{"id":75573,"date":"2022-06-22T09:00:06","date_gmt":"2022-06-22T08:00:06","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=75573"},"modified":"2022-06-22T19:00:12","modified_gmt":"2022-06-22T18:00:12","slug":"what-is-connected-recruiting","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/what-is-connected-recruiting\/","title":{"rendered":"What Is Connected Recruiting?"},"content":{"rendered":"

In Bullhorn\u2019s recent <\/span>GRID Talent Survey<\/span><\/a> of 2,000+ perm, freelance, and temp workers in North America and the UK, 70% said they want human interaction during the search and placement process. In a time when the talent shortage is top of mind, how can recruiters consistently engage with talent in a way that\u2019s both intentional and scalable? <\/span>Enter <\/span>Connected Recruiting<\/span>,<\/span> Bullhorn\u2019s new methodology that empowers recruiting agencies to engage talent at every stage of the talent lifecycle.\u00a0<\/span><\/p>\n

By leveraging Connected Recruiting best practices, recruiting agencies can better engage talent throughout the recruiting lifecycle while growing their database, increasing redeployment, and lowering the cost of talent acquisition. Agencies that leverage technology to better engage with talent throughout the recruitment lifecycle are poised to reduce time spent on manual tasks and better utilise data to proactively improve the talent experience.<\/span><\/p>\n

But there\u2019s more to Connected Recruiting than just implementing technology or automation. Gordon Burnes, CMO at Bullhorn, summed it up during our Engage Boston 2022 event<\/a>: \u201cConnected recruiting is not just about buying an app or technology; it\u2019s about organisational alignment and a strategy about managing the talent relationship and lifecycle.\u201d<\/span><\/p>\n

Read on to learn how recruiting agencies are already implementing this strategy and seeing great results.\u00a0<\/span><\/p>\n

What is the talent lifecycle \u2014 and how can Connected Recruiting transform it?<\/b><\/h3>\n

The talent lifecycle covers each step involved in recruiting, hiring, and onboarding talent, from attracting candidates and improving database engagement to successfully onboarding talent and increasing the redeployment rate. By implementing Connected Recruiting strategies, testing, and then making incremental changes, you can transform each step of the lifecycle, including:<\/span><\/p>\n\"connected\n

Attract: <\/span><\/i>Pull talent in through job boards and follow up right away to ensure they don’t slip through the cracks.<\/span><\/p>\n

Engage: <\/span><\/i>Engage the talent already in your database with the right message, at the right time, for the right opportunities.<\/span><\/p>\n

Onboard: <\/span><\/i>Deliver a seamless and positive experience in the lead-up to the first day and throughout the first weeks on the job.<\/span><\/p>\n

Nurture: <\/span><\/i>Proactively nurture throughout their assignment so you can easily engage them for their next role, increasing the rate of redeployment.<\/span><\/p>\n

Adam Sprecher, Vice President of Strategy and Development at Salo, shared during Engage Boston that Connected Recruiting can impact each stage of the talent lifecycle through continuous iteration and analysis: \u201cThere are different phases and touchpoints of the candidate journey. Understanding that [journey] better with testing can help you know what team, talent, and tools need to be involved.\u201d<\/span><\/p>\n

What are the benefits?<\/b><\/h3>\n

While we only recently introduced this methodology, the core strategies within Connected Recruiting have been vital to recruiting agencies for years. The ongoing talent shortage, rising expectations from talent and clients, and increasing pressure to keep internal teams happy and productive only underscore the importance of continual engagement with talent.\u00a0 After all, if you\u2019re not effectively attracting, engaging, onboarding, and nurturing candidates, it\u2019s likely your competitors will.\u00a0<\/span><\/p>\n

Applying the principles of Connected Recruiting often starts with building stronger relationships with your marketing team, as explained by Vanessa Fucciani, President of Triple Crown: \u201cRedeployment was a metric that we hadn\u2019t looked at three or four years ago, and now we look at redeployment every week. We do a lot of work with the marketing team so that we\u2019re always top of mind with our candidates and clients. We want to ensure we\u2019re working with someone on their next engagement. We now contact them right before their assignment ends and try to get them redeployed within eight weeks.\u201d<\/span><\/p>\n

What else can you do with Connected Recruiting? Check out these highlights of success stories from customers implementing Connected Recruiting and seeing incredible benefits so far:<\/span><\/p>\n