{"id":75936,"date":"2022-10-13T09:00:29","date_gmt":"2022-10-13T08:00:29","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=75936"},"modified":"2023-01-17T09:50:24","modified_gmt":"2023-01-17T09:50:24","slug":"nurturing-talent-get-personal-with-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/nurturing-talent-get-personal-with-marketing-automation\/","title":{"rendered":"Nurturing Talent: Get Personal With Marketing Automation"},"content":{"rendered":"

Those talented temporary employees and contractors you\u2019ve worked so hard to recruit and place have plenty of choices in this tough labour market \u2014 and your recruitment agency\u2019s candidate experience is crucial to retaining and redeploying them.\u00a0<\/span><\/p>\n

Once you\u2019ve got great people on board, how can you keep them working through your agency?\u00a0<\/span><\/p>\n

Using Bullhorn\u2019s Connected Recruiting strategy<\/a>, you can create automated campaigns to nurture candidates throughout their assignment, keeping them engaged with your agency and increasing your rate of redeployment.<\/span><\/p>\n

Take the first step<\/b><\/h3>\n

Understanding what it\u2019s like for candidates once they\u2019re on the job is crucial. How long has it been since you walked through your post-placement candidate experience? Do associates or contractors have the resources they need to be successful? Will they feel comfortable reaching out to their recruiter if they have an issue\u2014or will they ghost? Do they feel like a part of your team \u2014 or will they move on without seeking another placement?<\/span><\/p>\n

Walking through your candidate experience can help you find opportunities to build campaigns that will help candidates feel supported, such as:<\/span><\/p>\n