{"id":75891,"date":"2022-09-29T09:00:58","date_gmt":"2022-09-29T08:00:58","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=75891"},"modified":"2023-03-09T12:33:50","modified_gmt":"2023-03-09T12:33:50","slug":"cultivating-a-candidate-community-maximise-your-return-on-investment","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/cultivating-a-candidate-community-maximise-your-return-on-investment\/","title":{"rendered":"Cultivating a Candidate Community: Maximise Your Return on Investment"},"content":{"rendered":"

For decades, the recruitment industry has relied heavily on job boards and manual sourcing for growth and delivery on client expectations. However, the talent market has evolved over the last several years, and recruitment agencies with eyes on growth and retention realise that this historic strategy is no longer the most effective path.\u00a0\u00a0\u00a0<\/span><\/p>\n

The term \u201cCandidate Community\u201d has become a buzzword in the recruitment industry over the past year. Cultivating a Candidate Community means long-term relationship management with candidates through value-based communication strategies and automations. Candidate Communities have a relationship with your organisation and, when they have a need, they think of you rather than your competition.<\/span><\/p>\n

Why Establish a Candidate Community<\/h2>\n
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  1. Candidates expect a different experience based on how they interact with businesses in their personal lives.\u00a0 The self-service-oriented, Amazon-like experience is the norm. Candidates have high expectations for interaction with businesses that want their continued loyalty.<\/span><\/li>\n
  2. Macro data is clear that we didn\u2019t just have a \u201cgreat resignation\u201d or \u201cgreat reshuffle.\u201d We have a significant labor shortage in the United States across industries, up and down org charts, and the competition for talent is going to continue for the foreseeable future.<\/span><\/li>\n
  3. Your competition isn’t defined by geographic location anymore. Neither is your talent pool. This shifting market dynamic means competition is only going to increase and require recruitment agencies to operate more efficiently.<\/span><\/li>\n<\/ol>\n

    How to Create a Candidate Community<\/h2>\n

    To create a Candidate Community, you must communicate at scale while keeping a personal touch and delivering value.<\/span><\/p>\n

    Three key components to communicating at scale:<\/span><\/p>\n

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    1. Communication Strategy<\/span><\/li>\n
    2. Technology<\/span><\/li>\n
    3. Data<\/span><\/li>\n<\/ol>\n

      Results we\u2019ve seen clients experience when communication strategies, technology, and data are working in harmony:<\/span><\/p>\n