haven&#8217;t built <a href=\"https:\/\/www.bullhorn.com\/uk\/blog\/4-ways-personalisation-can-revamp-your-recruiting\/\" target=\"_blank\" rel=\"noopener noreferrer\">great relationships with your candidates<\/a>. \u00a0<\/span><span style=\"font-weight: 400;\">When you work with a new candidate, always ask if they have worked with a recruiter before and if a recruiter had ever placed them at one of their previous positions. This can help in a few ways: i<\/span><span style=\"font-weight: 400;\">t sets the expectation of how your partnership will help them in their job search, and i<\/span><span style=\"font-weight: 400;\">t will help you identify businesses that work with recruitment agencies\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you know that Candidate A was placed at XYZ company by a competing recruitment agency, this gives you a potential lead with a new prospective client. You now know they are open to working with recruitment agencies.<\/span><\/p>\n<h2>2. Utilise job boards<\/h2>\n<p><span style=\"font-weight: 400;\">Job boards are not just for candidates anymore. They also help recruitment agencies find new business and prospect new clients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When recruiting companies post positions on their websites or public job boards, they aren\u2019t altering the published job description very much. Run a search on the entirety or a portion of a posting, and you may find results leading you directly to the end client\u2014a new potential lead for your recruitment agency.<\/span><\/p>\n<h2>3. Ask for referrals<\/h2>\n<p><span style=\"font-weight: 400;\">Sales can live or die by your willingness to ask for referrals from previous clients. Don\u2019t necessarily focus on the \u201csuccessfully sold\u201d clients you have in your Rolodex to ask for these referrals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about clients you have worked with who didn\u2019t buy but with whom you had formulated a good relationship. \u00a0These potential clients weren\u2019t able to move forward just due to timing, approvals, or budget. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about points of contact who&#8217;ve recently transitioned to a new company but can provide insight into the right person to contact at their new or former company. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider going old school and sending out handwritten thank you notes to your clients with a few copies of your business card\u2014one for them and one to pass on to a friend. These personalised touches can go a long way in an increasingly digital world. <\/span><\/p>\n<h2>4. Research <span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Research your competition. Look at their websites for testimonials from clients or logos of their partnerships. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not many companies have exclusive contracts with one recruitment agency anymore and will sign multiple contracts to increase the probability of filling their vacancies. Even though they may have an existing partnership with your competition, they may still be looking for additional recruitment agencies to work with.<\/span><\/p>\n<h2>5. Network<\/h2>\n<p><span style=\"font-weight: 400;\">Leverage your network\u2014through previous client relationships, connections on LinkedIn, or even that guy you knew from your Senior Capstone project in college who happens to work for ABC Company. These connections are always a great resource for finding new clients for your recruitment agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter how distant it might be, having a connection can be the difference between getting tossed into the pile with the other 300 recruitment agencies and being put through to the person in charge.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No new (or old) recruitment agencies can succeed without clients. Here are five ways to prospect new clients and build lasting relationships.<\/p>\n","protected":false},"author":163,"featured_media":78655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[585],"tags":[],"class_list":["post-75417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to find clients for a recruitment agency | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"No new (or old) recruitment agencies can succeed without clients. 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