{"id":76032,"date":"2022-10-28T09:00:14","date_gmt":"2022-10-28T08:00:14","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=76032"},"modified":"2022-11-03T20:54:07","modified_gmt":"2022-11-03T20:54:07","slug":"connected-recruiting-designing-an-engagement-strategy-to-meet-candidates-where-they-are","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/connected-recruiting-designing-an-engagement-strategy-to-meet-candidates-where-they-are\/","title":{"rendered":"Connected Recruiting: Designing an Engagement Strategy to Meet Candidates Where They Are"},"content":{"rendered":"

As employees, talent, and humans, our value system has, as of late, changed. Getting a job used to be about stability, benefits, and pay. Now, speed, flexibility, choice, and happiness are more important than ever.\u00a0<\/span><\/p>\n

When talent isn\u2019t happy, they can switch work at a moment\u2019s notice. According to our latest <\/span>GRID Talent Trends Report<\/span><\/a>, 66% of candidates say they\u2019ve given up on an opportunity because the process took too long. This is parlayed with the fact that talent is getting younger. Everything in the younger generation\u2019s lives has been made simpler through digital means, and new \u201ctech-first\u201d employment models are there to fulfill this new value system.\u00a0<\/span><\/p>\n

As a result of these factors, work \u2013 like many other industries \u2013 has become commoditised. In this new world of work, the candidate is in control, and they have high expectations.<\/span> Candidates want a streamlined recruitment experience, clear and consistent communication, and, ultimately, a sense of belonging, and that happens over a series of touchpoints throughout the recruitment journey.\u00a0<\/span><\/p>\n

In order to meet these evolving talent expectations, a strong engagement strategy is essential. Agencies must focus on removing friction and connecting people as fast as possible. To talk about providing an unparalleled talent experience, Andre Mileti, Product Evangelist of Talent Experience at Bullhorn sat down with Lauren Jones, Founder of <\/span>Leap Consulting Solutions<\/span><\/a>, and Julie Haldorson, Executive VP at <\/span>Parqa Digital Marketing<\/span><\/a>. They had an exciting conversation about all things Connected Recruiting, talent engagement, and the future of the recruitment industry.<\/span><\/p>\n

Read the recap below, or <\/span>watch the webinar recording here.<\/span><\/a><\/p>\n

What are the core components of Connected Recruiting?<\/b><\/h3>\n

To help recruitment agencies adapt and grow in this changing climate \u2013 between digital transformation and the consumerisation of employment \u2013 Bullhorn developed the <\/span>Connected Recruiting strategy<\/span><\/a>.<\/span><\/p>\n\"\"\n

These phases \u2013 attracting, engaging, onboarding, and nurturing \u2013 gain momentum and build on top of one another throughout the entire cycle. If agencies can create happy candidate experiences along the way, they can generate sustainable, organic growth through redeployments and referrals.\u00a0<\/span><\/p>\n

\u201cThe whole premise of our industry is: great jobs, great people, put them together as quickly as possible.\u201d <\/i><\/b>\u2013 Lauren Jones<\/i><\/h4>\n

In our <\/span>previous webinar<\/span><\/a>, we discussed how to attract candidates. Now, we\u2019ll focus on talent engagement.<\/span><\/p>\n

What is the <\/b>Engage<\/i><\/b> phase?<\/b><\/h3>\n

When we talk about talent engagement, we don\u2019t just mean how you communicate to candidates and when. There\u2019s a lot that goes into engagement, including:<\/span><\/p>\n