{"id":76545,"date":"2023-03-01T17:56:31","date_gmt":"2023-03-01T17:56:31","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=76545"},"modified":"2023-03-02T11:55:24","modified_gmt":"2023-03-02T11:55:24","slug":"how-to-place-more-candidates-with-connected-recruiting","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-place-more-candidates-with-connected-recruiting\/","title":{"rendered":"How to place more candidates with Connected Recruiting"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The competition for candidates is fierce. With a limited talent pool and increasing client competition, how can agencies leverage new technologies to win more talent? At <\/span><a href=\"https:\/\/www.bullhorn.com\/uk\/resources\/engage-london-content-hub\/\"><span style=\"font-weight: 400;\">Bullhorn Engage London<\/span><\/a><span style=\"font-weight: 400;\">, Bullhorn introduced <\/span><a href=\"https:\/\/www.bullhorn.com\/uk\/connected-recruiting\/\"><span style=\"font-weight: 400;\">Connected Recruiting<\/span><\/a><span style=\"font-weight: 400;\"> to combine your team\u2019s expertise, technology, and talent engagement best practices to meet \u2013 and exceed \u2013 the expectations of today\u2019s talent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To dive into Connected Recruiting, Bullhorn\u2019s <\/span><b>Andre Mileti<\/b><span style=\"font-weight: 400;\">, Product Evangelist, Talent Experience, spoke with <\/span><b>David Mercer<\/b><span style=\"font-weight: 400;\">, Head of Sales at Daxtra, <\/span><b>Alex Roberts<\/b><span style=\"font-weight: 400;\">, Solutions Consultant at Kyloe, <\/span><b>Sarah Gibson<\/b><span style=\"font-weight: 400;\">, Operations Director at Cherry Professional, and <\/span><b>John Russell<\/b><span style=\"font-weight: 400;\">, EMEA Managing Director at Staffing Future.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/pages.bullhorn.com\/WBN23-02-16HowtoPlaceMoreCandidateswithConnectedRecruiting_On-DemandPage.html\"><span style=\"font-weight: 400;\">Watch the recording of their conversation<\/span><\/a><span style=\"font-weight: 400;\">, or read our recap below for key takeaways of their conversation.<\/span><\/p>\n<h3><b>Factors driving change in our industry<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The value system for talent has changed. While talent used to be primarily interested in stability and longevity, they now prioritise <\/span><b>speed, flexibility, choice, and happiness.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Why the shift? There are several factors, but first and foremost, talent is getting younger, and everything in this younger talent pool\u2019s life has been made simpler through the digital experience. \u201cI believe this transcends the generational barriers between Gen Z, Millennials, and Baby Boomers,\u201d said Mileti. \u201cThere is not one decision that is made on a day-to-day basis that isn\u2019t augmented through digital.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other industries, like retail, travel, and finance, have spent decades perfecting the digital experience. It\u2019s time for the recruitment industry to catch up. \u201cTech-first\u201d employment models built on omnichannel engagement vs. static talent pools already fulfill this value system.<\/span><\/p>\n<p><b>\u201cThe user expectation is so high, and the technology needs to match that,\u201d<\/b><span style=\"font-weight: 400;\"> said Russell. \u201cIf you have a static website that\u2019s not integrated and not working seamlessly with all of your processes and tech stack, then you\u2019re not going to be competitive within your talent acquisition, talent engagement, and fulfilling the mandates you\u2019re being asked to for clients.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Added Mercer, <\/span><b>\u201cHow companies like Apple and Amazon engage with their consumers is how agencies should engage with their candidates.\u201d<\/b><\/p>\n<h3><b>Insights into the talent perspective<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Last year, we surveyed 2,000+ global temp workers as part of our <\/span><a href=\"https:\/\/www.bullhorn.com\/grid-talent-report\/\"><span style=\"font-weight: 400;\">GRID Talent Trends Report<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about their perspective on the recruitment industry. The results were illuminating:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>66%<\/b><span style=\"font-weight: 400;\"> of workers have abandoned a promising opportunity because it took too long<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>36%<\/b><span style=\"font-weight: 400;\"> said their recruiter didn\u2019t reach out about future opportunities before their assignment end date<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>3 out of 5 <\/b><span style=\"font-weight: 400;\">candidates want recruiters to reach out at least once a week with opportunities while they\u2019re on assignment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>1 out of 3<\/b><span style=\"font-weight: 400;\"> say responsiveness declined once an assignment began<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>1 out of 3<\/b><span style=\"font-weight: 400;\"> say their recruiter wasn\u2019t proactive about opportunities when one fell through<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Only 8%<\/b><span style=\"font-weight: 400;\"> cited \u201cpositive recruiter interaction\u201d as the reason they chose to work for an agency<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cLooking at these numbers, the good thing is, we do have tech and automation to help,\u201d said Gibson. \u201cWhether it\u2019s notifications and reminders that people need speaking to, or direct, personalised communication with the candidates or clients, <\/span><b>we can get the tech doing a lot of that leg work to free up our recruiters to be doing their proper job \u2013 which is building relationships.\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIn the tech world, <\/span><b>slow is the new broken,<\/b><span style=\"font-weight: 400;\"> and it\u2019s the same with the application process,\u201d added Mercer. Having information auto-populate or suggesting relevant jobs for candidates are just a few ways recruitment agencies can provide a consumer-grade experience for talent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cRecruitment agencies are already generating so much content, whether that\u2019s a new role or a new blog. Why can\u2019t they be reaching out more frequently?\u201d asked Roberts. \u201cThat\u2019s a very quick win.\u201d\u00a0<\/span><\/p>\n<h3><b>The flywheel effect<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We know there\u2019s been a paradigm shift in the industry, we know talent experience matters, and we know agencies need to evolve to create those meaningful moments that impact candidates. But how should agencies go about creating this change?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Transformational organizations in other sectors like retail, finance, and travel have built flywheels centered around the consumer experience. Every decision is made with the user experience in mind. For recruitment businesses, candidates are the consumer, meaning decisions must be made with the candidate in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The flywheel effect begins with creating small wins for candidates by creating seamless, personalised experiences. <\/span><b>These small wins for your business build on each other over time and ultimately gain so much momentum that growth almost seems to happen by itself.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">What does the flywheel for recruitment businesses include? A better talent experience leads to positive outcomes and referrals, which result in more leads \u2013 and more talent. None of this would be possible without leveraging a modern tech stack that includes <\/span><a href=\"https:\/\/www.bullhorn.com\/uk\/products\/bullhorn-analytics\/\"><span style=\"font-weight: 400;\">analytics<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.bullhorn.com\/uk\/products\/recruitment-automation\/\"><span style=\"font-weight: 400;\">automation<\/span><\/a><span style=\"font-weight: 400;\">, and an optimised UI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cOnce you have these processes in place, you can really start to see success being driven and a lot of productivity being gained by the teams \u2013 and a lot of time saved,\u201d said Russell.<\/span><\/p>\n<h3><b>Connected Recruiting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What would a flywheel to empower recruitment agencies and improve the talent experience look like? Say hello to <\/span><a href=\"https:\/\/www.bullhorn.com\/uk\/connected-recruiting\/\"><span style=\"font-weight: 400;\">Connected Recruiting<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<a href=\"https:\/\/www.bullhorn.com\/uk\/connected-recruiting\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75907 size-full\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/10\/Connected_Recruiting_Branding_V3_cropped-e1663341329220.png\" alt=\"Connected Recruiting\" width=\"609\" height=\"598\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/10\/Connected_Recruiting_Branding_V3_cropped-e1663341329220.png 609w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/10\/Connected_Recruiting_Branding_V3_cropped-e1663341329220-300x295.png 300w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><\/a>\n<p><span style=\"font-weight: 400;\">Connected Recruiting was built to help recruitment agencies better <\/span><b>attract<\/b><span style=\"font-weight: 400;\"> talent, <\/span><b>engage<\/b><span style=\"font-weight: 400;\"> them when they\u2019re in your pipeline, seamlessly <\/span><b>onboard<\/b><span style=\"font-weight: 400;\"> them, and continue to <\/span><b>nurture<\/b><span style=\"font-weight: 400;\"> that relationship to ready them for redeployment.<\/span><\/p>\n<h4><b>Attract<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">On attracting candidates, Russell advises, \u201cIt\u2019s about making sure that your content is accessible, you\u2019re sharing content, and your consultants and your team are driving traffic back to your site through all their channels \u2013 be it email, social media, broadcast campaigns, or more.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once candidates visit your website, you\u2019ll need to be able to convert candidates. This means gathering enough data for your consultants to inform their initial outreach: \u201cIt\u2019s really about making sure the data\u2019s there.\u201d<\/span><\/p>\n<h4><b>Engage<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Once you have these leads, it\u2019s time to engage talent. \u201cThis is where you can start building that trust,\u201d said Roberts. Content is key in this stage: you can send them, for example, blogs, surveys, even simple communications on key dates like birthdays. Two key takeaways for the Engage phase, said Roberts, are personalisation and segmentation.<\/span><\/p>\n<h4><b>Onboard<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial to make sure talent stays in the pipeline during onboarding, and automation can help eliminate that dropoff, said Gibson. \u201cWhether that\u2019s reminding a consultant that they need to do a post-placement check-in with a candidate, or sending a personalised text to the candidate on day one, simple automations are key in this part of the process.\u201d<\/span><\/p>\n<h4><b>Nurture<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">With the right candidate nurturing, you can boost your redeployment rate and build a true talent community. Content and thought leadership are helpful here as well, said Mercer, but candidates are with your business in the first because they want jobs. Mercer advises leveraging matching technology to get the right jobs in front of the right candidates at the righ time. He added, \u201cIt\u2019s crazy how much time and energy agencies spend trying to attract new talent that was already sitting there in the first place.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Using the Connected Recruiting flywheel, agencies can begin to give their candidates the consumer-level experience they want \u2013 and keep talent coming back to work with them again and again. <\/span><a href=\"https:\/\/www.bullhorn.com\/uk\/connected-recruiting\/\"><span style=\"font-weight: 400;\">Learn more about Connected Recruiting here.<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.bullhorn.com\/uk\/connected-recruiting\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-76546 size-full\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/03\/Connected_Recruiting_1200x200_C_V1.png\" alt=\"Connected Recruiting\" width=\"1200\" height=\"200\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/03\/Connected_Recruiting_1200x200_C_V1.png 1200w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/03\/Connected_Recruiting_1200x200_C_V1-768x128.png 768w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/03\/Connected_Recruiting_1200x200_C_V1-300x50.png 300w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><b>Thank you to our partners:<\/b><\/p>\n<p><a href=\"https:\/\/kyloepartners.com\/?mkt_tok=MTMxLVlRSy01NjgAAAGKPgEVlGOB5FXREj4nUaIdOVbwVJRhaTAtVSuliyr1fkUBT__SPKc2nvxmKnkr3pijMSaKtpA1TqtAYHl6rOM\">Kyloe Partners<\/a>:\u00a0Recruitment platform experts with 100+ years of Bullhorn experience. We offer pre-built products and custom solutions to help our clients get the most out of their Bullhorn platform.<br \/>\n<a href=\"https:\/\/www.staffingfuture.com\/?mkt_tok=MTMxLVlRSy01NjgAAAGKPgEVlCeY0MONeZjleXe70A7CiZI_kOuLBNYVGG4XW6MNGegHsOz6KBib29DMxq3REcDBI7WfHENGAIEiwJQ\">Staffing Future<\/a>:\u00a0Your web engagement platform to drive, qualify, and convert leads. Staffing Future&#8217;s website technology fully integrated with Bullhorn offers an elite candidate experience.<br \/>\n<a href=\"https:\/\/www.daxtra.com\/?mkt_tok=MTMxLVlRSy01NjgAAAGKPgEVlGCELftgDkeWc_vS4E0T5UIgFDMg-CFgXt0vEbkXhTu9TDMqWuzjCDIv2TuTD_I8MH1Q3rJniGeDHxI\">Daxtra<\/a>: Automate the whole employment application process by sourcing the most relevant candidates quickly and easily through semantic search, powered by machine learning technologies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The competition for candidates is fierce. With a limited talent pool and increasing client competition, how can agencies leverage new technologies to win more talent? At Bullhorn Engage London, Bullhorn introduced Connected Recruiting to combine your team\u2019s expertise, technology, and talent engagement best practices to meet \u2013 and exceed \u2013 the expectations of today\u2019s talent. [&hellip;]<\/p>\n","protected":false},"author":163,"featured_media":76547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[603,584,583],"tags":[],"class_list":["post-76545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-industry-trends-and-insights","category-staffing-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to place more candidates with Connected Recruiting | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"With a tight talent pool and increasing client competition, how can agencies leverage new technologies to place more candidates? 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In her spare time, she enjoys discovering new restaurants and hidden gems in Boston, MA.","url":"https:\/\/www.bullhorn.com\/uk\/blog\/author\/emilyswartz\/"}]}},"grav_blocks":false,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-place-more-candidates-with-connected-recruiting\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"Connected Recruiting\" title=\"Connected Recruiting\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/03\/Connected_Recruiting_1200x627_C_V1-2.png\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Best practices<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">How to place more candidates with Connected Recruiting<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/76545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/users\/163"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/comments?post=76545"}],"version-history":[{"count":2,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/76545\/revisions"}],"predecessor-version":[{"id":76549,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/76545\/revisions\/76549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media\/76547"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media?parent=76545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/categories?post=76545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/tags?post=76545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}