{"id":77072,"date":"2023-08-02T09:00:16","date_gmt":"2023-08-02T08:00:16","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=77072"},"modified":"2023-08-16T21:23:42","modified_gmt":"2023-08-16T20:23:42","slug":"smart-change-management-strategies-for-tech-adoption","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/smart-change-management-strategies-for-tech-adoption\/","title":{"rendered":"Smart change management strategies for tech adoption"},"content":{"rendered":"<p>Welcome to part two of our three-part series on change management in adopting new recruitment tech.<\/p>\n<p><a href=\"https:\/\/www.bullhorn.com\/blog\/the-3-most-common-reasons-for-change-management-failure\/\">In part one,<\/a> we looked at the three most common change management failures: vendor choice, communication, and budget. In part two, we\u2019ll take these learnings and move on to strategies that surround the change itself.<\/p>\n<p>The challenge of making our change-resistant brains okay with \u2013 and ideally excited by \u2013 something new, unfamiliar, and potentially scary is a significant one. But with advice from three experts in the field, let\u2019s take a look at the factors you should consider and the strategies that work the best.<\/p>\n<h2>The top factors in employee tech adoption<\/h2>\n<p>In broad terms, three main factors affect an employee\u2019s decision to adopt new technology:<\/p>\n<ul>\n<li><strong>Perceived usefulness:\u00a0<\/strong>Will it make me better?<\/li>\n<li><strong>Ease of use:\u00a0<\/strong>Will it make my life easier?<\/li>\n<li><strong>Peer influence:\u00a0<\/strong>Are my colleagues on board?<\/li>\n<\/ul>\n<p>Understanding these influences helps you to put yourself in the user\u2019s shoes. On an individual level, they want to be confident that the technology represents a step forward rather than a step back. On a social level, they take the opinions of their peers seriously and would rather not be the black sheep.<\/p>\n<p>On the individual level, it\u2019s vital that you frame the new technology as an improvement on the norm rather than a departure from it. Treat it as an addition to your current world, a spit, and shine of what you already do. If the change is a fairly dramatic one, try to bring over as much familiarity from your old systems and processes as possible, like using the same language.<\/p>\n<p>On the social level, it\u2019s quite wild how much of an impact an early adopter or subject matter expert can have. \u201cIf a team member sits shoulder to shoulder with an early adopter, this front-row seat can get them really excited about the potential of the new technology,\u201d says Lauren Jones, Founder of Leap Consulting Solutions.<\/p>\n<p>The sooner you get those subject matter experts trained up, the sooner they can act as evangelists for the new tech, and the faster it will be adopted. These subject matter experts might be star performers, extroverts, or tech heads. Even better, they might be your biggest naysayer, who you manage to win over with the new technology.<\/p>\n<p>The antagonist-turned-evangelist is a character that Jones has first-hand experience in leveraging. \u201cI&#8217;m going through an implementation right now with a client, and my greatest resistor has become my biggest fan. I got him engaged early, I let him lay out all his resistance on the table, then we got one amazing result from the new tech \u2013 one is all it takes \u2013 and he was sold.\u201d<\/p>\n<p>\u201cUsually organisations have a couple of people who are passionate about technology, who love to be the early adopters, and who love to provide feedback,\u201d adds Maurice Fuller, Founder of Staffing Tech. \u201cThey&#8217;re reasonably straightforward to identify \u2013 go to managers and ask who fits the bill, and they\u2019ll usually point to one or two people who can end up being incredibly helpful.\u201d<\/p>\n<p>Depending on how your company is set up, it\u2019s best to try and have an early adopter or subject matter expert in every vertical and\/or geographical location.<\/p>\n<h2>Use early adopters as an informal R&amp;D department<\/h2>\n<p>Once you\u2019ve identified these early adopters, these subject matter experts, these tech heads, you can form a proxy (and very affordable) R&amp;D department.<\/p>\n<p>By bringing together a few people who are really excited about new technology, you can not only test solutions that you\u2019ve already found, but you can get this team to search for and test other solutions that could make your agency better, faster, and stronger. Perhaps you have a vendor that has a beta-stage solution that you can try out for free. Perhaps you can weigh up a few different solutions, testing their UX and calculating their ROI, and offer this intel to the CFO or CEO. If you\u2019ve done the groundwork in proving a solution, the C-suite is far more likely to buy into it.<\/p>\n<p>Informal R&amp;D groups are excellent at sniffing out the pitfalls. If you throw a new technology out to the entire company, you\u2019re more likely to see an immediate negative reaction. Testing with a small group is a safer bet. Instead of being flooded with complaints from across the organisation, your small test group can flag any issues. Your vendor can then reply to this feedback, often with advice on how to reconfigure the workflow or a different way of getting something done.<\/p>\n<p>Jones agrees. \u201cI always recommend a very paced rollout for technology implementation, because if something does go wrong \u2013 and something will always be configured sideways or backward, no matter how careful you are \u2013 you\u2019ll minimise the impact of the issue and the negative perceptions of it.\u201d<\/p>\n<h2>Choosing features and maximising efficiency<\/h2>\n<p>Your relationship with a technology vendor must be a partnership. Both parties need to understand each other and where the other is trying to go. If your long-term goals don\u2019t align, you\u2019ll find yourself on a road to nowhere.<\/p>\n<p>Finding such a relationship can be a more difficult prospect if you\u2019re dealing with particularly large vendors that may well offer exactly what you need but offer a whole lot more on top, creating plenty of white noise around your decision. ATSs, for example, are constantly adding features to their solutions, most of which you may never need. In these cases, you\u2019ll need to rely on a strong sense of where you\u2019re going and what you need so that you can focus on the specific areas and elements of the solution that will be of use to you.<\/p>\n<p>Choose configuration over customisation. The more you configure a solution, the more future features you&#8217;ll be able to apply. If you&#8217;ve customised your tool to death, new features may not be compatible with those customisations, and you&#8217;ll be stuck with your current \u2013 and increasingly outdated \u2013 iteration of the tool.<\/p>\n<p>While change can feel uncomfortable, the implementation of new technology can be an opportunity to breed real and meaningful change that goes beyond the solution itself. \u201cYou can&#8217;t take an old analog process, digitise it, and think it\u2019s going to be more efficient,\u201d instructs Jones. \u201cYou have to re-evaluate your workflow and your processes. You can\u2019t just turn on automation. Bots will do what you tell them to do. If you&#8217;re already inefficient, you&#8217;re going to teach the bot inefficiency. You don\u2019t want to automate bad stuff.\u201d<\/p>\n<h2>Rethink your processes<\/h2>\n<p>Technology is an opportunity to rethink processes and how you do business, so take a moment to yourself \u2018<em>why?<\/em>\u2019 Why does this process exist? Why do we do it this way? What is the benefit to the customer? What is the benefit to the candidate? Is this a good process, or are we just comfortable with it?<\/p>\n<p>The harsh truth is that comfort won\u2019t push your organisation forward \u2013 change will. In part three of this series, we\u2019ll walk through the realities of the change management process and the four steps that will seriously enhance the likelihood of tech adoption success. <a href=\"https:\/\/www.bullhorn.com\/blog\/the-4-step-process-that-delivers-effective-change-management\/\" target=\"_blank\" rel=\"noopener\">Check it out here.<\/a><\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.bullhorn.com\/your-guide-to-leading-through-uncertainty\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-77107\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/08\/Blog-footer-Thrive_In_Uncertain_Economy_eBook_Assets_2023_1200x200_V2.png\" alt=\"\" width=\"1200\" height=\"200\" srcset=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/08\/Blog-footer-Thrive_In_Uncertain_Economy_eBook_Assets_2023_1200x200_V2.png 1200w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/08\/Blog-footer-Thrive_In_Uncertain_Economy_eBook_Assets_2023_1200x200_V2-768x128.png 768w, https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/08\/Blog-footer-Thrive_In_Uncertain_Economy_eBook_Assets_2023_1200x200_V2-300x50.png 300w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>The process of change management can be challenging. Check out advice from 3 staffing experts on which strategies that work the best.<\/p>\n","protected":false},"author":462,"featured_media":74187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[584,583,585],"tags":[],"class_list":["post-77072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights","category-staffing-technology","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart change management strategies for tech adoption - Bullhorn UK<\/title>\n<meta name=\"description\" content=\"The process of change management can be challenging. 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Check out advice from 3 recruitment experts on which strategies work the best.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/uk\/blog\/smart-change-management-strategies-for-tech-adoption\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-02T08:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-16T20:23:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/04\/Bobs-Copy-Overlay-10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stormie Haller\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stormie Haller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/smart-change-management-strategies-for-tech-adoption\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/smart-change-management-strategies-for-tech-adoption\/\"},\"author\":{\"name\":\"Stormie Haller\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#\/schema\/person\/e3032496508b3eef718902d21e464d79\"},\"headline\":\"Smart change management strategies for tech adoption\",\"datePublished\":\"2023-08-02T08:00:16+00:00\",\"dateModified\":\"2023-08-16T20:23:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/smart-change-management-strategies-for-tech-adoption\/\"},\"wordCount\":1232,\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/smart-change-management-strategies-for-tech-adoption\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/04\/Bobs-Copy-Overlay-10.png\",\"articleSection\":[\"Industry Trends &amp; Insights\",\"Staffing Technology\",\"Tips, Tricks, and How-Tos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/smart-change-management-strategies-for-tech-adoption\/\",\"url\":\"https:\/\/www.bullhorn.com\/uk\/blog\/smart-change-management-strategies-for-tech-adoption\/\",\"name\":\"Smart change management strategies for tech adoption - Bullhorn UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/smart-change-management-strategies-for-tech-adoption\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/smart-change-management-strategies-for-tech-adoption\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/04\/Bobs-Copy-Overlay-10.png\",\"datePublished\":\"2023-08-02T08:00:16+00:00\",\"dateModified\":\"2023-08-16T20:23:42+00:00\",\"description\":\"The process of change management can be challenging. 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