{"id":76879,"date":"2023-05-29T09:00:33","date_gmt":"2023-05-29T08:00:33","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=76879"},"modified":"2023-07-10T20:14:30","modified_gmt":"2023-07-10T19:14:30","slug":"connected-recruiting-supercharge-your-business-to-attract-and-convert-more-applicants","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/connected-recruiting-supercharge-your-business-to-attract-and-convert-more-applicants\/","title":{"rendered":"Connected Recruiting: Supercharge your business to attract and convert more applicants"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">After months of a candidate-driven market, the recruitment industry is entering a new era. When it comes to talent, agencies are now shifting their focus from quantity to quality. So how can agencies attract and convert top-level talent?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It all comes down to the candidate experience. According to research from our <\/span><a href=\"https:\/\/www.bullhorn.com\/grid-talent-report\/\"><span style=\"font-weight: 400;\">GRID Talent Trends Report<\/span><\/a><span style=\"font-weight: 400;\">, 90% of applicants wished the process of finding a job was easier, 50% gave up on a job because the process took too long, and 93% said it was easier to work with online recruitment platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data makes it clear: to keep up with a digitally transforming world and cut through the noise, recruitment agencies must deliver the right message, at the right time, at every step of the journey. Enter <\/span><a href=\"https:\/\/www.bullhorn.com\/connected-recruiting\/\"><span style=\"font-weight: 400;\">Connected Recruiting<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To talk about how agencies can attract more candidates with the Connected Recruiting strategy, I (Erik Mateev, Strategy Manager, Automation &amp; AI), sat down with Matt Comber, CEO of <\/span><a href=\"https:\/\/www.sourceflow.co.uk\/\"><span style=\"font-weight: 400;\">SourceFlow<\/span><\/a><span style=\"font-weight: 400;\">, and Alex Fourlis, President at <\/span><a href=\"https:\/\/www.bullhorn.com\/marketplace\/broadbean-post\/\"><span style=\"font-weight: 400;\">Broadbean<\/span><\/a><span style=\"font-weight: 400;\">, in the first of four webinars on Connected Recruiting, featuring stories and experiences from Bullhorn customers, Marketplace partners, and industry experts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To hear their thoughts on top attraction strategies, key recruitment metrics, and the role of AI, read our recap below or <\/span><a href=\"https:\/\/pages.bullhorn.com\/WBN23-05-23UKIAttractandconvertmoreapplicants_On-DemandPage.html\"><span style=\"font-weight: 400;\">watch the recording here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>What is Connected Recruiting?<\/h2>\n<p><span style=\"font-weight: 400;\">Last year at Bullhorn Engage London, we introduced Connected Recruiting, a strategy combining recruitment technology and best practices designed to help you deliver an incredible experience at every stage of the candidate journey. With Connected Recruiting, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create ever-growing and consistently engaged talent pools<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Speed up time to hire<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lower talent acquisition costs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase redeployment rates<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Connected Recruiting is best envisioned as a flywheel, broken up into four phases: attract, engage, onboard, and nurture.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-76876\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/05\/Connected_Recruiting_Branding_V3_cropped.png\" alt=\"\" width=\"617\" height=\"617\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/05\/Connected_Recruiting_Branding_V3_cropped.png 909w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/05\/Connected_Recruiting_Branding_V3_cropped-150x150.png 150w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/05\/Connected_Recruiting_Branding_V3_cropped-768x768.png 768w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/05\/Connected_Recruiting_Branding_V3_cropped-300x300.png 300w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/>\n<p><span style=\"font-weight: 400;\">Connected Recruiting isn\u2019t just about the tech. It\u2019s about the right combination of solutions for your business and a cohesive strategy to ultimately transform how you engage with your candidates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start at the beginning: with attracting \u2013 and converting \u2013 more candidates.<\/span><\/p>\n<h2>Building talent communities<\/h2>\n<p><span style=\"font-weight: 400;\">When we introduced Connected Recruiting, it was at the height of a labour-driven market; now, as hiring activity cools worldwide, the focus of the attract phase of Connected Recruiting is shifting from the quantity of applicants to the quality. This means that it\u2019s more important than ever to implement faster, more efficient attraction strategies. Said Comber,<\/span><b> \u201cOur customers want to reduce external cost, and they want to drive this ownership and this one-to-one experience.\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">How can agencies build a community of top-tier talent? It comes down to recruitment marketing strategies, said Comber, with a reliance on omnichannel communication. <\/span><b>\u201cYour strategy needs to be very blended,\u201d<\/b><span style=\"font-weight: 400;\"> he said. Optimising job boards, social media strategy, and search engine optimisation (SEO) are all part of a solid recruitment marketing strategy. Comber cautioned against leaning too heavily on SEO, noting that it can be difficult for recruitment agencies to compete in a crowded SEO landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once talent arrives on your website, they need to have a seamless experience. A poor web experience that doesn\u2019t have specific, timely, and relevant content damages your chances of applicant conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fourlis advises a three-pronged approach. The first piece: content. You need to have information readily available to candidates, said Fourlis, particularly regarding pay transparency and workplace agility. The second piece: optimise your outreach. Fourlis echoed Comber\u2019s advice to strike a balance in terms of outreach between organic and paid media.\u00a0 Fourlis noted that you can \u2013 and should \u2013 leverage tech when it comes to job posting: <\/span><b>\u201cThese processes should be almost 100% automated within the next five years.\u201d <\/b><span style=\"font-weight: 400;\">The third piece: re-engaging past candidates. You\u2019ve already paid to acquire those candidates, so don\u2019t forget to include them in your outreach efforts.\u00a0<\/span><\/p>\n<h2>Measuring success<\/h2>\n<p><span style=\"font-weight: 400;\">Any <\/span><a href=\"https:\/\/www.bullhorn.com\/connected-recruiting\/essential-kpis\/\"><span style=\"font-weight: 400;\">metrics you use to measure<\/span><\/a><span style=\"font-weight: 400;\"> your attraction strategies should flow down from your business goals. Start at the end and work backward from there. \u201cThen you\u2019ll get into attribution modeling,\u201d said Comber. Break down which sources drive the most candidates, applications, and placements, as well as which drive the most revenue, and build end-to-end revenue visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s easy to focus on quantity-based metrics,\u201d added Fourlis. These include the number of applications, cost per click, and placements made per source. \u201cBut you have to go further than that,\u201d said Fourlis: <\/span><b>\u201cYou have to look at the quality of the whole process.\u201d <\/b><span style=\"font-weight: 400;\">Fourlis suggests using analytics to find the number of candidates that wind up on a shortlist, for example, to ensure you\u2019re attracting the very best talent. He also suggests looking at time to placement to ensure that your recruiters attract and convert candidates as efficiently as possible.<\/span><\/p>\n<h2>Creating better candidate experiences<\/h2>\n<p><span style=\"font-weight: 400;\">The candidate is the core of Connected Recruiting. The entire flywheel was designed to provide a seamless experience for talent \u2013 but a candidate won\u2019t enter the recruitment journey if those initial steps aren\u2019t simple and easy, said Fourlis. He added that tech and <\/span><a href=\"https:\/\/www.bullhorn.com\/uk\/products\/recruitment-automation\/\"><span style=\"font-weight: 400;\">automation<\/span><\/a><span style=\"font-weight: 400;\"> are vital in streamlining this process, from gathering information about the candidate beyond their resume to matching them to the right jobs to setting up automated pre-screenings. <\/span><b>\u201cThese tools make candidates\u2019 lives a lot easier, they\u2019re easy to deploy, and the technology is there today,\u201d<\/b><span style=\"font-weight: 400;\"> said Fourlis.<\/span><\/p>\n<p><b>\u201cWhat it comes down to is combining really good technology with your brand and messaging,\u201d <\/b><span style=\"font-weight: 400;\">added Comber. The best experiences, he noted, combine a seamless digital experience with creating a powerful first impression. For Comber, that\u2019s making a feeling for candidates of being right at home in an agency. \u201cThat\u2019s what we spend all our time trying to create for our clients,\u201d Comber added. (Mateev noted that this aligns with our findings in the <\/span><a href=\"https:\/\/www.bullhorn.com\/grid-talent-report\/\"><span style=\"font-weight: 400;\">GRID Talent Trends Report<\/span><\/a><span style=\"font-weight: 400;\">: candidates who had a great experience at an agency were six times more likely to work with that same agency again.)<\/span><\/p>\n<h2>The next wave of recruitment tech<\/h2>\n<p><span style=\"font-weight: 400;\">AI is making a huge splash, not only in the world at large but also in recruitment. SourceFlow is already leveraging AI engines to play a role in job matching, CV writing, and, eventually, in designing and building websites. Comber noted that there\u2019s no set roadmap for SourceFlow at the moment, but <\/span><b>\u201cwithout a doubt, this is the future of recruitment.\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe\u2019re looking at a focused use of AI for hiring,\u201d Fourlis added. Broadbean is seeking to use AI to help predict which channels are the most productive for posting jobs. Fourlis also noted that AI has a further role to play when communicating with candidates in the early stages of the talent journey, particularly when asking screening questions or answering simple queries.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter how recruitment agencies use automation and AI, the goal is to leverage those tools to find, attract, and convert top-level talent. It\u2019s time to shift away from a candidate database and leverage the tech at your disposal to build a true candidate community.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><i><span style=\"font-weight: 400;\">Want to learn more about Connected Recruiting? <\/span><\/i><a href=\"https:\/\/www.bullhorn.com\/uk\/events\/connected-recruiting-attract-engage-onboard-and-nurture-your-talent-like-never-before\/\"><i><span style=\"font-weight: 400;\">Register for the rest of our webinar series<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> featuring Marketplace partners, industry thought leaders, and Bullhorn customers.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After months of a candidate-driven market, the recruitment industry is entering a new era. When it comes to talent, agencies are now shifting their focus from quantity to quality. So how can agencies attract and convert top-level talent? It all comes down to the candidate experience. According to research from our GRID Talent Trends Report, [&hellip;]<\/p>\n","protected":false},"author":518,"featured_media":76929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[585],"tags":[],"class_list":["post-76879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attract and convert more applicants - Bullhorn UK<\/title>\n<meta name=\"description\" content=\"How can agencies attract and convert top-level talent while keeping costs low? 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